Lincoln Discounts Continental Sedan By $2,500 In March 2019

Lincoln Continental sales decreased 4 percent in December 2018, unsurprising results given the ongoing change in vehicle buying dynamics wherein consumers are choosing crossovers over sedans. And now, a new Lincoln discount reduces the price of the 2019 Continental full-size luxury sedan by $2,500 in March 2019.

Incentives

The nationwide Lincoln discounts on the 2019 Continental for March 2019 are as follows:

• Purchase incentive: $500 bonus cash + $2,000 Competitive Conquest Bonus cash = $2,500 total discount. This discount is only available for Competitive Customers thru April 1, 2019.
  • Competitive Customers are those who currently own or lease a 1995 or newer non-Ford/Lincoln/Mercury vehicle. Vehicle must have been owned for a minimum of 30 days prior to sale of new vehicle. Trade-in or lease termination not required.
• Finance incentive: 0.9 percent APR for 60 months through Lincoln AFS Financing for well-qualified buyers. This discount is available thru April 1, 2019.

For reference, here are the applicable 2019 Lincoln Continental trim levels and their corresponding starting MSRPs, including the $995 destination charge:

• Standard – $47,140
• Select – $50,940
• Reserve – $60,705
• Black Label – $71,040

The $2,500 Lincoln discount brings the starting price of a 2019 Continental Standard to just $44,640, the starting price of the Select model falls to $48,440, the Continental Reserve falls to $58,205, and the Black Label model sees its starting price decrease to $68,540.

Disclaimers

• Must take delivery from an authorized Lincoln dealer’s stock by April 1, 2019, unless specified otherwise.
• See dealer for details.
• Incentive for the United States of America, unless otherwise specified.
• Some customers may not qualify for this offer.
• Residency restrictions apply.
• Offer not available with special finance, lease, and some other offers.