Ford Authority

Ford Brazil Sales Decrease 10 Percent In July 2019

Ford Brazil sales decreased 10 percent to 18,498 units in July 2019 compared to July 2018 results.

Individual model sales performance was as follows:

During the first seven months of the 2019 calendar year, Ford Brazil sales decreased 3 percent to 103,613 units.

Sales Results - July 2019 - Brazil - Ford

MODELJUL 2019 / JUL 2018JULY 2019JULY 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ECOSPORT-18.57% 2,5303,107-5.93%17,963 19,095
FIESTA-83.41% 2921,760-76.61%2,778 11,875
FOCUS-82.52% 107612-67.00%1,521 4,609
FUSION-90.52% 40422-71.95%720 2,567
KA+8.25% 13,64812,608+12.05%87,180 77,806
MUSTANG-57.97% 2969-65.23%242 696
RANGER-3.43% 1,8301,895+10.97%11,570 10,426
FORD TOTAL-9.77% 18,49820,502-4.04%122,111 127,256

The Ford Authority Take

Ford Brazil sales decreased again in July compared to the same month of 2018, with nearly all models seeing decreases in sales volume. Only the small Ford Ka – the brand’s best-selling vehicle in South America – increased its sales performance during the month, with an increase of 8 percent between its two available body styles – hatchback and sedan.

The primary reason for the decline decline of Ford Brazil sales is a smaller model lineup compared to 2018, with the Ford lineup shrinking from seven to five vehicles in the South American country. The reduction is due to the fact that the Fiesta and Focus were discontinued at the end of the commercial cycle of their respective generations.

About The Numbers

  • All percent change figures compared to Ford Brazil July 2018 sales, except if noted

Further Reading & Sales Reporting

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