The new Ford Expedition has gained quite a bit of traction recently, and now Ford is taking to Twitter to smack talk the competition, letting everyone know about the several advantages the Ford Expedition carries compared to the Chevrolet Tahoe.
Ford Motor Company will be increasing production of Ford Expedition and Lincoln Navigator by 20 percent beginning this summer, which might be enough to get employees fired up. The weird thing, though, is that tweets from Ford product communications manager Mike Levine address the Chevy Tahoe directly, which, given the starting price difference between the Tahoe ($48,000) and the Expedition ($52,130), is not exactly a fair fight. Worth noting, the larger Chevy Suburban also has a lower starting MSRP ($50,800).
Despite the price differences, many customers cross-shop the Chevy Tahoe against the Ford Expedition, which gives a bit of justification to Levine’s tweets. Let’s take a look at what he said in three different tweets about the Tahoe.
Supercomputer analysis shows how miserable it is to sit in the third row of a Tahoe. pic.twitter.com/XuhZEq9Xyy
— Mike Levine (@mrlevine) March 19, 2019
The first tweet (see above) addressed a legroom comparison between the Ford Expedition and the Tahoe. Any adult that’s been stuck in the third row of one knows that the graphic isn’t lying.
Them came a graph showing numerous other ways that the Expedition outperforms in comparison to the competition – this time including more rivals than just the Tahoe.
More ways Expedition is the best choice for a full-size utility. pic.twitter.com/txryA4jhE4
— Mike Levine (@mrlevine) March 19, 2019
Finally, Levine brought the fight back to Chevy alone by addressing the panoramic roof of the Ford Expedition in comparison to the Chevy Tahoe. It’s an option the Chevy simply doesn’t offer.
Expedition's gigantic panoramic vista roof vs. Tahoe. pic.twitter.com/7xuaZaPgEA
— Mike Levine (@mrlevine) March 19, 2019
Ford Expedition retail sales increased by 35 percent in 2018 and also gained 5.6 percentage points of market share in the full size SUV segment. Interestingly, from the 2017 to 2018 model year, the average transaction price of a Ford Expedition grew by $11,700, from $50,000 to $62,700.
Ford has been quite direct on Twitter lately, including beef with Tesla after the Model Y reveal. Twitter might not be the best or worst way to push a product, so let’s hope that Ford keeps delivering where it actually counts – on the road.
Comments
I looked up the specs, A nice turbo engine, 10 speed but auto-stop, ugh. The past few months I’ve rented a few vehicles and all had this feature. One Hyundai, Ford Explorer, Ford Escape, terrible, terrible, terrible. Even with a bypass switch it is still a pain to push the button every single time. All three were rough starts and there will be plenty of dead vehicles at stop lights because the battery just died. I don’t think there is an engineer that is forced to incorporate this feature wants to nor likes it and those in the EPA probably never drove one. I know that this article is about the vehicle, a nice one but now the customer is forced on a feature that I do not think anyone wants. I hope Ford and others read this. This one feature is really holding me back to replace my 2012 Silverado.
I’ll take an easily shut off stop / start system over cylinder deactivation any day.
Why don’t they give the feature some of the brains the safety and navigation systems have so it knows you’re in stop and go traffic and disables it? No brainer.