Lincoln is expecting very big things from the 2020 Lincoln Aviator. The three-row SUV was recently announced to have nearly 500 horsepower in hybrid Grand Touring trim. While offering plenty of power, the 2020 Lincoln Aviator also has one of the most attractive interiors in its class and a fantastic exterior design to boot. Lincoln and Cadillac have been rivals for years, but Lincoln isn’t thinking about Cadillac with the Aviator.
The 2020 Lincoln Aviator is aiming directly at the best luxury SUVs that Europe has to offer. Lincoln is targeting similarly sized SUVs from BMW, Audi, and Mercedes and is welcoming the fight. North American Lincoln Luxury Product Line Chief, John Jraiche, talks about BMW targets, he is looking past the more similarly sized BMW X5 and moving right to the upscale BMW X7 for comparison.
Jraiche compared the 2020 Aviator to the X7 in size, noting the similarities. The BMW X7 is only 88 mm longer overall than the Aviator, but he notes that the Aviator has more space inside than the X7 thanks to clever packaging. The 2020 Aviator is also packed with luxury features like advanced adaptive suspension, 30-way adjustable seats, and a 28-speaker Revel audio system.
Jraiche talked a bit about that audio system noting that it would cost nearly $100,000 to replicate the Revel audio system in your home, but the Aviator gives it for free. The seats in the Aviator were designed with help of furniture company Herman Miller. Lincoln is completely looking over Cadillac, and many Caddy fans are waiting to see if Cadillac launches something comparable.