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Ford Discount Cuts Fusion Price By $2,250 In April 2019

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Ford Fusion sales decreased 3.5 percent to 41,683 units in the first quarter of 2019, unsurprising results given the depressed sedan environment. It also doesn’t help that Ford has announced plans to discontinue the midsize sedan at the end of its lifecycle. And now, a new Ford discount reduces the price of the 2019 Fusion by as much as $2,250 in April 2019.

Incentives

The nationwide Ford discount on the 2019 Fusion for April 2019 are as follows:

  • 2019 Fusion Hybrid: $1,000 bonus cash + $500 Ford Credit bonus cash + 0 percent APR financing for 60 months
  • 2019 Fusion S, SE, SEL and Energi Titanium: $1,500 retail customer cash
  • 2019 Fusion Hybrid SE, Hybrid SEL, and Hybrid Titanium: $1,000 retail customer cash + $1,000 retail bonus customer cash
  • 2019 Fusion Titanium, V6 Sport: $750 “EcoBoost” retail cash + $1,500 retail customer cash

For reference, here are the applicable 2019 Fusion trim levels and their corresponding starting MSRPs, including the $995.00 destination charge:

  • S – $23,835
  • SE – $25,115
  • SEL -$29,575
  • Titanium – $35,335
  • V6 Sport – $41,010

Disclaimers

  • Must take delivery from an authorized Ford dealer’s stock by July 1, 2019, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

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Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. Raymond Ramirez

    Why does Ford decide to kill off its best selling sedan? It is beating Mustang and Taurus sales, so Ford must keep ti running. Its “Aston Martin” looks is fabulous and may keep that look for many more years.

    BTW, I am a proud and very satisfied owner of a 2014 Fusion Hybrid, getting up to 54 MPG. And in five years, apart from the three free recall services, the only parts needing replacement is the annual oil and filter change.

    Reply
    1. Alex Luft

      The Taurus is going away, too. The Mustang is continuing because it’s a very successful niche product that enjoys significantly higher profitability than the Fusion ever did. Just look at the ATPs of both models.

      You can’t only compare sales volumes of the Fusion and Mustang, since doing is like comparing sales of Casio mainstream watches to those of its G-SHOCK sub-brand. The former sells much more than the latter, but the profitability is in the other direction.

      You also need to consider the trend/direction: the Mustang competes in a niche segment that’s relatively stable while the Fusion is competing in a shrinking segment. What kind of outlook does that give your product?

      In any event, they are skating to where the puck will be, rather than where the puck is/was/has been.

      Reply
      1. Raymond Ramirez

        So Ford is letting the cheaper imports take away the “bread and butter” market of medium and small sedans. I am still glad that I still keep my Fusion running.

        Reply
  2. Donald W Hayes

    The Fusion is a solid sedan that Ford needs to find a way to keep it in the lineup. No need for a full rant since the decision has been made, but deciding only to offer trucks and SUVs will end up proving to be a a bad choice. I understand profit margins, but I also know customer loyalty. Profits come from selling vehicles. Keeping the Fusion will give customers a choice that they soon will not have at the Ford dealerships.

    Reply
    1. Alex Luft

      I agree with you in theory. But it appears that Ford has data that says it can transfer many of those lost sedan customers to its other non-sedan models… or attract enough new customers to its non-sedan lineup that outweighs the detriments of doing otherwise.

      Reply

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