Lincoln Nautilus sales increased 26 percent in the United States in the first quarter of 2019 compared to Lincoln MKX sales in Q1 2018. The Nautilus, which replaces the MKX as part of the 2019 model year refresh, has yet to launch in other markets, where the MKX is still on sale. In that regard, Lincoln MKX sales decreased in Mexico and in South Korea.
Lincoln Nautilus / MKX Sales – Q1 2019 – USA
In the United States, combined Lincoln Nautilus and MKX deliveries totaled 7,835 units in Q1 2019, an increase of 25.8 percent compared to 6,228 units of the MKX sold in Q1 2018. The Nautilus replaced the MKX in late 2018, and U.S. sales figures include the new Nautilus and the remaining units of the outgoing MKX (see Lincoln MKX sales).
| MODEL | Q1 19 / Q1 18 | Q1 19 | Q1 18 |
|---|---|---|---|
| NAUTILUS | * | 7,835 | * |
| MKX | -100.00% | 0 | 6,228 |
| TOTAL | +25.80% | 7,835 | 6,228 |
Lincoln MKX Sales - Q1 2019 - Mexico
In Mexico, Lincoln MKX deliveries totaled 90 units in Q1 2019, a decrease of about 48 percent compared to 174 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| MKX | -48.28% | 90 | 174 |
Lincoln MKX Sales - Q1 2019 - South Korea
In South Korea, Lincoln MKX deliveries totaled 53 units in Q1 2019, a decrease of about 69 percent compared to 169 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| MKX | -68.64% | 53 | 169 |
Competitive Sales Comparison
First-quarter Lincoln Nautilus sales volume results in the United States puts it in seventh place in its competitive set in Q1 2019. This puts the Nautilus behind the Lexus RX, Mercedes-Benz GLC-Class, Audi Q5, BMW X3/X4, Cadillac XT5 (see Cadillac XT5 sales), and Acura MDX. The Nautilus outsold two remaining models in its segment, including the Volvo XC60 and Alfa Romeo Stelvio.
It’s worth noting that Lexus RX sales figures include those of the regular RX, which is a direct rival to the Nautilus, as well as that of the RX-L, which is more of a three-row rival to the upcoming Lincoln Aviator.
Sales Numbers - D-Segment Luxury Crossovers - Q1 2019 - United States
| MODEL | Q1 19 / Q1 18 | Q1 19 | Q1 18 | Q1 19 SHARE | Q1 18 SHARE |
|---|---|---|---|---|---|
| LEXUS RX | -1.10% | 23,529 | 23,790 | 21% | 22% |
| MERCEDES-BENZ GLC-CLASS | -5.50% | 15,366 | 16,260 | 14% | 15% |
| AUDI Q5 | +8.54% | 15,228 | 14,030 | 14% | 13% |
| BMW X3 | +35.11% | 14,568 | 10,782 | 13% | 10% |
| BMW X4 | +1.34% | 1,436 | 1,417 | 1% | 1% |
| CADILLAC XT5 | -10.56% | 13,278 | 14,845 | 12% | 14% |
| ACURA MDX | +4.45% | 10,783 | 10,324 | 10% | 10% |
| LINCOLN NAUTILUS | * | 7,835 | * | 7% | 0% |
| LINCOLN MKX | -100.00% | 0 | 6,228 | 0% | 6% |
| VOLVO XC60 | +10.00% | 6,636 | 6,033 | 6% | 6% |
| ALFA ROMEO STELVIO | -16.70% | 2,210 | 2,653 | 2% | 2% |
| TOTAL | +4.24% | 110,869 | 106,362 |
The D-crossover segment expanded 4.24 percent to 110,869 units in Q1 2019. As such, Lincoln Nautilus sales outpaced the segment during Q1.
The Ford Authority Take
Despite placing in the second half of its pack by sales volume, Lincoln Nautilus sales outpaced the segment during the quarter. We attribute the circumstance to renewed consumer interest in the refreshed Nautilus over the MKX. In addition, it’s possible that heavy incentives of the outgoing MKX could have also contributed to the noteworthy sales spike.
About The Numbers
- All percent change figures compared to Lincoln MKX Q1 2018 sales
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
No Comments yet