You may think Ford developed the F-Series Super Duty Tremor to serve as a direct rival to the Ram Power Wagon, and while we’re sure that’s at least partially true, there’s another good reason why the automaker gave the off-road appearance package the green light.
Speaking at last week’s Super Duty Tremor package reveal event in Metro Detroit, Super Duty marketing manager Brian Rathsburg said they wanted to capitalize on owners’ tastes for aftermarket parts – namely off-road wheels and tires.
“About 70 percent of our customers, accessories their trucks, some of them spending thousands of dollars to do so,” Rathsburg explained to Ford Authority.
“Specifically for F-250 and F-350 customers, almost 15 percent of them within 6 months of purchase, take the factory wheels and tires off the truck, put them in the garage, and go buy beefier, more rugged, more capable off-road wheels and tires. And from there, the sky is the limit: some of them put lift kits on, or suspension upgrades.”
This is really a no-brainer of a business decision. Not only is Ford giving the customer what they want, they are converting the aftermarket business into their own. This is a win-win for Ford and the customer, as well. An OEM will almost always produce a better product than the aftermarket and making more significant upgrades can void your warranty.
The Super Duty Tremor package, available for both the F-250 and F-350, comes with 35-inch Goodyear Wrangler Duratec tires, 18-inch black wheels, a two-inch lift, progressive rate springs, a beefier rear stabilizer bar, a locking rear differential, Dana front limited slip differential and underbody skid plates.
The Super Duty Tremor package will be available when the 2020 Super Duty goes on sale later this year.
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Comments
And the percentage that will be pavement princesses? 99.3
Just what potential new Ford Super Duty buyers want!!!