Ford EcoSport Sales Increase 111 Percent To 12,879 Units In Q1 2019

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Ford EcoSport sales increased in the United States during the first quarter of 2019.

Ford EcoSport Sales - Q1 2019 - United States

In the United States, Ford EcoSport deliveries totaled 12,879 units in Q1 2019, an increase of about 111 percent compared to 6,096 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
ECOSPORT +111.27% 12,879 6,096

Ford EcoSport Sales - Q1 2019 - Mexico

In Mexico, Ford EcoSport deliveries totaled 1,303 units in Q1 2019, an increase of about 7 percent compared to 1,220 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
ECOSPORT +6.80% 1,303 1,220

Ford EcoSport Sales - Q1 2019 - Brazil

In Brazil, Ford EcoSport deliveries totaled 7,617 units in Q1 2019, an increase of about 8 percent compared to 7,023 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
ECOSPORT +8.46% 7,617 7,023

2018 Ford EcoSport exterior live at 2016 LA Auto Show 004

Competitive Sales Comparison

Ford EcoSport sales were good enough to take eighth place of fifteen in its segment during the first quarter of 2019. Ahead of the EcoSport (in order) was the Jeep Compass (see Jeep Compass sales), Chevrolet Trax (see Chevrolet Trax sales), the Buick Encore (see Buick Encore sales), Honda HR-V, Hyundai Kona, Jeep Renegade (see Jeep Renegade sales), and Toyota CH-R.

The Ford EcoSport outsold the new Nissan Kicks, Mitsubishi Outlander Sport, the new Mitsubishi Eclipse Cross, Kia Niro, Mazda CX-3 (see Mazda CX-3 sales), Fiat 500X (see Fiat 500X sales), and the discontinued Nissan Juke.

Sales Numbers - Mainstream Subcompact Crossovers - Q1 2019 - United States

MODEL Q1 19 / Q1 18 Q1 19 Q1 18 Q1 19 SHARE Q1 18 SHARE
JEEP COMPASS -14.28% 37,306 43,520 17% 24%
BUICK ENCORE -3.38% 24,606 25,468 11% 14%
CHEVROLET TRAX +20.01% 24,580 20,482 11% 11%
HONDA HR-V +4.07% 21,649 20,803 10% 11%
HYUNDAI KONA +618.91% 18,397 2,559 9% 1%
JEEP RENEGADE -26.12% 18,218 24,659 8% 13%
TOYOTA C-HR +6.62% 14,521 13,619 7% 7%
FORD ECOSPORT +111.27% 12,879 6,096 6% 3%
NISSAN KICKS +1,251,800.00% 12,519 1 6% 0%
MITSUBISHI OUTLANDER SPORT -7.24% 12,457 13,430 6% 7%
MITSUBISHI ECLIPSE CROSS +1,389.57% 8,997 604 4% 0%
KIA NIRO -15.61% 5,346 6,335 2% 3%
MAZDA CX-3 -24.99% 3,253 4,337 2% 2%
FIAT 500X -52.18% 755 1,579 0% 1%
NISSAN JUKE -98.03% 9 456 0% 0%
TOTAL +17.15% 215,492 183,948

The mainstream subcompact mainstream crossover segment expanded 17 percent to 215,492 units.

The Ford Authority Take

Ford EcoSport sales saw a very healthy jump in Q1, mostly as a result of the vehicle’s availability being extremely limited in the year-ago quarter. The EcoSport is a newcomer to the U.S., competing in a very competitive segment against very attractive rivals such as the Jeep Compass, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as the Kia Niro and Hyundai Kona. In addition, GM is about to completely overhaul the Chevrolet Trax and Buick Encore as the Trailblazer and Encore GX, respectively. The EcoSport has often been criticized for being lackluster compared to these also-new entries.

As such, we expect Ford EcoSport sales to continue growing slightly in the future only as a result of an expanding segment. However, we do not expect the EcoSport to be sold in significantly higher numbers or to substantially eat into the market share of its rivals unless The Blue Oval offers substantially higher incentives on the model. In fact, we would bet that The Blue Oval would be significantly more competitive in the segment if it replaced the EcoSport with the new Ford Puma.

2018 Ford EcoSport interior 003

About The Numbers

  • All percent change figures compared to Ford EcoSport Q1 2018 sales
  • In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • China sales figures represent retail deliveries and not wholesales
  • Brazil sales represent sales of Chevrolet Tracker, which is a rebadged first-generation Trax
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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