Ford EcoSport Sales Increase 23 Percent To 21,507 Units In Q2 2019

Ford EcoSport sales increased in the United States, and decreased in Mexico and Brazil during the second quarter of 2019.

Ford EcoSport Sales - Q2 2019 - United States

In the United States, Ford EcoSport deliveries totaled 21,507 units in Q2 2019, an increase of about 23 percent compared to 17,514 units sold in Q2 2018.

In the first six months of the year, EcoSport sales increased about 46 percent to 34,386 units.

MODEL	Q2 2019 / Q2 2018	Q2 2019	Q2 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ECOSPORT	+22.80%	21,507	17,514	+45.64%	34,386	23,610

Ford EcoSport Sales - Q2 2019 - Canada

In Canada, Ford EcoSport deliveries totaled 2,339 units in Q2 2019, an increase of about 265 percent compared to 641 units sold in Q2 2018.

In the first six months of the year, EcoSport sales totaled 4,145 units.

MODEL	Q2 2019 / Q2 2018	Q2 2019	Q2 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ECOSPORT	+264.90%	2,339	641	*	4,145	0

Ford EcoSport Sales - Q2 2019 - Mexico

In Mexico, Ford EcoSport deliveries totaled 1,043 units in Q2 2019, a decrease of about 1 percent compared to 1,056 units sold in Q2 2018.

In the first six months of the year, EcoSport sales increased about 3 percent to 2,346 units.

MODEL	Q2 2019 / Q2 2018	Q2 2019	Q2 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ECOSPORT	-1.23%	1,043	1,056	+3.08%	2,346	2,276

Ford EcoSport Sales - Q2 2019 - Brazil

In Brazil, Ford EcoSport deliveries totaled 7,816 units in Q2 2019, a decrease of about 13 percent compared to 8,965 units sold in Q2 2018.

In the first six months of the year, EcoSport sales decreased about 3 percent to 15,433 units.

MODEL	Q2 2019 / Q2 2018	Q2 2019	Q2 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
ECOSPORT	-12.82%	7,816	8,965	-3.47%	15,433	15,988

Competitive Sales Comparison

Ford EcoSport sales performance during the second quarter of 2019 enabled the small crossover SUV to jump from eighth to fifth place in its competitive set from a sales volume standpoint. Ahead of the EcoSport, in descending order, were the Jeep Compass (see Jeep Compass sales), Buick Encore (see Buick Encore sales), Honda HR-V, and the Chevrolet Trax (see Chevrolet Trax sales).

The Ford EcoSport outsold the Hyundai Kona, Jeep Renegade (see Jeep Renegade sales), new Nissan Kicks, Toyota CH-R, Kia Niro, Mitsubishi Outlander Sport, Mazda CX-3 (see Mazda CX-3 sales), Fiat 500X (see Fiat 500X sales), and the discontinued Nissan Juke.

Sales Numbers - Mainstream Subcompact Crossovers - Q2 2019 - United States

MODEL	Q2 19 / Q2 18	Q2 19	Q2 18	Q2 19 SHARE	Q2 18 SHARE	YTD 19 / YTD 18	YTD 19	YTD 18
JEEP COMPASS	-13.15%	38,207	43,990	18%	21%	-13.71%	75,513	87,510
BUICK ENCORE	+4.85%	24,291	23,167	12%	11%	+0.54%	48,897	48,635
HONDA HR-V	-4.94%	23,530	24,752	11%	12%	-0.83%	45,179	45,555
CHEVROLET TRAX	-17.80%	21,790	26,507	10%	13%	-1.32%	46,370	46,989
FORD ECOSPORT	+22.80%	21,507	17,514	10%	8%	+45.64%	34,386	23,610
HYUNDAI KONA	+47.95%	18,692	12,634	9%	6%	+144.12%	37,089	15,193
JEEP RENEGADE	-30.88%	17,818	25,780	8%	12%	-28.56%	36,036	50,439
NISSAN KICKS	+2,874.07%	16,744	563	8%	0%	+5,097.69%	29,263	563
TOYOTA C-HR	-10.54%	11,290	12,620	5%	6%	-1.63%	25,811	26,239
KIA NIRO	-16.17%	6,596	7,868	3%	4%	-15.92%	11,942	14,203
MITSUBISHI OUTLANDER SPORT	-29.76%	6,311	8,985	3%	4%	-16.27%	18,768	22,415
MAZDA CX-3	-33.25%	3,531	5,290	2%	3%	-29.53%	6,784	9,627
FIAT 500X	-55.71%	729	1,646	0%	1%	-53.98%	1,484	3,225
NISSAN JUKE	-99.49%	1	196	0%	0%	-98.47%	10	652
TOTAL	-0.22%	211,037	211,512			+5.74%	417,532	394,855

The mainstream subcompact mainstream crossover segment contracted less than 1 percent to 211,037 units during Q2 2019.

The Ford Authority Take

Ford EcoSport sales saw very healthy growth during Q2 2019, growing its segment share from 8 to 10 percent. The EcoSport is a newcomer to the U.S., entering a very competitive segment against very attractive all-new rivals such as the Jeep Compass, Honda HR-V, Toyota C-HR, Nissan Kicks, as well as the Kia Niro and Hyundai Kona. In addition, GM is about to add all-new entries in this segment – the new Chevrolet Trailblazer and Buick Encore GX, which will complement the current Trax and Encore, respectively. For its part, the EcoSport has often been criticized for being lackluster compared to other all-new entries in the segment.

Going forward, we expect Ford EcoSport sales to continue ebbing and flowing as a result of an expanding segment. However, we do not expect the EcoSport to be sold in significantly higher numbers or to substantially eat into the segment share of its direct rivals. The only way in which we see that taking place is if The Blue Oval offers substantially higher incentives on the vehicle. In fact, we would bet that The Blue Oval would be significantly more competitive in the segment if it replaced the EcoSport with the new Ford Puma.

About The Numbers

• All percent change figures compared to Ford EcoSport Q2 2018 sales
• In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
• South Korea sales figures reflect actual vehicle registrations rather than wholesales
• China sales figures represent retail deliveries and not wholesales

Ford Motor Company Q2 2019 sales:

• U.S. Ford Motor Company Q2 2019 sales results:
  • U.S. Ford Q2 2019 sales results (Ford brand)
  • U.S. Lincoln Q2 2019 sales results
• Ford Motor Company Brazil Q2 2019 sales results:
  • Ford Brazil April 2019 sales results (Ford brand)
  • Ford Brazil May 2019 sales results (Ford brand)
  • Ford Brazil June 2019 sales results (Ford brand)
• Ford Motor Company Korea Q2 2019 sales results:
  • Ford Korea June 2019 sales results
  • Lincoln Korea June 2019 sales results
• Ford Motor Company Mexico Q2 2019 sales results:
  • Ford Motor Company Mexico June 2019 sales results:
    • Ford Mexico June 2019 sales results
    • Lincoln Mexico June 2019 sales results