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U.S. Ford Motor Company Sales Decrease 1.6 Percent To 590,249 Units In First Quarter 2019

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Ford Motor Company sales decreased 1.6 percent to 590,249 units during the first quarter of 2019 in the U.S. market. Sales decreased at the Ford brand and increased at Lincoln.

“First quarter 2019 sales were solid for Ford. Our winning portfolio continues to deliver. F-Series expanded our leadership position while others slugged it out for second place. We have a close connection with our customers, allowing us to deliver what they need in their trucks. It can also be seen in our record sales of Ford SUVs as well as Lincoln’s significant growth”, said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service.

FoMoCo Sales Notes – U.S. Q1 2019

Sale types:

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  • Total Ford Motor Company sales during Q1 2019 decreased 1.6 percent to 590,249 units
    • Ford did not provide any information on retail vs. fleet deliveries, a significant and notable departure from the way it reported previously (on a monthly basis)
  • Ford truck and van sales are up 4.1 percent for the first quarter compared to Q1 2018
  • Ford brand SUV sales increased 3.5 percent, setting a Q1 record
  • Ford also had industry-leading strength in the profitable and growing Commercial and Government segments during the first quarter, increasing sales thanks to the Transit, the all-new Transit Connect, and F-Series

Inventory, SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford during sales reporting

Brand & Model Sales

Ford sales decreased 2.1 percent to 565,274 units:

Lincoln sales increased 11.2 percent to 24,975 units:

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Sales Results - Q1 2019 - USA - Ford

MODELQ1 2019 / Q1 2018Q1 2019Q1 2018
C-MAX-99.39% 172,789
E-SERIES-22.33% 10,79113,893
ECOSPORT+111.27% 12,8796,096
EDGE-5.31% 30,92032,654
ESCAPE-9.87% 60,70267,350
EXPEDITION+61.88% 21,77313,450
EXPLORER-1.52% 53,30654,131
F-SERIES+0.20% 214,611214,191
FIESTA+29.64% 15,94312,298
FLEX+13.99% 5,5574,875
FOCUS-70.47% 10,34935,046
FUSION-3.46% 41,68343,176
GT+110.00% 8440
HEAVY TRUCKS+18.16% 3,2932,787
MUSTANG-11.73% 16,91719,164
POLICE INTERCEPTOR SEDAN+1.55% 1,8991,870
POLICE INTERCEPTOR UTILITY-0.66% 8,6168,673
RANGER* 9,421*
TAURUS-25.06% 5,7317,647
TRANSIT+4.91% 31,84230,351
TRANSIT CONNECT+34.68% 8,9406,638
FORD TOTAL-2.05% 565,274577,119

Sales Results - Q1 2019 - USA - Lincoln

MODELQ1 2019 / Q1 2018Q1 2019Q1 2018
CONTINENTAL-43.66% 1,3552,405
MKC+18.20% 5,7874,896
MKT+142.58% 1,242512
MKX-100.00% 06,228
MKZ-1.65% 4,2874,359
NAUTILUS* 7,835*
NAVIGATOR+10.02% 4,4694,062
LINCOLN TOTAL+11.19% 24,97522,462

Sales Results - Q1 2019 - USA - FMC Totals

BRANDQ1 2019 / Q1 2018Q1 2019Q1 2018
FORD TOTAL-2.05% 565,274577,119
LINCOLN TOTAL+11.19% 24,97522,462
FMC USA TOTAL-1.56% 590,249599,581

About The Numbers

  • All percent change figures compared to Ford Motor Company Q1 2018 sales, except if noted
  • There were 76 selling days in Q1 2019 and 76 selling days in Q1 2018

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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