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Ford Files Trademark Application For ‘Mustang Mach-E’

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Ford Motor Company has filed an application to register Mustang Mach-E as a trademark with the United States Patent and Trademark Office (USPTO), Ford Authority has discovered.

Filed on March 29th, 2019 and assigned serial number 88362589, the application specifies that the mark will be used in conjunction with the following goods and services category: “Motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license plate frames”.

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The Ford Authority Take

This filing serves as our best indicator yet that Ford is planning to use the Mach-E moniker for a future new-energy-powered Mustang. The question now is what kind of vehicle will the Mustang Mach-E be.

A teaser image released by Ford of the Mustang Hybrid

Based on everything we have heard thus far, the Mustang Mach-E will be a hybridized Mustang. Ford detailed such a model, and a recent patent application foreshadows a V8-powered pony with an electric motor at the front axle, with all-wheel-drive. This hybrid will deliver “V8 power and even more low-end torque,” according to Ford.

Potential Mustang Mach-E / Mustang Hybrid prototype

From what we know thus far, the Mustang Mach-E is slated to debut in 2020 as a 2021 model year vehicle. In fact, we may have had our first look at this very vehicle while it was undergoing testing a few weeks ago.

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We should note that the Mustang Mach-E is a totally different thing from Ford’s upcoming battery electric crossovers, including the upcoming regular EV crossover, as well as the performance-oriented EV crossover.

Another teaser image released by Ford of the Mustang Hybrid

Stay tuned to Ford Authority for more Mustang news as well as for ongoing Ford news coverage.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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  1. Do we think this is coming to the New York Show? The NYIAS press conference schedule says that Ford will be celebrating National Mustang Day, even though in the same booth will be the new Escape.

  2. STOP right there! NO Mustang Crossover! Its a Mustang live it alone! Keep it as a performance muscle car/sports car. Keep the FLEX as the Crossover and FORD needs low riding vehicle for the seniors! And it uses the same chassis that the Lincoln Continental , and selling very good! The FLEX would do better in sales if FORD would advertise the vehicle. I own one and love it so easy to get in and out and is a great driver. I will be buying a new 2019 soon. More engine choices and 10 speed transmission would be great. The Lincoln version is ugly! So do a remake on both models as a crossover.

  3. Mach, yeaaahhh, E, yeaaahhh, Bird, yeaaahhh!!! Ooooh RAM, if you think Ford couldn’t possibly be any dumber, they’ll go and pull something like this!!! Stay tuned Ford fans. Things a changing and not necessarily for the better if you’re a purest.

  4. Everyone is in such an uproar about all the news coming out that centers around the upcoming mustang, no sedans, Ford killing it’s car lineup, electric vehicles, etc. Before we all go into mass hysteria lets thing positive possibilities here. Now, we all knew the day was coming when V8 engines would be no more. Let’s just get that out in the open. Yes, it absolutely sucks but real talk, we knew it was going to happen. Not necessarily a bad thing and i’m going to touch on that a little further along. Ford is talking about a four-door mustang inspired vehicle, making the CD6 S650 mustang larger and a mustang inspired crossover. Now, is anyone here familiar with the new BMW M850i? in case you’re not, BMW just brought the 8-series coupe back and a very capable, large coupe with a twin turbo V8 engine under the hood. The car will also spawn a Gran-Coupe version along with an M8 variant of both vehicles. two other vehicles to look at are the BMW X6M and the upcoming Porsche Cayenne Coupe SUV. Hot performance SUVs inspired by their respective coupes and vehicles that perform amazingly so lets not get too caught up in the fact that the mustang is growing in size. This will make the car more stable and give the car the versatility to offer AWD power-trains. Reeling the focus back in to performance, Ford has created a very potent lineup of ecoboost performance engines. Granted Ford could do a much better job in making them sound better, these engines do offer the performance of V8 cars in some cases such as the 400hp/400tq 3.0 and the 450hp/510 torque 3.5L V6, which in the Ford GT Supercar makes 647hp/550tq. Numbers that are similar to, or better than a lot of the milestone V8s that Ford has offered including the 390hp Terminator Cobra, the 412-460hp in the 5.0L Coyote V8 and the 662hp/631tq trinity 5.8L. Mating these engines to 10-speed automatics, 10-speed hybrid automatics (which bumped the 3.0L TT up to 450hp/600tq) or a 7-speed DCT with rear wheel drive or optional performance AWD systems would offer solid performance and better all-around vehicles. Keep in mind, this is all without modifications. Now take these cars and add modifications from companies like Ford Performance, Mountune and Roush with the additions of intercoolers, intercooler piping, intakes, blow off valves, waste gates, factory-backed ECU programming, chassis upgrades, titanium exhaust system, aerodynamics upgrades, styling upgrades, etc and you have at least 3 Ford vehicles that can compete with performance vehicles from around the globe. Even with base engines such as a 350hp/350tq 2.3L Ecoboost, putting that in a quad coupe CD6/S650 car will outpace cars like the Kia Stinger GT, the Genesis G70, the Maxima, the Altima, the Camry, Accord and other vehicles and this would be the base performance variant. At the same time you also have the Explorer, which is on the same platform so why not give the Explorer a range topping 450hp/510tq 3.5L Ecoboost and add that to the lineup? As long as Ford can get these cars to sound similar to vehicles like the Nissan GTR, the RS5, the Alfa Romeo Giulia QF or something similar, there really shouldn’t be an issue.
    Another thing would be for Ford to offer a street performance Ranger, a Street Performance F150 and a Street Performance F250. A 3.0L 400hp/415tq Ranger, a 450hp/510tq F150 and a monstrous Powerstroke Inline-6 Diesel in the F250, all wearing the Tremor name. The trucks need to be street-performance oriented with comfort, aero, power, accessories, upgrades and styling. Obviously there are going to be electric variants and all sorts of stuff out there as well and that’s fine for the people who want them. But even if the V8s die out, There is no reason Ford can’t go ahead with the Ecoboost program and go from there. Honestly Ford could take all that they’ve learned from the GT, GT350 and GT500 and combine it with the ecoboost engines and mostly everyone should be happy. Ford would have it’s electric cars, regular pedestrian commuter cars, performance cars and all of its trucks and a happy customer base for the most part.

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