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Ford Escape Sales Decreased 10 Percent To 60,702 Units In Q1 2019

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Ford Escape sales decreased in the United States and Mexico in the first quarter of 2019.

Ford Escape Sales - Q1 2019 - United States

In the United States, Ford Escape deliveries totaled 60,702 units in Q1 2019, a decrease of about 10 percent compared to 67,350 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
ESCAPE -9.87% 60,702 67,350

Ford Escape Sales - Q1 2019 - Mexico

In Mexico, Ford Escape deliveries totaled 991 units in Q1 2019, a decrease of about 31 percent compared to 1,442 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
ESCAPE -31.28% 991 1,442

Competitive Sales Comparison

The Ford Escape sales performance places the small crossover SUV in fifth place out of sixteen rivals in the U.S. mainstream compact crossover segment. However, Escape sales declined faster than the segment average.

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Sales Numbers - Mainstream Compact Crossovers - Q1 2019 - United States

MODEL Q1 19 / Q1 18 Q1 19 Q1 18 Q1 19 SHARE Q1 18 SHARE
NISSAN ROGUE -19.44% 93,814 116,454 13% 16%
CHEVROLET EQUINOX +7.41% 88,500 82,398 12% 11%
HONDA CR-V +6.38% 87,280 82,046 12% 11%
TOYOTA RAV4 -8.35% 83,820 91,459 12% 12%
FORD ESCAPE -9.87% 60,702 67,350 8% 9%
JEEP CHEROKEE -2.35% 49,420 50,610 7% 7%
SUBARU FORESTER +9.57% 40,656 37,104 6% 5%
MAZDA CX-5 -12.43% 37,494 42,817 5% 6%
HYUNDAI TUCSON +3.40% 28,831 27,882 4% 4%
VOLKSWAGEN TIGUAN +5.13% 26,697 25,394 4% 3%
SUBARU CROSSTREK -21.71% 26,197 33,462 4% 5%
GMC TERRAIN -23.06% 25,364 32,964 4% 4%
DODGE JOURNEY +30.32% 24,003 18,419 3% 2%
KIA SPORTAGE -1.34% 19,198 19,459 3% 3%
MITSUBISHI OUTLANDER +4.89% 13,740 13,099 2% 2%
MITSUBISHI ECLIPSE CROSS +1,389.57% 8,997 604 1% 0%
TOTAL -3.62% 714,713 741,521

Ahead of the Ford Escape were the Nissan Rogue, Chevrolet Equinox (see Chevrolet Equinox sales), Honda CR-V, and Toyota RAV-4. Meanwhile, the Escape outsold all other rivals, including the Jeep Cherokee, Subaru Forester, Mazda CX-5, Hyundai Tucson, Volkswagen Tiguan, Subaru Crosstrek, GMC Terrain (see GMC Terrain sales), Dodge Journey, Kia Sportage, Mitsubishi Outlander and Mitsubishi Eclipse Cross.

The compact mainstream crossover segment (C-crossover segment) contracted 3.62 percent to 714,713 units during Q1 2019.

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The Ford Authority Take

The fact that Ford Escape sales were down isn’t all that troubling given that the all-new, 2020 Escape is just around the corner. The current model saw decent discounts and rebates during the first quarter, but nothing that would make customers, both current and potential, run out to their local Ford dealer to pick up the current Escape, rather than wait for the all-new model, which promises to be a much better overall package.

We believe that the all-new, fourth-generation Escape will see significantly higher demand and sales volume, so long as Ford supply/production can keep up with increased demand.

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About The Numbers

  • All percent change figures compared to Ford Escape Q1 2018 sales, except as noted
  • In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018

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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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One Comment

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  1. Have been waiting for the 2020 Ford Escape and am very disappointed. I didn’t get a 2019 because of the small overlap test
    results. But a 3 cylinder engine that goes to 2 is not something I want. The 2.0 ecoboost is also not something I want. I do not want a turbo nor do I want direct injection or variable valve timing. I just want a basic simple uncomplicated engine like the earlier Duratec. My 2010 Fusion has the 2.5 Duratec with 208,000 miles on it and it runs perfect. I will be looking elsewhere for my next car feeling that ford has engineered me out of the ford Escape. (I had a 2005 Escape with a basic 4 cylinder and kept it trouble free for 183,000 miles)

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