Ford EcoSport Sales Increase 23 Percent To 21,507 Units In Q2 2019

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Ford EcoSport sales increased in the United States, and decreased in Mexico and Brazil during the second quarter of 2019.

Ford EcoSport Sales - Q2 2019 - United States

In the United States, Ford EcoSport deliveries totaled 21,507 units in Q2 2019, an increase of about 23 percent compared to 17,514 units sold in Q2 2018.

In the first six months of the year, EcoSport sales increased about 46 percent to 34,386 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ECOSPORT +22.80% 21,507 17,514 +45.64% 34,386 23,610

Ford EcoSport Sales - Q2 2019 - Canada

In Canada, Ford EcoSport deliveries totaled 789 units in Q2 2019, an increase of about 23 percent compared to 641 units sold in Q2 2018.

In the first six months of the year, EcoSport sales were flat at 0 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ECOSPORT +23.09% 789 641 * 0 0

Ford EcoSport Sales - Q2 2019 - Mexico

In Mexico, Ford EcoSport deliveries totaled 1,043 units in Q2 2019, a decrease of about 1 percent compared to 1,056 units sold in Q2 2018.

In the first six months of the year, EcoSport sales increased about 3 percent to 2,346 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ECOSPORT -1.23% 1,043 1,056 +3.08% 2,346 2,276

Ford EcoSport Sales - Q2 2019 - Brazil

In Brazil, Ford EcoSport deliveries totaled 7,816 units in Q2 2019, a decrease of about 13 percent compared to 8,965 units sold in Q2 2018.

In the first six months of the year, EcoSport sales decreased about 3 percent to 15,433 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ECOSPORT -12.82% 7,816 8,965 -3.47% 15,433 15,988

Competitive Sales Comparison

Ford EcoSport sales performance during the second quarter of 2019 enabled the small crossover SUV to jump from eighth to fifth place in its competitive set from a sales volume standpoint. Ahead of the EcoSport, in descending order, were the Jeep Compass (see Jeep Compass sales), Buick Encore (see Buick Encore sales), Honda HR-V, and the Chevrolet Trax (see Chevrolet Trax sales).

The Ford EcoSport outsold the Hyundai Kona, Jeep Renegade (see Jeep Renegade sales), new Nissan Kicks, Toyota CH-R, Kia Niro, Mitsubishi Outlander Sport, Mazda CX-3 (see Mazda CX-3 sales), Fiat 500X (see Fiat 500X sales), and the discontinued Nissan Juke.

Sales Numbers - Mainstream Subcompact Crossovers - Q2 2019 - United States

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 Q2 19 SHARE Q2 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
JEEP COMPASS -13.15% 38,207 43,990 18% 21% -13.71% 75,513 87,510
BUICK ENCORE +4.85% 24,291 23,167 12% 11% +0.54% 48,897 48,635
HONDA HR-V -4.94% 23,530 24,752 11% 12% -0.83% 45,179 45,555
CHEVROLET TRAX -17.80% 21,790 26,507 10% 13% -1.32% 46,370 46,989
FORD ECOSPORT +22.80% 21,507 17,514 10% 8% +45.64% 34,386 23,610
HYUNDAI KONA +47.95% 18,692 12,634 9% 6% +144.12% 37,089 15,193
JEEP RENEGADE -30.88% 17,818 25,780 8% 12% -28.56% 36,036 50,439
NISSAN KICKS +2,874.07% 16,744 563 8% 0% +5,097.69% 29,263 563
TOYOTA C-HR -10.54% 11,290 12,620 5% 6% -1.63% 25,811 26,239
KIA NIRO -16.17% 6,596 7,868 3% 4% -15.92% 11,942 14,203
MITSUBISHI OUTLANDER SPORT -29.76% 6,311 8,985 3% 4% -16.27% 18,768 22,415
MAZDA CX-3 -33.25% 3,531 5,290 2% 3% -29.53% 6,784 9,627
FIAT 500X -55.71% 729 1,646 0% 1% -53.98% 1,484 3,225
NISSAN JUKE -99.49% 1 196 0% 0% -98.47% 10 652
TOTAL -0.22% 211,037 211,512 +5.74% 417,532 394,855

The mainstream subcompact mainstream crossover segment contracted less than 1 percent to 211,037 units during Q2 2019.

The Ford Authority Take

Ford EcoSport sales saw very healthy growth during Q2 2019, growing its segment share from 8 to 10 percent. The EcoSport is a newcomer to the U.S., entering a very competitive segment against very attractive all-new rivals such as the Jeep Compass, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as the Kia Niro and Hyundai Kona. In addition, GM is about to add all-new entries in this segment – the new Chevrolet Trailblazer and Buick Encore GX, which will complement the current Trax and Encore, respectively. For its part, the EcoSport has often been criticized for being lackluster compared to other all-new entries in the segment.

Going forward, we expect Ford EcoSport sales to continue ebbing and flowing as a result of an expanding segment. However, we do not expect the EcoSport to be sold in significantly higher numbers or to substantially eat into the segment share of its direct rivals. The only way in which we see that taking place is if The Blue Oval offers substantially higher incentives on the vehicle. In fact, we would bet that The Blue Oval would be significantly more competitive in the segment if it replaced the EcoSport with the new Ford Puma.

About The Numbers

  • All percent change figures compared to Ford EcoSport Q2 2018 sales
  • In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
  • China sales figures represent retail deliveries and not wholesales
Ford Motor Company Q2 2019 sales:
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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