Ford Brazil sales decreased 10 percent to 18,498 units in July 2019 compared to July 2018 results.
Individual model sales performance was as follows:
- Ford EcoSport sales decreased 18.57 percent to 2,530 units
- Ford Fiesta sales decreased 83.41 percent to 292 units
- The vehicle has been discontinued
- Ford Focus sales decreased 82.52 percent to 107 units
- The vehicle has been discontinued
- Ford Fusion sales decreased 90.52 percent to 40 units
- Ford Ka sales increased 8.25 percent to 13,648 units
- Ford Mustang sales decreased 57.97 percent to 29 units
- Ford Ranger sales decreased 3.43 percent to 1,830 units
During the first seven months of the 2019 calendar year, Ford Brazil sales decreased 3 percent to 103,613 units.
Sales Results - July 2019 - Brazil - Ford
MODEL | JUL 2019 / JUL 2018 | JULY 2019 | JULY 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
ECOSPORT | -18.57% | 2,530 | 3,107 | -5.93% | 17,963 | 19,095 |
FIESTA | -83.41% | 292 | 1,760 | -76.61% | 2,778 | 11,875 |
FOCUS | -82.52% | 107 | 612 | -67.00% | 1,521 | 4,609 |
FUSION | -90.52% | 40 | 422 | -71.95% | 720 | 2,567 |
KA | +8.25% | 13,648 | 12,608 | +12.05% | 87,180 | 77,806 |
MUSTANG | -57.97% | 29 | 69 | -65.23% | 242 | 696 |
RANGER | -3.43% | 1,830 | 1,895 | +10.97% | 11,570 | 10,426 |
FORD TOTAL | -9.77% | 18,498 | 20,502 | -4.04% | 122,111 | 127,256 |
The Ford Authority Take
Ford Brazil sales decreased again in July compared to the same month of 2018, with nearly all models seeing decreases in sales volume. Only the small Ford Ka – the brand’s best-selling vehicle in South America – increased its sales performance during the month, with an increase of 8 percent between its two available body styles – hatchback and sedan.
The primary reason for the decline decline of Ford Brazil sales is a smaller model lineup compared to 2018, with the Ford lineup shrinking from seven to five vehicles in the South American country. The reduction is due to the fact that the Fiesta and Focus were discontinued at the end of the commercial cycle of their respective generations.
About The Numbers
- All percent change figures compared to Ford Brazil July 2018 sales, except if noted
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