Ford Fiesta sales increased in the United States and Canada, and decreased in Mexico and Brazil during the second quarter of 2019.
Ford Fiesta Sales - Q2 2019 - United States
In the United States, Ford Fiesta deliveries totaled 22,173 units in Q2 2019, an increase of about 70 percent compared to 13,061 units sold in Q2 2018.In the first six months of the year, Fiesta sales increased about 50 percent to 38,116 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| FIESTA | +69.76% | 22,173 | 13,061 | +50.31% | 38,116 | 25,359 |
Ford Fiesta Sales - Q2 2019 - Canada
In Canada, Ford Fiesta deliveries totaled 872 units in Q2 2019, an increase of about 518 percent compared to 141 units sold in Q2 2018.In the first six months of the year, Fiesta sales totaled 1,202 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| FIESTA | +518.44% | 872 | 141 | * | 1,202 | 0 |
Ford Fiesta Sales - Q2 2019 - Mexico
In Mexico, Ford Fiesta deliveries totaled 554 units in Q2 2019, a decrease of about 55 percent compared to 1,229 units sold in Q2 2018.In the first six months of the year, Fiesta sales decreased about 61 percent to 1,167 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| FIESTA | -54.92% | 554 | 1,229 | -60.67% | 1,167 | 2,967 |
Ford Fiesta Sales - Q2 2019 - Brazil
In Brazil, Ford Fiesta deliveries totaled 842 units in Q2 2019, a decrease of about 84 percent compared to 5,259 units sold in Q2 2018.In the first six months of the year, Fiesta sales decreased about 75 percent to 2,488 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| FIESTA | -83.99% | 842 | 5,259 | -75.40% | 2,488 | 10,115 |
2017 Ford Fiestas
Competitive Sales Comparison
Ford Fiesta sales performance puts the subcompact Fiesta in second place (out of eight) in terms of overall sales volume in its segment during Q2 2019. Additionally, Fiesta sales greatly outpaced the segment, which grew about 11 percent compared to the Fiesta’s whopping 70 percent growth.
The results give the Fiesta a 24 percent segment share versus the 26 percent share occupied by the Nissan Versa, which outsold the Fiesta by less than 2,000 units.
Sales Numbers - Subcompact Mainstream Cars - Q2 2019 - United States
| MODEL | Q2 19 / Q2 18 | Q2 19 | Q2 18 | Q2 19 SHARE | Q2 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| NISSAN VERSA | +16.68% | 23,708 | 20,319 | 26% | 25% | +6.60% | 48,700 | 45,684 |
| FORD FIESTA | +69.76% | 22,173 | 13,061 | 24% | 16% | +50.31% | 38,116 | 25,359 |
| HONDA FIT | -21.82% | 10,768 | 13,773 | 12% | 17% | -31.55% | 17,156 | 25,064 |
| TOYOTA YARIS | +1.24% | 8,763 | 8,656 | 10% | 11% | +0.25% | 16,657 | 16,616 |
| HYUNDAI ACCENT | +9.69% | 8,125 | 7,407 | 9% | 9% | +0.55% | 14,906 | 14,825 |
| MITSUBISHI MIRAGE | -12.99% | 6,659 | 7,653 | 7% | 9% | -2.15% | 12,901 | 13,185 |
| KIA RIO | +9.20% | 6,602 | 6,046 | 7% | 7% | +12.42% | 12,446 | 11,071 |
| CHEVROLET SONIC | -12.18% | 4,024 | 4,582 | 4% | 6% | -19.70% | 8,484 | 10,565 |
| TOTAL | +11.44% | 90,822 | 81,497 | +4.31% | 169,366 | 162,369 |
The mainstream subcompact car segment expanded over 11 percent to 90,822 units in Q2 2019.
The Ford Authority Take
The growth in Ford Fiesta sales is a bit unexpected considering that the Fiesta has been discontinued for the U.S. market. In fact, the spike comes at a time when consumers are flocking to crossovers and SUVs at the expense of sedans and hatchbacks.
We attribute the rise in Ford Fiesta sales volume to strong sales to fleet customers. In addition, Ford is also offering deep discounts on the Fiesta, with The Blue Oval currently cutting prices by as much as 20 percent as part of the ‘Hurry Up & Save’ summer sales event.
About The Numbers
- All percent change figures compared to Ford Fiesta Q2 2018 sales, except as noted
- In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
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