Ford Authority

Ford Ranger Sales Tally 9,421 Units In Q1 2019

Ford Ranger sales tallied 9,421 units in the United States, and 2,019 units in Mexico during the first quarter of 2019.

Ford Ranger Sales - Q1 2019 - United States

In the United States, Ford Ranger deliveries totaled 9,421 units in Q1 2019.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
RANGER * 9,421 *

Ford Ranger Sales - Q1 2019 - Mexico

In Mexico, Ford Ranger deliveries totaled 2,019 units in Q1 2019, an increase of about 24 percent compared to 1,626 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
RANGER +24.17% 2,019 1,626

Competitive Sales Comparison

Q1 of 2019 was the first quarter that the Ford Ranger was on the market. During that time, Ford Ranger sales totaled 9,421 units. That’s about one-sixth of Toyota Tacoma sales, a third of Chevy Colorado sales and about one-half the sales volume of the Nissan Frontier. On the flip side, Ford Ranger sales overtook the Nissan Frontier, putting it above the GMC Canyon.

The Tacoma remained America’s best-selling midsize pickup truck during the quarter, followed by the Chevy Colorado in second, Nissan Frontier in third, and the Ranger in fourth. The GMC Canyon was the least best-selling model in the segment.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2019 - USA

MODEL Q1 19 / Q1 18 Q1 19 Q1 18 Q1 19 SHARE Q1 18 SHARE
TOYOTA TACOMA +8.19% 58,183 53,779 45% 48%
CHEVROLET COLORADO +16.06% 33,494 28,859 26% 26%
NISSAN FRONTIER -11.41% 20,221 22,825 16% 20%
GMC CANYON -3.59% 6,954 7,213 5% 6%
FORD RANGER * 9,421 * 7% 0%
TOTAL +13.84% 128,273 112,676

The mid-size mainstream pickup truck segment grew 13 percent in Q1 2019. Growth on a percentage basis was led by the Chevrolet Colorado at 16 percent and Toyota Tacoma at 8 percent. Nissan Frontier sales fell 11.4 percent, and Canyon sales were down nearly 4 percent

We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q1 2019 - USA

MODEL Q1 19 / Q1 18 Q1 19 Q1 18
RIDGELINE -0.76% 6,952 7,005

The Ford Authority Take

It’s great to see Ford gain some footing in the expanding mid-size pickup truck segment. The timing is right for the Ranger’s arrival considering current market trends, which strongly favor crossovers, SUVs, and trucks over sedans – which Ford is discontinuing. In fact, Ford truck sales increased 4.1 percent to 278,898 units during the first quarter.

We expect Ford Ranger sales volume to grow in the coming quarters as interest in the model increases, and availability improves at the retail/dealer level.

About The Numbers

  • All percent change figures compared to Ford Ranger Q1 2018 sales, except as noted
  • In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018

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Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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  1. Bruce Turner

    If my Ford dealer didn’t have to kiss the gold ring of Ford director of sales, to get a Ranger or two in its inventory, I might have bought several. It was easier to go to the Chevrolet store, They had hundreds to choose from on the lot and they offered HUGE discounts to attempt upping their sales.

    1. Jack Swagger

      Well, no one can stock the vehicles if they can’t make them fast enough Einstein. Ford just began production again this year, first time since the 2011 model and are producing them as fast as they can. With time, the dealers will have sufficient stock, as the Chevrolet and Toyota dealers have. You bought an inferior product based on a protest, so enjoy!


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