Lincoln MKT sales decreased in the United States during the first quarter of 2019.
Lincoln MKT Sales - Q1 2019 - United StatesIn the United States, Lincoln MKT deliveries totaled 1,242 units in Q1 2019, an increase of about 143 percent compared to 512 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Competitive Sales Comparison
Lincoln MKT sales performance during the quarter puts the three-row utility in last place in its competitive set, which is led by the Infiniti QX60, Buick Enclave (see Buick Enclave sales), and Acura MDX. Also ahead of the MKT were the Audi Q7 and Volvo XC90. However, it’s worth noting that the MKT is not a direct rival to the aforementioned vehicles, since the model has been repositioned to focus on the livery market.
Sales Numbers - Premium Three-Row Crossovers - Q1 2019 - United States
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18||Q1 19 SHARE||Q1 18 SHARE|
From a market share standpoint, the Lincoln MKT accounted for just 2 percent of the segment share. All rivals posted higher segment share figures, led by the Infiniti QX60 and Buick Enclave. However, the MKT did post the highest growth rate in its segment during Q1 2019.
For the sake of reference, we are providing sales figures for the Lexus RX below. Though the RX is a premium-level midsize CUV, the vehicle recently gained a three-row variant called RX-L, which competes in the same general space as the Lincoln MKT. Since Lexus does not break out sales of the two-row RX from the three-row RX-L, not all RX sales can be applied to the Premium Three-Row CUV segment.
Sales Numbers - Lexus RX & RX-L - Q1 2019 - United States
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18|
The premium three-row crossover segment expanded 6 percent to 51,211 units in Q1 2019.
The Ford Authority Take
The jump in Lincoln MKT sales volume during the first quarter is a noteworthy event that seems to indicate that FoMoCo’s strategy to reposition the MKT as a livery-level vehicle has some traction.
The feat is even more impressive given that the Lincoln MKT has various things going against it. For starters, it’s the oldest vehicle in its competitive set. It’s also not a crossover, the vehicle body style that seems to be all the rage these days. Instead, it’s closer to a minivan, albeit with regular doors, rather than a sliding one.
Going forward, we expect Lincoln MKT sales to be completely dependent on the strength of livery orders while the all-new Lincoln Aviator replaces the MKT in the retail sector. The Aviator has been generally well-received following its reveal at the Los Angeles Auto Show in late 2018.
About The Numbers
- All percent change figures compared to Lincoln MKT Q1 2018 sales
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2019