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Ford Edge Sales Decrease 6 Percent To 33,314 Units In Q2 2019

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Ford Edge sales decreased in the United States, and increased in Canada and Mexico during the second quarter of 2019.

Ford Edge Sales - Q2 2019 - United States

In the United States, Ford Edge deliveries totaled 33,314 units in Q2 2019, a decrease of about 6 percent compared to 35,394 units sold in Q2 2018.

In the first six months of the year, Edge sales decreased about 6 percent to 64,234 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
EDGE -5.88% 33,314 35,394 -5.60% 64,234 68,048

Ford Edge Sales - Q2 2019 - Canada

In Canada, Ford Edge deliveries totaled 6,820 units in Q2 2019, an increase of about 229 percent compared to 2,070 units sold in Q2 2018.

In the first six months of the year, Edge sales totaled 10,679 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
EDGE +229.47% 6,820 2,070 * 10,679 0

Ford Edge Sales - Q2 2019 - Mexico

In Mexico, Ford Edge deliveries totaled 197 units in Q2 2019, an increase of about 8 percent compared to 182 units sold in Q2 2018.

In the first six months of the year, Edge sales increased about 3 percent to 388 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
EDGE +8.24% 197 182 +2.65% 388 378

Competitive Sales Comparison

Ford Edge sales performance puts it in seventh place out of a total of 19 competitors in its segment in terms of overall second-quarter 2019 sales volume.

The Jeep Grand Cherokee dominated the segment with over 65,000 units sold, commanding a segment share of 13 percent. It was trailed closely by the Toyota Highlander in second place, which saw 58,562 sales and commanded an 11 percent segment share, followed by the Ford Explorer in third place with 39,901 units sold and a market share of 7 percent. It’s worth noting that the Grand Cherokee was the only model in the top three spots to see a growth in sales volume.

Other models to see sales volume growth include the Chevrolet Traverse (see Chevrolet Traverse Sales), GMC Acadia (see GMC Acadia Sales), Hyundai Santa Fe, Kia Sorrento, Dodge Durango, Volkswagen Atlas, Nissan Pathfinder, Subaru Ascent, and Mitsubishi Outlander.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q2 2019 - United States

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 Q2 19 SHARE Q2 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
JEEP GRAND CHEROKEE +17.29% 65,523 55,865 13% 12% +12.77% 123,272 109,313
TOYOTA HIGHLANDER -4.58% 58,562 61,372 11% 13% -2.69% 111,183 114,254
FORD EXPLORER -37.58% 35,374 56,674 7% 12% -19.97% 88,680 110,805
FORD POLICE INTERCEPTOR UTILITY -50.94% 4,527 9,228 1% 2% -26.58% 13,143 17,901
HYUNDAI SANTA FE +26.95% 38,888 30,633 8% 7% +14.17% 67,571 59,185
CHEVROLET TRAVERSE +6.30% 38,152 35,892 7% 8% -2.31% 72,375 74,090
HONDA PILOT -7.19% 35,495 38,246 7% 8% -10.03% 68,452 76,079
FORD EDGE -5.88% 33,314 35,394 6% 8% -5.60% 64,234 68,048
GMC ACADIA +41.34% 28,420 20,108 6% 4% +19.22% 59,620 50,008
KIA SORENTO -25.42% 23,399 31,374 5% 7% -10.88% 47,018 52,760
VOLKSWAGEN ATLAS +66.95% 21,747 13,026 4% 3% +33.98% 37,726 28,158
SUBARU ASCENT +1,008.86% 21,035 1,897 4% 0% +2,014.29% 40,108 1,897
DODGE DURANGO +21.12% 19,972 16,489 4% 4% +13.05% 36,991 32,722
NISSAN PATHFINDER +21.56% 18,958 15,596 4% 3% +7.74% 36,312 33,702
KIA TELLURIDE * 17,832 * 3% 0% * 23,227 0
NISSAN MURANO -21.21% 14,243 18,078 3% 4% -33.06% 25,972 38,800
MITSUBISHI OUTLANDER +13.86% 11,849 10,407 2% 2% +8.86% 25,589 23,506
HYUNDAI PALISADE * 383 * 0% 0% * 383 *
CHEVROLET BLAZER * 11,772 * 2% 0% * 14,795 0
HONDA PASSPORT * 9,726 * 2% 0% * 14,540 0
MAZDA CX-9 -22.40% 5,454 7,028 1% 2% -19.33% 11,872 14,716
TOTAL +12.53% 514,625 457,307 +8.51% 983,063 905,944

The mainstream mid- and full-size crossover segments, comprised of CUVs with a starting price in the vicinity of $30,000, expanded 12 percent to 514,242 units in Q2 2019.

The Ford Authority Take

The decline in Ford Edge sales is not welcome news, especially considering current market trends that strongly favor crossovers and SUVs over traditional sedans.

We attribute the ongoing decline in Ford Edge sales volume due to competitive pressures caused by newer and more attractive offerings from Chevrolet, Honda, Hyundai, Kia, and Jeep. The circumstance is certainly disappointing given the opportunity that exists in this space. Here’s to hoping that the refreshed 2019 Ford Edge will be enough for Ford to claw back lost ground, and then some.

About The Numbers

  • All percent change figures compared to Ford Edge Q2 2018 sales, except as noted
  • In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
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