Ford Edge sales decreased 6 percent to 33,314 units during the second quarter of 2019, a rather disappointing turn of events given the ongoing shift in automotive buying dynamics wherein consumers prefer crossovers over sedans. As The Blue Oval looks to reverse this downward trend, a new discount reduces the 2019 Ford Edge price by over $5,500 in August 2019. It’s worth noting that this incentive is not as enticing as the Ford Edge discount offered in July.
Incentives
The nationwide Ford discount offers for the 2019 Edge for August 2019 are as follows:
- Featured financing offer: $4,050 bonus cash + 0 percent APR (interest-free) financing for 60 months when borrowing from FordCredit Financing
- This offer will run thru September 30th
- 2019 Edge SE & ST: $1,050 Summer Sales retail bonus customer cash + $1,500 retail customer cash + $2,500 retail bonus customer cash = $5,050 total discount
- The Summer Sales bonus cash and retail bonus customer cash offers are only available until September 3rd. The rest of the offer is valid thru September 30th.
- 2019 Edge SEL & Titanium:$1,050 Summer Sales retail bonus customer cash + $1,500 retail customer cash + $2,500 retail bonus customer cash + $500 bonus cash = $5,550 total discount
- The Summer Sales bonus cash and retail bonus customer cash offers are only available until September 3rd. The rest of the offer is valid thru September 30th.
For reference, here are the applicable 2019 Edge trim levels and their corresponding starting MSRPs, including the destination charge of $1,095:
- SE – $31,000
- SEL – $34,395
- Titanium – $39,850
- ST – $43,450
As such, the $5,050 Ford discount reduces the starting price of the SE and ST to $25,950 and $37,950, respectively. The $5,550 Ford discount lowers the starting price of the SEL and Titanium to $28,845 and $34,300, respectively.
Disclaimers
- Must take delivery from an authorized Ford dealer’s stock by September 3rd, 2019, unless specified otherwise.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Residency restrictions apply.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.
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