Ford Mustang Sales Decrease 7 Percent To 21,625 Units In Q2 2019

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Ford Mustang sales decreased in the United States, Mexico, Brazil, and South Korea during the second quarter of 2019.

Ford Mustang Sales - Q2 2019 - United States

In the United States, Ford Mustang deliveries totaled 21,625 units in Q2 2019, a decrease of about 7 percent compared to 23,264 units sold in Q2 2018.

In the first six months of the year, Mustang sales decreased about 9 percent to 38,542 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MUSTANG -7.05% 21,625 23,264 -9.16% 38,542 42,428

Ford Mustang Sales - Q2 2019 - Mexico

In Mexico, Ford Mustang deliveries totaled 476 units in Q2 2019, a decrease of about 24 percent compared to 629 units sold in Q2 2018.

In the first six months of the year, Mustang sales decreased about 35 percent to 671 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MUSTANG -24.32% 476 629 -35.29% 671 1,037

Ford Mustang Sales - Q2 2019 - South Korea

In South Korea, Ford Mustang deliveries totaled 272 units in Q2 2019, a decrease of about 30 percent compared to 391 units sold in Q2 2018.

In the first six months of the year, Mustang sales increased about 28 percent to 523 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MUSTANG -30.43% 272 391 +27.56% 523 410

Ford Mustang Sales - Q2 2019 - Brazil

In Brazil, Ford Mustang deliveries totaled 116 units in Q2 2019, a decrease of about 74 percent compared to 454 units sold in Q2 2018.

In the first six months of the year, Mustang sales decreased about 66 percent to 213 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
MUSTANG -74.45% 116 454 -66.03% 213 627

Competitive Sales Comparison

Despite the 7 percent decrease in U.S. Ford Mustang sales during the second quarter, the nameplate was able to maintain its title as the best-selling model in its segment. By comparison, Dodge Challenger sales decreased about 23 percent to 15,237 units, while Chevy Camaro sales decreased 8.5 percent to 12,433 units. It’s worth noting that the Mustang exhibited the smallest decrease in sales volume during the quarter.

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From a market share standpoint, the Mustang enjoyed a segment-leading 39 percent share, followed by the Challenger at 28 percent and Camaro at 23 percent. All other contenders saw 4 percent share, or less.

Sales Numbers - Mainstream Two-Door Sports Cars - Q2 2019 - USA

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 Q2 19 SHARE Q2 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
FORD MUSTANG -7.05% 21,625 23,264 39% 37% -9.16% 38,542 42,428
DODGE CHALLENGER -22.73% 15,237 19,719 28% 31% -23.28% 28,668 37,367
CHEVROLET CAMARO -8.50% 12,433 13,588 23% 21% -3.40% 24,516 25,380
MAZDA MX-5 MIATA -12.51% 2,384 2,725 4% 4% -16.56% 3,914 4,691
SUBARU BRZ -33.97% 721 1,092 1% 2% -22.85% 1,540 1,996
TOYOTA 86 -22.78% 854 1,106 2% 2% -27.40% 1,661 2,288
NISSAN 370Z -37.37% 605 966 1% 2% -35.76% 1,252 1,949
FIAT 124 SPIDER -12.73% 1,015 1,163 2% 2% -19.32% 1,528 1,894
TOTAL -13.75% 54,874 63,623 -13.88% 101,621 117,993

The second quarter remained a tight race between the Mustang, Challenger, and Camaro. Chevy ran a 15 percent discount throughout the first half of the year to clear remaining inventory of 2018 model year Camaros. Ford, on the other hand, is not offering nearly as big of a discount on the Mustang, though it did offer a $2,000 discount in May, as well as a $1,000 rebate in combination with 0 percent APR on its pony in June.

The mainstream, two-door sports car segment contracted almost 14 percent to 54,874 units in Q2 2019.

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The Ford Authority Take

Though Ford Mustang sales decreased during Q2 2019, the Mustang fared better than the segment average, while remaining the segment’s best-selling vehicle. It’s also worth reiterating that Mustang sales fell at a slower pace compared to the Dodge Challenger and Chevy Camaro.

It’s difficult to pinpoint exactly the reasons for the ongoing decline in Mustang sales, but they could be related to one or any combination of the following factors:

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  • A negative market reception to the Ford Mustang’s mid-cycle facelift
  • Increased sales of competing vehicles to daily rental fleets, while Ford reduces Mustang sales to such constituents
  • Higher incentives of the Dodge Challenger and Chevrolet Camaro
  • Holdouts waiting for the launch of the new 2020 Mustang Shelby GT500

About The Numbers

  • All percent change figures compared to Mustang Q2 2018 sales, except as noted
  • In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018

More Information & Sales Reporting

Ford Mustang Photos
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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