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Ford CEO Warns Tesla That Ford Is A Disruptor

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A battle is brewing between Ford and Tesla in a race to see who gets to market first with an electric pickup. Tesla CEO Elon Musk has claimed that Tesla will beat Ford to market with an electric pickup, Ford seems unphased by the challenge as it has the most popular vehicle in the U.S. with the Ford F-150. If truck buyers are going to move to an electric truck, odds are it will be Ford branded rather than Tesla.

Tesla is seen as a disruptor in the automotive industry, but Ford CEO Jim Hackett has said that while he respects Musk as a competitor, Tesla is messing with the ultimate disruptor in Ford. The company namesake certainly disrupted the world when he launched the Ford brand and then phased in the assembly line along with much higher wages for his workers than was common in the day.

Hackett said that Musk is competing with the “ultimate disruptor in Henry Ford.” Before Henry Ford built his industrial model with the assembly line, Hackett said it took 12 hours to build a single car. After Henry Ford rolled out his disrupting factory, Ford was rolling out a car every 52 minutes. Today Ford builds an F-150 every 53 seconds. Tesla will not be able to compete with the economies of scale that Ford has in the automotive industry or with its dealer and service footprint.

The Ford CEO made his comments in response to Musk saying the Ford likely would not make it through the next recession. Ford’s River Rogue factory opened in 1917 and revolutionized the automotive world so much that Henri Citroën, Louis Renault and Kiichiro Toyoda, the founder of Toyota all visited the factory to see how Ford operated. The Ford CEO says that the Blue Oval has a distinct advantage over Tesla when it comes to manufacturing.

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Source: Autobody News

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Shane is a car guy with a fondness for Mustangs and off-roading.

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Comments

  1. Ford Fan

    The electric F-150 will be on the market at least one year before Tesls’s truck, and sell better because it will share the regular F-150 parts and cost much less.

    Reply
    1. A ttal

      Let’s hope they also find enough batteries to produce it in volume. Tesla currently makes more batteries than all the other car manufacturers combined. If ford does not take battery manufacturing seriously that will be what slows them down. Let’s hope that doesn’t happen.

      Reply
  2. Vadim

    lol musk just getting everyone excited amd mad . musk started this whole EV competition in the 21st century. He WANTS competition.
    EV technology has been around over 100 years now I’m sure theres been research done in the backrooms, were only getting 30 year old technology today.

    Reply
  3. Jodean Duquette

    I find this laughable at best on Ford’s part. How you as a company say anything at all about a competitor is absurd. My opinion of Ford is nothing but anger and disgust. On April 30th my Ranger was taken to a body shop to repair minor damage after hitting a deer. I hit on the passenger side but the drivers airbag deployed. Although the body damage was completed on May 13th I was informed I could not have my truck as no one had an airbag. Seems the passenger side airbags were on recall; however, the drivers side airbags ending with the letters AA were obsolete and the replacement part ending in AB was experiencing “technical difficulties”. To this day, August 11th, I still cannot have my truck because there is still no airbag. I have contacted Ford numerous times and have gotten absolutely no assistance. I actually had to buy another vehicle because of this so I now have two truck payments, two registrations, and two insurance payments which I can’t afford. I will never own another Ford again!!!!!

    Reply

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