Ford Fiesta Sales Increase 30 Percent To 15,943 Units In Q1 2019

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Ford Fiesta sales increased in the United States, and decreased in Mexico and Brazil during the first quarter of 2019.

Ford Fiesta Sales - Q1 2019 - United States

In the United States, Ford Fiesta deliveries totaled 15,943 units in Q1 2019, an increase of about 30 percent compared to 12,298 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
FIESTA +29.64% 15,943 12,298

Ford Fiesta Sales - Q1 2019 - Mexico

In Mexico, Ford Fiesta deliveries totaled 613 units in Q1 2019, a decrease of about 65 percent compared to 1,738 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
FIESTA -64.73% 613 1,738

Ford Fiesta Sales - Q1 2019 - Brazil

In Brazil, Ford Fiesta deliveries totaled 1,647 units in Q1 2019, a decrease of about 66 percent compared to 4,857 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
FIESTA -66.09% 1,647 4,857

Competitive Sales Comparison

Ford Fiesta sales performance puts it in second place out of eight competitors in its segment in terms of overall first-quarter 2019 sales volume. Additionally, the Fiesta was one of three models to post a growth in sales volume, along with the Mitsubishi Mirage and Kia Rio.

The results give the Fiesta a 20 percent segment share, though the segment-leading Nissan Versa sold nearly 10,000 more units and held a 32 percent segment share.

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Sales Numbers - Subcompact Mainstream Cars - Q1 2019 - United States

MODEL Q1 19 / Q1 18 Q1 19 Q1 18 Q1 19 SHARE Q1 18 SHARE
NISSAN VERSA -1.47% 24,992 25,365 32% 31%
FORD FIESTA +29.64% 15,943 12,298 20% 15%
TOYOTA YARIS -0.83% 7,894 7,960 10% 10%
HYUNDAI ACCENT -8.59% 6,781 7,418 9% 9%
HONDA FIT -43.42% 6,388 11,291 8% 14%
MITSUBISHI MIRAGE +12.83% 6,242 5,532 8% 7%
KIA RIO +16.30% 5,844 5,025 7% 6%
CHEVROLET SONIC -25.46% 4,460 5,983 6% 7%
TOTAL -2.88% 78,544 80,872

The mainstream subcompact car segment contracted 3 percent to 78,544 units in Q1 2019.

Ford Fiesta ST

The Ford Authority Take

The growth in Ford Fiesta sales is a bit unexpected considering that the Fiesta has been discontinued for the U.S. market, and based on current market trends that strongly favor crossovers and SUVs over traditional cars like sedans and hatchbacks.

We attribute the rise in Ford Fiesta sales volume to Ford discounts on the Fiesta, which offered as much as $3,000 off the vehicle along with interest-free financing.

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About The Numbers

  • All percent change figures compared to Ford Fiesta Q1 2018 sales, except as noted
  • In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
Ford Fiesta Photos
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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