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U.S. Ford Motor Company Sales Decrease 4.1 Percent To 650,336 Units During Second Quarter 2019

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Ford Motor Company sales decreased 4.1 percent to 650,336 units during the second quarter of 2019 in the United States. Sales decreased at the Ford brand and increased at Lincoln.

“As planned, this year is a transitional one for Ford as we move from our sedan lineup to an all-new winning portfolio of trucks and SUVs,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “Ranger sales continue to accelerate and the all-new Explorer and Escape are hitting dealer showrooms now. Our truck, van and commercial business continued to be strong in the third quarter, with record van sales and continued F-Series sales leadership.”

FoMoCo Sales Notes – U.S. Q3 2019

Sale types:

  • Total Ford Motor Company sales during Q2 2019 decreased 4.1 percent to 650,336 units
    • Ford did not provide any information on retail vs. fleet deliveries, a significant and notable departure from the way it reported previously (on a monthly basis)
  • Ford says that its strategy to focus on its winning portfolio led to a strong pickup and SUV mix while expanding transaction pricing. In fact, Truck and SUVs totaled 83 percent of Q2 sales – 4 percentage points higher than year ago, resulting in a $1,500 growth in transaction prices to $36,400 per vehicle during the quarter.
  • Ford’s total pickup sales increased 7 percent in Q2 2019, accelerating at a faster rate than first-quarter growth of 5 percent. Second quarter represented the automaker’s best overall pickup truck sales performance since 2004, enabling the automaker to grow its total share of the pickup truck segment, further expanding Ford’s position as America’s truck leader.
  • Overall truck sales, including F-Series, Ranger, F-650 and F-750, increased 8 percent.
  • Van sales increased 4 percent.
  • Ford’s commercial business was up a strong 6 percent during Q2 2019. Core to this business are Ford’s class 6 and 7 (F-650/F-750) trucks. Combined, sales of both trucks were up 83 percent in Q2 and are up 53 percent during the first six months of 2019, marking their best performance since 1997.

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales decreased 4 percent to 624,396 units:

Lincoln sales decreased 6.7 percent to 25,940 units:

  • Lincoln Continental sales decreased 28.12 percent to 1,490 units
  • Lincoln MKC sales decreased 19.44 percent to 5,956 units
  • Lincoln MKT sales increased 70.68 percent to 1,246 units
  • Lincoln MKZ sales decreased 12.08 percent to 4,674 units
  • Lincoln Nautilus sales totaled 8,187 units
    • Nautilus average transaction pricing at the end of Q2 increased $3,700 over last year’s MKX, with an average transaction price totaling $44,300 per vehicle
  • Lincoln Navigator sales decreased 13.18 percent to 4,387 units
  • Lincoln SUVs set an 18-year high and are off to their best start since 2001 with sales of 39,109 through the first six months of the year. Ford expects momentum to continue with the all-new Lincoln Aviator that’s now on sale, followed later this year by the all-new 2020 Lincoln Corsair.

During the first six months of 2019, Ford Motor Company sales decreased 2.9 percent to 1,240,585 units.

Sales Results - Q2 2019 - USA - Ford

MODELQ2 2019 / Q2 2018Q2 2019Q2 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
C-MAX-99.20% 212,612-99.30%38 5,401
E-SERIES-0.45% 11,56011,612-12.37%22,351 25,505
ECOSPORT+22.80% 21,50717,514+45.64%34,386 23,610
EDGE-5.88% 33,31435,394-5.60%64,234 68,048
ESCAPE-6.31% 72,39877,277-7.97%133,100 144,627
EXPEDITION+50.48% 21,79614,484+55.97%43,569 27,934
EXPLORER-37.58% 35,37456,674-19.97%88,680 110,805
F-SERIES-1.33% 233,787236,947-0.61%448,398 451,138
FIESTA+69.76% 22,17313,061+50.31%38,116 25,359
FLEX+36.76% 7,2065,269+25.82%12,763 10,144
FOCUS-94.68% 2,13140,055-83.38%12,480 75,101
FUSION+24.81% 54,66843,802+10.78%96,351 86,978
GT+88.89% 5127+101.49%135 67
HEAVY TRUCKS+83.01% 5,8383,190+52.77%9,131 5,977
MUSTANG-7.05% 21,62523,264-9.16%38,542 42,428
POLICE INTERCEPTOR SEDAN-54.22% 9722,123-28.10%2,871 3,993
POLICE INTERCEPTOR UTILITY-50.94% 4,5279,228-26.58%13,143 17,901
RANGER* 20,880**30,301 0
TAURUS-69.72% 2,3907,893-47.74%8,121 15,540
TRANSIT+0.50% 41,26541,061+2.37%73,107 71,412
TRANSIT CONNECT+23.79% 10,9138,816+28.47%19,853 15,454
FORD TOTAL-3.98% 624,396650,303-3.08%1,189,670 1,227,422

Sales Results - Q2 2019 - USA - Lincoln

MODELQ2 2019 / Q2 2018Q2 2019Q2 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
CONTINENTAL-28.12% 1,4902,073-36.47%2,845 4,478
MKC-19.44% 5,9567,393-4.44%11,743 12,289
MKT+70.68% 1,246730+100.32%2,488 1,242
MKZ-12.08% 4,6745,316-7.38%8,961 9,675
NAUTILUS* 8,187**16,022 0
NAVIGATOR-13.18% 4,3875,053-2.84%8,856 9,115
LINCOLN TOTAL-6.71% 25,94027,807+1.29%50,915 50,269

Sales Results - Q2 2019 - USA - FMC Totals

BRANDQ2 2019 / Q2 2018Q2 2019Q2 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
FORD TOTAL-3.98% 624,396650,303-3.08%1,189,670 1,227,422
LINCOLN TOTAL-6.71% 25,94027,807+1.29%50,915 50,269
FMC USA TOTAL-4.10% 650,336678,110-2.90%1,240,585 1,277,691

About The Numbers

  • All percent change figures compared to Ford Motor Company Q2 2018 sales, except if noted
  • There were 77 selling days in Q2 2019 and 77 selling days in Q2 2018

Further Reading & Sales Reporting

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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