Things are going very well for Lincoln Motor Company as its luxury SUVs and cars are doing well around the world. The top three markets for Lincoln are the U.S., China, and the Middle East. The Middle East is the third largest market for Lincoln, and despite how big of a market it is for the automaker, it had no standalone Lincoln dealership in the region.
Lincoln Motor Company has announced that it’s very first standalone UAE Lincoln dealership has opened, and the dealership is located in Dubai. The new dealership also has the distinction of being Lincoln’s largest vitrine facility around the globe. While the Middle East market is the third largest market for the automaker, Dubai is the largest market by far in the region.
Standalone dealerships are important for Lincoln, many of the automaker’s dealerships were traditionally housed inside Ford dealerships. Lincoln says that its standalone dealerships offers car shoppers the full scope of the automaker’s ethos called The Lincoln Way.
The Lincoln Way promises a warm and welcoming atmosphere that gives a level of luxury that is comparable to the vehicles the automaker wants to sell. Lincoln offers a dedicated team of brand experts who work with customers on their needs and a sales and service process that is open and approachable. The new Dubai Lincoln dealership is part of the Al Tayer Motors network, which is the Ford and Lincoln dedicated distributor in the Emirates.
Ford and Lincoln have made significant gains in the most recent J.D. Power initial quality surveys with both being in the top five for the first time ever. Much of those gains are attributed to the improvement in Ford’s infotainment systems. Fuel economy numbers for the 2020 Lincoln Aviator surfaced recently and showed that the SUV will get 26 mpg on the highway.