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Ford Discount Lowers F-150 Pickup Price Up To $6,500 In August 2019

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Competition continues to be red-hot in the highly lucrative full-size pickup truck space, as rival automakers continue their best-laid attempts to dethrone Ford and its best-selling F-Series pickup truck. Case in point: GM is nearing the launch of its all-new Chevy Silverado and all-new GMC Sierra for the 2019 model year, while FCA has completed the rollout of its all-new Ram 1500 pickup. Both FCA and GM are offering lucrative incentives on their bread-and-butter pickups, especially FCA – which is discounting all Ram Pickup models across the board.

Meanwhile, Ford F-Series sales decreased just a smidge over 1 percent to 233,787 units in the second quarter of 2019. And now, in what could be a move to maintain its position as the undisputed leader in the full-size pickup truck segment in the face of ever-increasing competition, a new Ford discount reduces the price of select 2019 F-150 models by as much as $6,500 in August 2019.


Nationwide Ford discounts on the 2019 F-150 for August 2019 are as follows:

  • 2019 F-150 XLT (w/ 302A Package): $5,750 cash back + $750 Ford Credit bonus cash = $6,500
    • Residency restrictions apply.
    • This Ford discount will run thru September 3rd, 2019.
  • 2019 F-150 XLT: $750 retail bonus customer cash + $750 bonus customer cash + $3,250 F-Series retail customer cash = $4,750 total discount.
  • 2019 F-150 XL: $750 retail bonus customer cash + $750 bonus customer cash + $2,000 F-Series retail customer cash = $3,500 total discount.
  • 2019 F-150 Lariat, Platinum, Limited: $750 retail bonus customer cash + $2,000 F-Series retail customer cash = $2,750 total discount.
  • 2019 F-150 King Ranch: $750 retail bonus customer cash + $1,250 F-Series retail customer cash = $2,000 total discount.

It’s worth noting that most of the aforementioned incentives run thru September 3rd, 2019, while a few expire on September 30th. Additionally, none of the above incentives apply to the F-150 Raptor.

For reference, here are the applicable 2019 Ford F-150 trim levels and their corresponding starting MSRPs, including the $1,595 destination charge:

  • XL – $29,750
  • XLT – $35,755
  • Lariat – $43,295
  • King Ranch – $53,985
  • Platinum – $56,515
  • Limited – $68,730
  • Raptor – $52,855 (not applicable to the aforementioned discounts)


  • Must take delivery from an authorized Ford dealer’s stock by September 30th, 2019, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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