Ford Authority

Ford Discount Cuts Escape Price By 20 Percent In August 2019


Ford Escape sales decreased 6 percent to 72,398 units in the second quarter of 2019, not great results given the ongoing changes in consumer purchase dynamics where car buyers strongly favor utility vehicles like the Escape over traditional vehicle types, like sedans. However, declining Escape sales also make sense given that the current-generation Escape has reached the end of its lifecycle, and the all-new, 2020 Escape is just around the corner.

So, in what is clearly an effort to incentivize shoppers to buy the current model rather than wait for the next-gen vehicle to launch, a Ford discount reduces the price of the 2019 Escape by 20 percent in August 2019, which is more than the $3,750 discount in July.


The nationwide Ford discount offers on the 2019 Escape for August 2019 are as follows:

  • Retail offer: 20 percent off any Escape model
    • Vehicle must have arrived at Ford dealer 61 days prior to date of sale.
    • This Ford discount will run thru September 3rd, 2019.
  • Cash offer: $175 summer sales event bonus cash + $1,000 retail bonus customer cash + $2,750 retail customer cash = $3,925 total discount; may require financing with Ford Credit Financing
    • The $175 incentive will run thru September 3rd, 2019, but the rest of the discount will be available thru September 30th, 2019.

For reference, here are the applicable 2019 Escape trim levels and their corresponding starting MSRPs, including destination charge:

  • S – $25,200
  • SE – $27,595
  • SEL – $29,420
  • Titanium – $33,595

The 20 percent Ford discount as it applies to an Escape SE FWD model equipped with the 200A package and 1.5-liter EcoBoost engine reduces the price of said model by $5,522 to $22,073. Meanwhile, $3,925 Ford discount reduces the starting price of a 2019 Ford Escape SEL to $25,495, making it almost as affordable as a regularly-priced, base S model.


  • Must take delivery from an authorized Ford dealer’s stock by September 30th, 2019; unless otherwise stated.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.


Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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