Ford Authority

Ford Fusion Sales Decrease 4 Percent To 41,683 Units In Q1 2019

Ford Fusion sales decreased in the United States and Mexico during the first quarter of 2019.

Ford Fusion Sales - Q1 2019 - United States

In the United States, Ford Fusion deliveries totaled 41,683 units in Q1 2019, a decrease of about 3 percent compared to 43,176 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
FUSION -3.46% 41,683 43,176

Ford Fusion Sales - Q1 2019 - Mexico

In Mexico, Ford Fusion deliveries totaled 182 units in Q1 2019, a decrease of about 37 percent compared to 287 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
FUSION -36.59% 182 287

Competitive Sales Comparison

Ford Fusion sales performance results put it in fourth place in its segment behind the Toyota Camry, Honda Accord, and Nissan Altima, but ahead of all other segment contenders, including the Chevrolet Malibu (see Chevy Malibu sales), Kia Optima, Hyundai Sonata, Subaru Legacy, Volkswagen Passat (see VW Passat sales), Mazda6, and the now-discontinued Chrysler 200 (see Chrysler 200 sales). The Fusion, in fact, outperformed the segment – with sales falling slower than the segment’s 7 percent rate.

Sales Numbers - Midsize Mainstream Sedans - Q1 2019 - United States

MODEL Q1 19 / Q1 18 Q1 19 Q1 18 Q1 19 SHARE Q1 18 SHARE
TOYOTA CAMRY -10.01% 81,684 90,767 24% 25%
HONDA ACCORD +4.56% 64,411 61,601 19% 17%
NISSAN ALTIMA -18.81% 51,480 63,406 15% 17%
FORD FUSION -3.46% 41,683 43,176 12% 12%
CHEVROLET MALIBU +0.14% 34,197 34,150 10% 9%
KIA OPTIMA +15.59% 22,668 19,610 7% 5%
HYUNDAI SONATA -9.67% 21,520 23,825 6% 7%
SUBARU LEGACY -21.69% 8,219 10,496 2% 3%
VOLKSWAGEN PASSAT -20.53% 7,758 9,762 2% 3%
MAZDA MAZDA6 -8.11% 6,921 7,532 2% 2%
CHRYSLER 200 -96.05% 26 659 0% 0%
TOTAL -6.69% 340,567 364,984

From a segment share standpoint, the Ford Fusion held steady at 12 percent, while the segment best-selling Toyota Camry controlled 24 percent, the Honda Accord had 19 percent, and Nissan Altima had 15 percent.

The midsize mainstream sedan segment contracted 7 percent to 340,567 units during Q1 2019.

The Ford Authority Take

We attribute the Ford Fusion sales decrease in Q1 2019 to the following factors:

  1. An ongoing shift in consumer buying dynamics that favors crossover utility vehicles at the expense of other vehicle types like sedans and hatchbacks
  2. Strong Honda Accord and Toyota Camry sales following the launch of the all-new models
  3. Ford’s plans to discontinue the Fusion in North America at the end of the model’s lifecycle

The fact that Ford Fusion sales saw a minimal decline, one that is less than that of the segment average, is most likely the result of Ford offering worthwhile incentives for the midsize sedan. That said, we believe that Ford Fusion sales will continue to slip at increasing rates as the nameplate is phased out of the North American market. It’s worth clarifying that sales of the Fusion/Mondeo will continue in other markets, including Europe.

About The Numbers

  • All percent change figures compared to Ford Fusion Q1 2018 sales, except as noted
  • In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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  1. Raymond Ramirez

    Ford is still making a huge mistake phasing out the successful Fusion! I have a 2014 Fusion Hybrid, and it is the best car of all that I have own. In five years I only spend $200 in gasoline and $45 in one oil change each year. The ONLY part replaced is the oil filter! I get over 30 MPG any day, and in my trip this Friday where I took my brother to the airport and returned home (and went through slow city traffic) I got 42.7 MPG !

    No other hybrid medium sedan can do better!

  2. Escape ST

    I really like the Ford SUV’s and pick up trucks. I even purchased a then new 2017 Escape Titanium Awd with then the optional 2.0 EcoBoost. I went to my Ford dealership to purchase a Taurus and drove home in an Escape. My wife who test drove a new 2017 Edge Sport. She traded her Honda Accord and like myself. Two years later and we love our trouble free Fords. Now to the Fusion. I really liked the Fusion Sport, but the price was over $7,000 more than my Escape (after discounts). I was shopping in a budget and unless I went to a lower Fusion model. I couldn’t hit my budget. My other issue was rear seat room or lack of it. Otherwise the Fusion was my second choice and to be honest. It’s an attractive car and with it selling in the mid 200,000 to 300,000 annual copies before Ford basically stopped marketing it. Ford is making a huge mistake dropping the Fusion. Hugh… Keep the Mustang as the Halo car and redesign the Fusion to a rear wheel, Awd platform. They have a hybrid and Bev Fusion. Why not expand on that. Gas prices are inching up and if the SUV sales slow. What will Ford offer to their loyal customers and those looking for a family sedan. Time will tell, but this decision could be the demise of Ford Motor Company or result in a merger to stay in business.

  3. karl

    It should be noted rather that Fusion sales remained strong despite not having the lease support of the non-Hybrid and AWD versions. Ford pulled the rug from under car by not offering lease support on the usually better selling gas and AWD versions and only keeping it on the hybrid and plug-ins for the first quarter.

    1. John Romanello

      Another tragedy in the Ford legacy.# 4 in the segment was not enough for this greddy company.Shame on Ford!!


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