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Lincoln MKC Sales Increase 18 Percent To 5,787 Units In Q1 2019

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Lincoln MKC sales increased in the United States, Mexico, and South Korea during the first quarter of 2019.

Lincoln MKC Sales - Q1 2019 - United States

In the United States, Lincoln MKC deliveries totaled 5,787 units in Q1 2019, an increase of about 18 percent compared to 4,896 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
MKC +18.20% 5,787 4,896

Lincoln MKC Sales - Q1 2019 - Mexico

In Mexico, Lincoln MKC deliveries totaled 134 units in Q1 2019, an increase of about 46 percent compared to 92 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
MKC +45.65% 134 92

Lincoln MKC Sales - Q1 2019 - South Korea

In South Korea, Lincoln MKC deliveries totaled 65 units in Q1 2019, an increase of about 51 percent compared to 43 units sold in Q1 2018.
MODEL Q1 2019 / Q1 2018 Q1 2019 Q1 2018
MKC +51.16% 65 43

Competitive Sales Comparison

Lincoln MKC sales performance during the first quarter places the compact luxury crossover in fifth place out of seven competitors in its segment. Leading the pack was the Acura RDX in first, Lexus NX in second, Buick Envision in third, and Cadillac XT4 in fourth. The MKC outsold the Infiniti QX50 and Volvo XC40.

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In addition, Lincoln MKC sales saw the third-higher growth rate in their segment during the timeframe, but the model’s 18 percent growth rate underperformed the segment’s 25 percent average growth rate.

Sales Numbers - Compact FWD-Based Luxury Crossovers - Q1 2019 - United States

MODEL Q1 19 / Q1 18 Q1 19 Q1 18
ACURA RDX +34.58% 14,972 11,125
LEXUS NX -3.85% 13,775 14,327
BUICK ENVISION -21.38% 7,623 9,696
CADILLAC XT4 * 7,026 *
LINCOLN MKC +18.20% 5,787 4,896
INFINITI QX50 -12.27% 3,583 4,084
VOLVO XC40 +231.51% 3,577 1,079
TOTAL +24.63% 56,343 45,207

As we mentioned, the compact premium crossover segment (premium crossover C segment) expanded 25 percent to 56,343 units in the first quarter of 2019.

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The Ford Authority Take

The Lincoln MKC has made a very slight improvement following a weak fourth quarter 2018. It’s worth noting that the Lincoln MKC sales grew in both Q1 2019 and in Q4 2018, which we attribute to worthwhile MKC incentive offers as well as increased consumer interest in the crossover vehicle category. However, the MKC’s growth rate was slower than the average growth rate of the segment, meaning that MKC sales grew at a slower rate than its most direct rivals.

At this point, the MKC’s replacement – the upcoming Lincoln Corsair – can’t come soon enough. When the Corsair launches later this year, it will face even stiffer competition in the segment, as the Cadillac XT4 and Infiniti QX50 will already have launched completely, while being widely available at the retail level. This circumstance will enable both Cadillac and Infiniti to offer strong incentives to fend off new entrants, like the Corsair.

Even so, we believe that that Corsair sales will fare better than those of the MKC due to the following factors:

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  1. The Corsair being a better, more appealing product,
  2. Increased consumer interest in and demand for luxury crossover SUVs,
  3. A stronger Lincoln brand, resulting in higher interest in and demand for the brand’s products

About The Numbers

  • All percent change figures compared to Lincoln MKC Q1 2018 sales
  • In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
  • Jaguar E-Pace sales were not available for the quarter, as Jaguar does not report sales of individual models
Lincoln MKC Photos
Click to expand
Click to contract

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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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3 Comments

Leave a Reply
  1. Who was the fifth guy to discover America? Nobody cares! If your not lead dog the view never changes!

    • Only that this type of rhetoric doesn’t actually apply to business.

      One can be the fifth or sixth or dead last in sales, and still make very healthy revenues and profits.

      Don’t let hyperbole get in the way of reality.

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