Ford Korea sales decreased 29 percent to 601 units in June 2019.
Ford sales on an individual model basis were as follows:
- Ford Explorer sales decreased 28 percent to 501 units
- Ford Kuga sales totaled 0 units, as the model has been discontinued in the market
- Ford Mondeo sales totaled 0 units, as the model has been discontinued in the market
- Ford Mustang sales increased 2 percent to 100 units
- Ford Taurus sales decreased 100 percent to 0 units, as the model has been discontinued in the market
In the first six months of 2019, Ford Korea sales decreased 18 percent to 3,731 units in South Korea.
Sales Results - June 2019 - South Korea - Ford
| MODEL | JUN 2019 / JUN 2018 | JUNE 2019 | JUNE 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| EXPLORER | -27.81% | 501 | 694 | -12.09% | 3,185 | 3,623 |
| KUGA | -100.00% | 0 | 32 | -100.00% | 0 | 234 |
| MONDEO | -100.00% | 0 | 18 | -100.00% | 0 | 182 |
| MUSTANG | +2.04% | 100 | 98 | +27.56% | 523 | 410 |
| TAURUS | -100.00% | 0 | 10 | -75.27% | 23 | 93 |
| FORD TOTAL | -29.46% | 601 | 852 | -17.86% | 3,731 | 4,542 |
The Ford Authority Take
Ford Korea sales again showed a decrease in June 2019, just like each of the first five months in 2019. However, the 29 percent drop in June sales is the biggest one so far this year. In fact, May was the only month of the year that the decrease in Ford Korea sale did not reach two digits.
The downward trend in Ford Korea sales is a direct result of the automaker decreasing the amount of vehicles it offers in the country. While last year, Ford offered five models in South Korea, it now only offers two – the Explorer and Mustang. The circumstance is a rather strange turn of events. Despite the negative overall result, the sales of the pony car stand out for having increased both in June and year-to-date 2019. Meanwhile, The Blue Oval is currently launching the all-new 2020 Ford Explorer, a model that should help it significantly in all markets, including Korea, once it launches there.
About The Numbers
- All percent change figures compared to Ford Korea sales for June 2018, except if noted
Further Reading & Sales Reporting
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- Ford Motor Company Korea Q2 2019 sales results:
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