Ford Britain has announced a new scrappage plan that will give those driving older and less fuel-efficient vehicles some extra cash to trade in their rides for something new. Ford isn’t doing this out of the goodness of its little blue heart; it’s offering the incentive as a way to lure in customers with older vehicles that might be looking to upgrade to a new passenger or commercial vehicle. The deal is offered from July 1st through September 30th.
The discount is given when purchasing a new Ford passenger or commercial vehicle with a few caveats. Ford Britain says that to get the extra money off, the car traded in must have been registered on or before December 31, 2012, and must have been owned by the customer for 90 days or more. The new vehicle has to be purchased by September 30th and registered by March 31st.
Ford Britain is excluding the KA+, which is being discontinued, Fiesta Trend, all Zetec models, Mustang, and all ST models. Excluded commercial models include the Transit Connect van and Ranger Raptor truck. Ford Britain saw great success with its last scrappage plan where it removed 25,500 older vehicles from the roads.
Ford isn’t the only automaker in Europe offering a scrappage scheme; Toyota, Hyundai, Kia, Mazda, Renault, Vauxhall, and Dacia are offering their own scrappage plans with discounts running from £2,000 to £6,000. This sort of incentive to scrap older cars isn’t typically offered in the States. The deal also gives Ford a chance to clear out some older inventory. Ford Europe is in the midst of a major restructuring that is hitting the UK hard with the Ford Bridgend Engine Plant expected to be closed.