Ford Motor Company sales decreased 4.1 percent to 650,336 units during the second quarter of 2019 in the United States. Sales decreased at the Ford brand and increased at Lincoln.
“As planned, this year is a transitional one for Ford as we move from our sedan lineup to an all-new winning portfolio of trucks and SUVs,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “Ranger sales continue to accelerate and the all-new Explorer and Escape are hitting dealer showrooms now. Our truck, van and commercial business continued to be strong in the third quarter, with record van sales and continued F-Series sales leadership.”
FoMoCo Sales Notes – U.S. Q3 2019
Sale types:
- Total Ford Motor Company sales during Q2 2019 decreased 4.1 percent to 650,336 units
- Ford did not provide any information on retail vs. fleet deliveries, a significant and notable departure from the way it reported previously (on a monthly basis)
- Ford says that its strategy to focus on its winning portfolio led to a strong pickup and SUV mix while expanding transaction pricing. In fact, Truck and SUVs totaled 83 percent of Q2 sales – 4 percentage points higher than year ago, resulting in a $1,500 growth in transaction prices to $36,400 per vehicle during the quarter.
- Ford’s total pickup sales increased 7 percent in Q2 2019, accelerating at a faster rate than first-quarter growth of 5 percent. Second quarter represented the automaker’s best overall pickup truck sales performance since 2004, enabling the automaker to grow its total share of the pickup truck segment, further expanding Ford’s position as America’s truck leader.
- Overall truck sales, including F-Series, Ranger, F-650 and F-750, increased 8 percent.
- Van sales increased 4 percent.
- Ford’s commercial business was up a strong 6 percent during Q2 2019. Core to this business are Ford’s class 6 and 7 (F-650/F-750) trucks. Combined, sales of both trucks were up 83 percent in Q2 and are up 53 percent during the first six months of 2019, marking their best performance since 1997.
Inventory & SAAR:
- Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting
Brand & Model Sales
Ford sales decreased 4 percent to 624,396 units:
- Ford C-Max sales decreased 99.2 percent to 21 units
- Ford E-Series sales decreased 0.45 percent to 11,560 units
- Ford EcoSport sales increased 22.8 percent to 21,507 units
- Ford Edge sales decreased 5.88 percent to 33,314 units
- Ford Escape sales decreased 6.31 percent to 72,398 units
- Ford Expedition sales increased 50.48 percent to 21,796 units
- The full-size SUV continues to expand both sales and share in every region of the country
- In July, additional capacity comes online at the Ford Kentucky truck plant to support strong Expedition demand
- Ford Explorer sales decreased 37.58 percent to 35,374 units
- The all-new, 2020 Ford Explorer went on sale at the end of Q2
- The plant changeover was responsible for lower Ford SUV sales in the second quarter
- Ford F-Series sales decreased 1.33 percent to 233,787 units
- F-Series transaction pricing was solid at $47,500 per truck, $1,200 higher than a year ago and $2,500 above the segment average
- Ford Fiesta sales increased 69.76 percent to 22,173 units
- Ford Flex sales increased 36.76 percent to 7,206 units
- Ford Focus sales decreased 94.68 percent to 2,131 units
- Ford Fusion sales increased 24.81 percent to 54,668 units
- Ford GT sales increased 88.89 percent to 51 units
- Ford Heavy Trucks sales increased 83.01 percent to 5,838 units
- Ford Mustang sales decreased 7.05 percent to 21,625 units
- Retail sales of special performance series Mustangs – the GT350 and Bullitt – increased 39 percent in Q2 2019. This led to an overall retail share gain for Mustang this year, increasing Mustang transaction pricing by $1,200 over the year-ago quarter to $36,300 per car.
- Ford Police Interceptor Sedan sales decreased 54.22 percent to 972 units
- Ford Police Interceptor Utility sales decreased 50.94 percent to 4,527 units
- Ford Ranger sales totaled 20,880 units, doubling first quarter 2019 results
- Ranger retail sales have grown every month since January
- Ford Taurus sales decreased 69.72 percent to 2,390 units
- Ford Transit sales increased 0.5 percent to 41,265 units
- Ford Transit Connect sales increased 23.79 percent to 10,913 units
Lincoln sales decreased 6.7 percent to 25,940 units:
- Lincoln Continental sales decreased 28.12 percent to 1,490 units
- Lincoln MKC sales decreased 19.44 percent to 5,956 units
- Lincoln MKT sales increased 70.68 percent to 1,246 units
- Lincoln MKZ sales decreased 12.08 percent to 4,674 units
- Lincoln Nautilus sales totaled 8,187 units
- Nautilus average transaction pricing at the end of Q2 increased $3,700 over last year’s MKX, with an average transaction price totaling $44,300 per vehicle
- Lincoln Navigator sales decreased 13.18 percent to 4,387 units
- Lincoln SUVs set an 18-year high and are off to their best start since 2001 with sales of 39,109 through the first six months of the year. Ford expects momentum to continue with the all-new Lincoln Aviator that’s now on sale, followed later this year by the all-new 2020 Lincoln Corsair.
During the first six months of 2019, Ford Motor Company sales decreased 2.9 percent to 1,240,585 units.
Sales Results - Q2 2019 - USA - Ford
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| C-MAX | -99.20% | 21 | 2,612 | -99.30% | 38 | 5,401 |
| E-SERIES | -0.45% | 11,560 | 11,612 | -12.37% | 22,351 | 25,505 |
| ECOSPORT | +22.80% | 21,507 | 17,514 | +45.64% | 34,386 | 23,610 |
| EDGE | -5.88% | 33,314 | 35,394 | -5.60% | 64,234 | 68,048 |
| ESCAPE | -6.31% | 72,398 | 77,277 | -7.97% | 133,100 | 144,627 |
| EXPEDITION | +50.48% | 21,796 | 14,484 | +55.97% | 43,569 | 27,934 |
| EXPLORER | -37.58% | 35,374 | 56,674 | -19.97% | 88,680 | 110,805 |
| F-SERIES | -1.33% | 233,787 | 236,947 | -0.61% | 448,398 | 451,138 |
| FIESTA | +69.76% | 22,173 | 13,061 | +50.31% | 38,116 | 25,359 |
| FLEX | +36.76% | 7,206 | 5,269 | +25.82% | 12,763 | 10,144 |
| FOCUS | -94.68% | 2,131 | 40,055 | -83.38% | 12,480 | 75,101 |
| FUSION | +24.81% | 54,668 | 43,802 | +10.78% | 96,351 | 86,978 |
| GT | +88.89% | 51 | 27 | +101.49% | 135 | 67 |
| HEAVY TRUCKS | +83.01% | 5,838 | 3,190 | +52.77% | 9,131 | 5,977 |
| MUSTANG | -7.05% | 21,625 | 23,264 | -9.16% | 38,542 | 42,428 |
| POLICE INTERCEPTOR SEDAN | -54.22% | 972 | 2,123 | -28.10% | 2,871 | 3,993 |
| POLICE INTERCEPTOR UTILITY | -50.94% | 4,527 | 9,228 | -26.58% | 13,143 | 17,901 |
| RANGER | * | 20,880 | * | * | 30,301 | 0 |
| TAURUS | -69.72% | 2,390 | 7,893 | -47.74% | 8,121 | 15,540 |
| TRANSIT | +0.50% | 41,265 | 41,061 | +2.37% | 73,107 | 71,412 |
| TRANSIT CONNECT | +23.79% | 10,913 | 8,816 | +28.47% | 19,853 | 15,454 |
| FORD TOTAL | -3.98% | 624,396 | 650,303 | -3.08% | 1,189,670 | 1,227,422 |
Sales Results - Q2 2019 - USA - Lincoln
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CONTINENTAL | -28.12% | 1,490 | 2,073 | -36.47% | 2,845 | 4,478 |
| MKC | -19.44% | 5,956 | 7,393 | -4.44% | 11,743 | 12,289 |
| MKT | +70.68% | 1,246 | 730 | +100.32% | 2,488 | 1,242 |
| MKZ | -12.08% | 4,674 | 5,316 | -7.38% | 8,961 | 9,675 |
| NAUTILUS | * | 8,187 | * | * | 16,022 | 0 |
| NAVIGATOR | -13.18% | 4,387 | 5,053 | -2.84% | 8,856 | 9,115 |
| LINCOLN TOTAL | -6.71% | 25,940 | 27,807 | +1.29% | 50,915 | 50,269 |
Sales Results - Q2 2019 - USA - FMC Totals
| BRAND | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| FORD TOTAL | -3.98% | 624,396 | 650,303 | -3.08% | 1,189,670 | 1,227,422 |
| LINCOLN TOTAL | -6.71% | 25,940 | 27,807 | +1.29% | 50,915 | 50,269 |
| FMC USA TOTAL | -4.10% | 650,336 | 678,110 | -2.90% | 1,240,585 | 1,277,691 |
About The Numbers
- All percent change figures compared to Ford Motor Company Q2 2018 sales, except if noted
- There were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q2 2019 sales:
- U.S. Ford Motor Company Q2 2019 sales results:
- U.S. Ford Q2 2019 sales results (Ford brand)
- U.S. Lincoln Q2 2019 sales results
- Ford Motor Company Brazil Q2 2019 sales results:
- Ford Brazil April 2019 sales results (Ford brand)
- Ford Brazil May 2019 sales results (Ford brand)
- Ford Brazil June 2019 sales results (Ford brand)
- Ford Motor Company Korea Q2 2019 sales results:
- Ford Korea June 2019 sales results
- Lincoln Korea June 2019 sales results
- Ford Motor Company Mexico Q2 2019 sales results:
- Ford Motor Company Mexico June 2019 sales results:
- Ford Mexico June 2019 sales results
- Lincoln Mexico June 2019 sales results
- Ford Motor Company Mexico June 2019 sales results:
- U.S. Ford Motor Company Q2 2019 sales results:
Comments
And you still want to dump the Fusion ?