Ford Authority

Ford Files Trademark For ‘Bronco Big Bend’


Ford Motor Company has filed to register Bronco Big Bend as a trademark with the United States Patent and Trademark Office (USPTO), Ford Authority has uncovered.

The Ford Bronco Big Bend application was filed on July 25th, 2019 and is assigned serial number 88536061. The application states that the name will be used in conjunction with “Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles.”

This is the first time that Ford has filed to register Bronco Big Bend with the USPTO.

The Ford Authority Take

Earlier today, we covered another Ford Bronco trademark filing, this time for the name “Bronco Outer Banks,” which, like Bronco Big Bend, is also intended for use with “Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles.”

That makes for two back-to-back, river-themed, Bronco-related trademark filings. It would appear as though a trend has formed.

When it comes to off-roaders, there is some specialty equipment out there designed for (ahem) fording a river. For example, a snorkel helps to keep water out of the intake during particularly deep crossings. As such, seeing these two trademark filings makes us think the Blue Oval brand may be working on some kind of package or model variant for the up-and-coming off-roader that involves river crossings.

Of course, these river-themed trademarks aren’t the only hints as to what the new Bronco will offer. Previously, we found out Ford had filed trademarks for the Bronco Sport and Bronco Scout names, as well as trademarks for the name Badlands and Adrenaline. With so many different trademarks to choose from, it seems as though Ford has all sorts of model variants and packages planned for the revival of the Bronco nameplate.

The all-new Ford Bronco will likely drop for the 2021 model year, offering a true rough-stuff-ready midsize SUV alternative to the Jeep Wrangler. While loosely based on the existing Ford Ranger T6 architecture, the new Bronco will still offer loads of enhancements and changes to make it a unique offering within Ford’s lineup.

Subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.


Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates.
It's totally free.


No Comments yet

Leave a comment