Ford Edge sales decreased in the United States and Mexico during the first quarter of 2019.
Ford Edge Sales - Q1 2019 - United States
In the United States, Ford Edge deliveries totaled 30,920 units in Q1 2019, a decrease of about 5 percent compared to 32,654 units sold in Q1 2018.MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
---|---|---|---|
EDGE | -5.31% | 30,920 | 32,654 |
Ford Edge Sales - Q1 2019 - Mexico
In Mexico, Ford Edge deliveries totaled 191 units in Q1 2019, a decrease of about 3 percent compared to 196 units sold in Q1 2018.MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
---|---|---|---|
EDGE | -2.55% | 191 | 196 |
Competitive Sales Comparison
Ford Edge sales performance puts it in seventh place out of a total of 19 competitors in its segment in terms of overall first quarter 2019 sales volume.
The Ford Explorer dominated the segment with over 61,000 units sold (this figure reflects combined sales of Explorer and Police Interceptor Utility models), commanding a 13 percent segment share. The Explorer was trailed closely by the Jeep Grand Cherokee in second place, which saw 57,749 units sold and commanded an 11 percent segment share, followed by the Toyota Highlander in third place with 52,621 units sold and a market share of 11 percent. It’s worth noting that the Grand Cherokee was the only top-three model to see sales volume grow.
Other models to see sales volume growth include the GMC Acadia (see GMC Acadia Sales), Hyundai Santa Fe, Kia Sorrento, Dodge Durango, Volkswagen Atlas, and Mitsubishi Outlander.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q1 2019 - United States
MODEL | Q1 19 / Q1 18 | Q1 19 | Q1 18 | Q1 19 SHARE | Q1 18 SHARE |
---|---|---|---|---|---|
FORD EXPLORER | -1.52% | 53,306 | 54,131 | 11% | 12% |
JEEP GRAND CHEROKEE | +8.05% | 57,749 | 53,448 | 12% | 12% |
FORD POLICE INTERCEPTOR UTILITY | -0.66% | 8,616 | 8,673 | 2% | 2% |
TOYOTA HIGHLANDER | -0.49% | 52,621 | 52,882 | 11% | 12% |
CHEVROLET TRAVERSE | -10.41% | 34,223 | 38,198 | 7% | 9% |
HONDA PILOT | -12.89% | 32,957 | 37,833 | 7% | 8% |
GMC ACADIA | +4.35% | 31,200 | 29,900 | 7% | 7% |
FORD EDGE | -5.31% | 30,920 | 32,654 | 7% | 7% |
HYUNDAI SANTA FE | +0.46% | 28,683 | 28,552 | 6% | 6% |
KIA SORENTO | +10.44% | 23,619 | 21,386 | 5% | 5% |
SUBARU ASCENT | * | 19,073 | * | 4% | 0% |
NISSAN PATHFINDER | -4.15% | 17,354 | 18,106 | 4% | 4% |
DODGE DURANGO | +4.84% | 17,019 | 16,233 | 4% | 4% |
VOLKSWAGEN ATLAS | +5.60% | 15,979 | 15,132 | 3% | 3% |
MITSUBISHI OUTLANDER | +4.89% | 13,740 | 13,099 | 3% | 3% |
NISSAN MURANO | -43.40% | 11,729 | 20,722 | 3% | 5% |
MAZDA CX-9 | -16.52% | 6,418 | 7,688 | 1% | 2% |
KIA TELLURIDE | * | 5,395 | * | 1% | 0% |
HONDA PASSPORT | * | 4,814 | * | 1% | 0% |
CHEVROLET BLAZER | * | 3,023 | * | 1% | 0% |
TOTAL | +4.41% | 468,438 | 448,637 |
The mainstream mid- and full-size crossover segments, comprised of CUVs with a starting price in the vicinity of $30,000, expanded 4.41 percent to 468,438 units in Q1 2019.
The Ford Authority Take
The decline in Ford Edge sales is not welcome news, especially considering current market trends that strongly favor crossovers and SUVs over traditional sedans.
We attribute the drop in Ford Edge sales volume due to competitive pressures caused by newer and more attractive offerings from Chevrolet, Hyundai, as well as Jeep and Kia. The chain of events is certainly disappointing given the opportunity that exists in this space. Here’s to hoping that the refreshed 2019 Ford Edge will be enough for Ford to claw back lost ground, and then some.
About The Numbers
- All percent change figures compared to Ford Edge Q1 2018 sales, except as noted
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
Comments
More production is going to the Nautilus now.
Ford has a better idea. Replace the Fusion with the Ford Edge. Sell less vehicles and lower market share. Geniuses all.
I’m currently driving a Ford but looking elsewhere once my lease is up. The prices they’re asking for are way too high, especially for the Edge!