Ford Fusion sales increased in the United States, and decreased in Canada, Mexico, and South Korea during the second quarter of 2019.
Ford Fusion Sales - Q2 2019 - United States
In the United States, Ford Fusion deliveries totaled 54,668 units in Q2 2019, an increase of about 25 percent compared to 43,802 units sold in Q2 2018.In the first six months of the year, Fusion sales increased about 11 percent to 96,351 units.
MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
FUSION | +24.81% | 54,668 | 43,802 | +10.78% | 96,351 | 86,978 |
Ford Fusion Sales - Q2 2019 - Canada
In Canada, Ford Fusion deliveries totaled 2,654 units in Q2 2019, an increase of about 181 percent compared to 943 units sold in Q2 2018.In the first six months of the year, Fusion sales totaled 5,067 units.
MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
FUSION | +181.44% | 2,654 | 943 | * | 5,067 | 0 |
Ford Fusion Sales - Q2 2019 - Mexico
In Mexico, Ford Fusion deliveries totaled 172 units in Q2 2019, a decrease of about 51 percent compared to 350 units sold in Q2 2018.In the first six months of the year, Fusion sales decreased about 44 percent to 354 units.
MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
FUSION | -50.86% | 172 | 350 | -44.43% | 354 | 637 |
Ford Mondeo Sales - Q2 2019 - South Korea
In South Korea, Ford Mondeo deliveries totaled 0 units in Q2 2019, a decrease of about 100 percent compared to 18 units sold in Q2 2018. Ford has discontinued the Mondeo in South Korea. The Fusion is sold as the Ford Mondeo in South Korea.In the first six months of the year, Mondeo sales decreased about 100 percent to 0 units.
MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
MONDEO | -100.00% | 0 | 18 | -100.00% | 0 | 182 |
Competitive Sales Comparison
Ford Fusion sales performance allow the mainstream midsize sedan to maintain its fourth place position in its segment behind the Toyota Camry, Honda Accord, and Nissan Altima, but ahead of all other segment contenders, including the Chevrolet Malibu (see Chevy Malibu sales), Kia Optima, Hyundai Sonata, Subaru Legacy, Volkswagen Passat (see VW Passat sales), Mazda6, and the now-discontinued Chrysler 200 (see Chrysler 200 sales). The Fusion, in fact, was one of just three vehicles in the segment to see sales increase.
Sales Numbers - Midsize Mainstream Sedans - Q2 2019 - United States
MODEL | Q2 19 / Q2 18 | Q2 19 | Q2 18 | Q2 19 SHARE | Q2 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
---|---|---|---|---|---|---|---|---|
TOYOTA CAMRY | +7.15% | 94,324 | 88,028 | 25% | 22% | -1.56% | 176,008 | 178,795 |
HONDA ACCORD | -15.21% | 65,024 | 76,689 | 17% | 19% | -6.40% | 129,435 | 138,290 |
NISSAN ALTIMA | -5.12% | 57,297 | 60,386 | 15% | 15% | -12.13% | 108,777 | 123,792 |
FORD FUSION | +24.81% | 54,668 | 43,802 | 15% | 11% | +10.78% | 96,351 | 86,978 |
CHEVROLET MALIBU | -26.72% | 30,974 | 42,267 | 8% | 10% | -14.72% | 65,171 | 76,417 |
KIA OPTIMA | +1.96% | 27,801 | 27,266 | 7% | 7% | +7.66% | 50,469 | 46,876 |
HYUNDAI SONATA | -15.78% | 25,612 | 30,410 | 7% | 8% | -13.10% | 47,132 | 54,235 |
SUBARU LEGACY | -15.68% | 9,207 | 10,919 | 2% | 3% | -18.63% | 17,426 | 21,415 |
MAZDA MAZDA6 | -41.67% | 6,154 | 10,550 | 2% | 3% | -27.69% | 13,075 | 18,082 |
VOLKSWAGEN PASSAT | -70.64% | 3,698 | 12,594 | 1% | 3% | -48.76% | 11,456 | 22,356 |
CHRYSLER 200 | -96.17% | 9 | 235 | 0% | 0% | -96.09% | 35 | 894 |
TOTAL | -7.04% | 374,768 | 403,146 | -6.87% | 715,335 | 768,130 |
These results enable Ford Fusion segment share to total 15 percent. By comparison, the class-leading Toyota Camry controlled 25 percent, the second place Honda Accord had 17 percent, and the third place Nissan Altima owned 15 percent.
The midsize mainstream sedan segment contracted 7 percent to 374,768 units during Q2 2019.
The Ford Authority Take
We believe that Ford Fusion sales increased in Q2 2019 as a result of Ford offering worthwhile incentives for the midsize sedan. That said, the increase in Ford Fusion sales will be short-lived, as the nameplate is phased out in North America, and many other markets. For instance, Ford has already discontinued the Fusion in South Korea.
The latest rumor has it that the Fusion and its international-market twin, the Ford Mondeo, will be replaced with a crossover-like wagon, similar to the Subaru Outback, for sale across global markets.
About The Numbers
- All percent change figures compared to Ford Fusion Q2 2018 sales, except as noted
- In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
Comments
Ford has made a huge mistake in discontinuing the Fusion. The Fusion is one of the best vehicles, especially the Sport, which Ford has ever made. If they kept it up to date, and promoted it, the car would be number 2 or 3 in its category at the least.
Love my 17 sport!
I love mine as well.
sales up-4th in their group-Ford stoping sales –makes no sense
I agree 100%! Why stop a successful product?? if Ford brings the Mondeo Wagon to the U.S. then it will sell better than the imports that still sell wagons, such as Subaru.
The Fusion should be the 4-door Mustang!
This is a joke , car sales are down because dealers do not get any except Mustangs. Our dealerships allocation is 3 cars a year. making it easy to push a customer into an unwanted suv or truck because your only cars on the lot as base models
Actually, Ford is mistaken. If there is no Ford passenger car, despite me wanting to buy American, I will be forced to buy a foreign nameplate.
I do agree that the fusion is a great car so it is a great shame that it did not get the regonice it deserves.I do hope when the new replacement turns up if the reports are right it stays more towards a sedan/station wagon( pthe pictures seem to sugest that) then a actually crossover.
The Fusion is a fine, durable and stylish vehicle. I wish we would consider keeping it in our product line.
The fusion is the best selling car in the ford line up. It’s a stupid mistake they are discontinuing a great car. They may have to reinvest in a replacement if sales hold strong in the future. Bad call ford. Shame on YOU!!
Ford has made this decision,due the low sales thatb the car still has. But they can make it better, I am sure of that, due it is very nice car, very durable, and with a sporty image. It is a shame that the market is asking for more and more SUV ´S and leaving cars in the yards of the dealers.; wh in Europe they are still selling them with a new face, new engines, almost new everything!!!! Don´t we are the natural market for this kind of cars, what also happend with the TAURUS? Instead of killing cars they should rice the qualityin all the line, because they are taking the easy way, disconttinuing cars, instead of making them better.