Ford Authority

New Ford Discount Takes Up To $3,750 Off Edge In May 2019


Ford Edge sales decreased 5 percent to 30,920 units during the first quarter of 2019. As The Blue Oval looks to reverse this downward trend and bring more attention to the refreshed Edge, a new Ford discount reduces the price of the 2019 Edge by $3,750 in May 2019.


The nationwide Ford discounts on the 2019 Edge for May 2019 are as follows:

  • Featured Retail offer:$2,250 customer cash + $750 auto show consumer cash = $3,000 total discount + 0 percent APR (interest-free) financing for 60 months.
    • This discount is exclusive to SEL & Titanium models and is available thru May 31st, 2019
  • 2019 Edge SE & ST: $1,750 retail bonus customer cash + $1,500 retail customer cash = $3,250 total discount
  • 2019 Edge SEL & Titanium: $1,750 retail bonus customer cash + $1,500 retail customer cash + $500 bonus customer cash = $3,750 total discount
    • The $500 bonus customer cash incentive expires after May 31st, 2019

For reference, here are the applicable 2019 Edge trim levels and their corresponding starting MSRPs, including the destination charge of $1,095:

  • SE – $31,000
  • SEL – $34,395
  • Titanium – $39,850
  • ST – $43,450

As such, the $3,250 discount brings the starting price of the SE and ST down to $27,750 and $40,200, respectively, while the $3,750 discount lowers the starting price of the SEL and Titanium to $30,645 and $36,100, respectively.


  • Must take delivery from an authorized Ford dealer’s stock by May 31st, 2019, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.


Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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