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Ford Edge Sales Decrease 5 Percent To 30,920 Units In Q1 2019

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Ford Edge sales decreased in the United States and Mexico during the first quarter of 2019.

Ford Edge Sales - Q1 2019 - United States

In the United States, Ford Edge deliveries totaled 30,920 units in Q1 2019, a decrease of about 5 percent compared to 32,654 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
EDGE -5.31% 30,920 32,654

Ford Edge Sales - Q1 2019 - Mexico

In Mexico, Ford Edge deliveries totaled 191 units in Q1 2019, a decrease of about 3 percent compared to 196 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
EDGE -2.55% 191 196

Competitive Sales Comparison

Ford Edge sales performance puts it in seventh place out of a total of 19 competitors in its segment in terms of overall first quarter 2019 sales volume.

The Ford Explorer dominated the segment with over 61,000 units sold (this figure reflects combined sales of Explorer and Police Interceptor Utility models), commanding a 13 percent segment share. The Explorer was trailed closely by the Jeep Grand Cherokee in second place, which saw 57,749 units sold and commanded an 11 percent segment share, followed by the Toyota Highlander in third place with 52,621 units sold and a market share of 11 percent. It’s worth noting that the Grand Cherokee was the only top-three model to see sales volume grow.

Other models to see sales volume growth include the GMC Acadia (see GMC Acadia Sales), Hyundai Santa Fe, Kia Sorrento, Dodge Durango, Volkswagen Atlas, and Mitsubishi Outlander.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q1 2019 - United States

MODEL Q1 19 / Q1 18 Q1 19 Q1 18 Q1 19 SHARE Q1 18 SHARE
FORD EXPLORER -1.52% 53,306 54,131 11% 12%
JEEP GRAND CHEROKEE +8.05% 57,749 53,448 12% 12%
FORD POLICE INTERCEPTOR UTILITY -0.66% 8,616 8,673 2% 2%
TOYOTA HIGHLANDER -0.49% 52,621 52,882 11% 12%
CHEVROLET TRAVERSE -10.41% 34,223 38,198 7% 9%
HONDA PILOT -12.89% 32,957 37,833 7% 8%
GMC ACADIA +4.35% 31,200 29,900 7% 7%
FORD EDGE -5.31% 30,920 32,654 7% 7%
HYUNDAI SANTA FE +0.46% 28,683 28,552 6% 6%
KIA SORENTO +10.44% 23,619 21,386 5% 5%
SUBARU ASCENT * 19,073 * 4% 0%
NISSAN PATHFINDER -4.15% 17,354 18,106 4% 4%
DODGE DURANGO +4.84% 17,019 16,233 4% 4%
VOLKSWAGEN ATLAS +5.60% 15,979 15,132 3% 3%
MITSUBISHI OUTLANDER +4.89% 13,740 13,099 3% 3%
NISSAN MURANO -43.40% 11,729 20,722 3% 5%
MAZDA CX-9 -16.52% 6,418 7,688 1% 2%
KIA TELLURIDE * 5,395 * 1% 0%
HONDA PASSPORT * 4,814 * 1% 0%
CHEVROLET BLAZER * 3,023 * 1% 0%
TOTAL +4.41% 468,438 448,637

The mainstream mid- and full-size crossover segments, comprised of CUVs with a starting price in the vicinity of $30,000, expanded 4.41 percent to 468,438 units in Q1 2019.

The Ford Authority Take

The decline in Ford Edge sales is not welcome news, especially considering current market trends that strongly favor crossovers and SUVs over traditional sedans.

We attribute the drop in Ford Edge sales volume due to competitive pressures caused by newer and more attractive offerings from Chevrolet, Hyundai, as well as Jeep and Kia. The chain of events is certainly disappointing given the opportunity that exists in this space. Here’s to hoping that the refreshed 2019 Ford Edge will be enough for Ford to claw back lost ground, and then some.

About The Numbers

  • All percent change figures compared to Ford Edge Q1 2018 sales, except as noted
  • In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
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Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. tarilhiker

    More production is going to the Nautilus now.

    Reply
  2. Michael

    Ford has a better idea. Replace the Fusion with the Ford Edge. Sell less vehicles and lower market share. Geniuses all.

    Reply
  3. leroy t roberts

    I’m currently driving a Ford but looking elsewhere once my lease is up. The prices they’re asking for are way too high, especially for the Edge!

    Reply

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