Ford Authority

Ford Korea Sales Decrease 29 Percent In June 2019

Ford Korea sales decreased 29 percent to 601 units in June 2019.

Ford sales on an individual model basis were as follows:

In the first six months of 2019, Ford Korea sales decreased 18 percent to 3,731 units in South Korea.

Sales Results - June 2019 - South Korea - Ford

MODELJUN 2019 / JUN 2018JUNE 2019JUNE 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
EXPLORER-27.81% 501694-12.09%3,185 3,623
KUGA-100.00% 032-100.00%0 234
MONDEO-100.00% 018-100.00%0 182
MUSTANG+2.04% 10098+27.56%523 410
TAURUS-100.00% 010-75.27%23 93
FORD TOTAL-29.46% 601852-17.86%3,731 4,542

The Ford Authority Take

Ford Korea sales again showed a decrease in June 2019, just like each of the first five months in 2019. However, the 29 percent drop in June sales is the biggest one so far this year. In fact, May was the only month of the year that the decrease in Ford Korea sale did not reach two digits.

The downward trend in Ford Korea sales is a direct result of the automaker decreasing the amount of vehicles it offers in the country. While last year, Ford offered five models in South Korea, it now only offers two – the Explorer and Mustang. The circumstance is a rather strange turn of events. Despite the negative overall result, the sales of the pony car stand out for having increased both in June and year-to-date 2019. Meanwhile, The Blue Oval is currently launching the all-new 2020 Ford Explorer, a model that should help it significantly in all markets, including Korea, once it launches there.

About The Numbers

  • All percent change figures compared to Ford Korea sales for June 2018, except if noted

Further Reading & Sales Reporting

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