Ford Authority

Ford Fusion Sales Increase 25 Percent To 54,668 Units In Q2 2019

Ford Fusion sales increased in the United States, and decreased in Canada, Mexico, and South Korea during the second quarter of 2019.

Ford Fusion Sales - Q2 2019 - United States

In the United States, Ford Fusion deliveries totaled 54,668 units in Q2 2019, an increase of about 25 percent compared to 43,802 units sold in Q2 2018.

In the first six months of the year, Fusion sales increased about 11 percent to 96,351 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
FUSION +24.81% 54,668 43,802 +10.78% 96,351 86,978

Ford Fusion Sales - Q2 2019 - Canada

In Canada, Ford Fusion deliveries totaled 2,654 units in Q2 2019, an increase of about 181 percent compared to 943 units sold in Q2 2018.

In the first six months of the year, Fusion sales totaled 5,067 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
FUSION +181.44% 2,654 943 * 5,067 0

Ford Fusion Sales - Q2 2019 - Mexico

In Mexico, Ford Fusion deliveries totaled 172 units in Q2 2019, a decrease of about 51 percent compared to 350 units sold in Q2 2018.

In the first six months of the year, Fusion sales decreased about 44 percent to 354 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
FUSION -50.86% 172 350 -44.43% 354 637

Ford Mondeo Sales - Q2 2019 - South Korea

In South Korea, Ford Mondeo deliveries totaled 0 units in Q2 2019, a decrease of about 100 percent compared to 18 units sold in Q2 2018. Ford has discontinued the Mondeo in South Korea. The Fusion is sold as the Ford Mondeo in South Korea.

In the first six months of the year, Mondeo sales decreased about 100 percent to 0 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MONDEO -100.00% 0 18 -100.00% 0 182

Competitive Sales Comparison

Ford Fusion sales performance allow the mainstream midsize sedan to maintain its fourth place position in its segment behind the Toyota Camry, Honda Accord, and Nissan Altima, but ahead of all other segment contenders, including the Chevrolet Malibu (see Chevy Malibu sales), Kia Optima, Hyundai Sonata, Subaru Legacy, Volkswagen Passat (see VW Passat sales), Mazda6, and the now-discontinued Chrysler 200 (see Chrysler 200 sales). The Fusion, in fact, was one of just three vehicles in the segment to see sales increase.

Sales Numbers - Midsize Mainstream Sedans - Q2 2019 - United States

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 Q2 19 SHARE Q2 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
TOYOTA CAMRY +7.15% 94,324 88,028 25% 22% -1.56% 176,008 178,795
HONDA ACCORD -15.21% 65,024 76,689 17% 19% -6.40% 129,435 138,290
NISSAN ALTIMA -5.12% 57,297 60,386 15% 15% -12.13% 108,777 123,792
FORD FUSION +24.81% 54,668 43,802 15% 11% +10.78% 96,351 86,978
CHEVROLET MALIBU -26.72% 30,974 42,267 8% 10% -14.72% 65,171 76,417
KIA OPTIMA +1.96% 27,801 27,266 7% 7% +7.66% 50,469 46,876
HYUNDAI SONATA -15.78% 25,612 30,410 7% 8% -13.10% 47,132 54,235
SUBARU LEGACY -15.68% 9,207 10,919 2% 3% -18.63% 17,426 21,415
MAZDA MAZDA6 -41.67% 6,154 10,550 2% 3% -27.69% 13,075 18,082
VOLKSWAGEN PASSAT -70.64% 3,698 12,594 1% 3% -48.76% 11,456 22,356
CHRYSLER 200 -96.17% 9 235 0% 0% -96.09% 35 894
TOTAL -7.04% 374,768 403,146 -6.87% 715,335 768,130

These results enable Ford Fusion segment share to total 15 percent. By comparison, the class-leading Toyota Camry controlled 25 percent, the second place Honda Accord had 17 percent, and the third place Nissan Altima owned 15 percent.

The midsize mainstream sedan segment contracted 7 percent to 374,768 units during Q2 2019.

The Ford Authority Take

We believe that Ford Fusion sales increased in Q2 2019 as a result of Ford offering worthwhile incentives for the midsize sedan. That said, the increase in Ford Fusion sales will be short-lived, as the nameplate is phased out in North America, and many other markets. For instance, Ford has already discontinued the Fusion in South Korea.

The latest rumor has it that the Fusion and its international-market twin, the Ford Mondeo, will be replaced with a crossover-like wagon, similar to the Subaru Outback, for sale across global markets.

About The Numbers

  • All percent change figures compared to Ford Fusion Q2 2018 sales, except as noted
  • In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
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Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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  1. MIchael W

    Ford has made a huge mistake in discontinuing the Fusion. The Fusion is one of the best vehicles, especially the Sport, which Ford has ever made. If they kept it up to date, and promoted it, the car would be number 2 or 3 in its category at the least.

    1. Andy

      Love my 17 sport!

      1. Michael W

        I love mine as well.

  2. Bruce Severn

    sales up-4th in their group-Ford stoping sales –makes no sense

    1. Raymond Ramirez

      I agree 100%! Why stop a successful product?? if Ford brings the Mondeo Wagon to the U.S. then it will sell better than the imports that still sell wagons, such as Subaru.

      The Fusion should be the 4-door Mustang!

  3. Ian

    This is a joke , car sales are down because dealers do not get any except Mustangs. Our dealerships allocation is 3 cars a year. making it easy to push a customer into an unwanted suv or truck because your only cars on the lot as base models

    1. MIchael W

      Actually, Ford is mistaken. If there is no Ford passenger car, despite me wanting to buy American, I will be forced to buy a foreign nameplate.

  4. gareth

    I do agree that the fusion is a great car so it is a great shame that it did not get the regonice it deserves.I do hope when the new replacement turns up if the reports are right it stays more towards a sedan/station wagon( pthe pictures seem to sugest that) then a actually crossover.


    The Fusion is a fine, durable and stylish vehicle. I wish we would consider keeping it in our product line.

  6. Mark Reisen

    The fusion is the best selling car in the ford line up. It’s a stupid mistake they are discontinuing a great car. They may have to reinvest in a replacement if sales hold strong in the future. Bad call ford. Shame on YOU!!

  7. marcello Fields

    Ford has made this decision,due the low sales thatb the car still has. But they can make it better, I am sure of that, due it is very nice car, very durable, and with a sporty image. It is a shame that the market is asking for more and more SUV ´S and leaving cars in the yards of the dealers.; wh in Europe they are still selling them with a new face, new engines, almost new everything!!!! Don´t we are the natural market for this kind of cars, what also happend with the TAURUS? Instead of killing cars they should rice the qualityin all the line, because they are taking the easy way, disconttinuing cars, instead of making them better.


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