Ford Fiesta Sales Increase 70 Percent To 22,173 Units In Q2 2019

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Ford Fiesta sales increased in the United States and Canada, and decreased in Mexico and Brazil during the second quarter of 2019.

Ford Fiesta Sales - Q2 2019 - United States

In the United States, Ford Fiesta deliveries totaled 22,173 units in Q2 2019, an increase of about 70 percent compared to 13,061 units sold in Q2 2018.

In the first six months of the year, Fiesta sales increased about 50 percent to 38,116 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
FIESTA +69.76% 22,173 13,061 +50.31% 38,116 25,359

Ford Fiesta Sales - Q2 2019 - Canada

In Canada, Ford Fiesta deliveries totaled 872 units in Q2 2019, an increase of about 518 percent compared to 141 units sold in Q2 2018.

In the first six months of the year, Fiesta sales totaled 1,202 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
FIESTA +518.44% 872 141 * 1,202 0

Ford Fiesta Sales - Q2 2019 - Mexico

In Mexico, Ford Fiesta deliveries totaled 554 units in Q2 2019, a decrease of about 55 percent compared to 1,229 units sold in Q2 2018.

In the first six months of the year, Fiesta sales decreased about 61 percent to 1,167 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
FIESTA -54.92% 554 1,229 -60.67% 1,167 2,967

Ford Fiesta Sales - Q2 2019 - Brazil

In Brazil, Ford Fiesta deliveries totaled 842 units in Q2 2019, a decrease of about 84 percent compared to 5,259 units sold in Q2 2018.

In the first six months of the year, Fiesta sales decreased about 75 percent to 2,488 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
FIESTA -83.99% 842 5,259 -75.40% 2,488 10,115
2017 Ford Fiestas

Competitive Sales Comparison

Ford Fiesta sales performance puts the subcompact Fiesta in second place (out of eight) in terms of overall sales volume in its segment during Q2 2019. Additionally, Fiesta sales greatly outpaced the segment, which grew about 11 percent compared to the Fiesta’s whopping 70 percent growth.

The results give the Fiesta a 24 percent segment share versus the 26 percent share occupied by the Nissan Versa, which outsold the Fiesta by less than 2,000 units.

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Sales Numbers - Subcompact Mainstream Cars - Q2 2019 - United States

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 Q2 19 SHARE Q2 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
NISSAN VERSA +16.68% 23,708 20,319 26% 25% +6.60% 48,700 45,684
FORD FIESTA +69.76% 22,173 13,061 24% 16% +50.31% 38,116 25,359
HONDA FIT -21.82% 10,768 13,773 12% 17% -31.55% 17,156 25,064
TOYOTA YARIS +1.24% 8,763 8,656 10% 11% +0.25% 16,657 16,616
HYUNDAI ACCENT +9.69% 8,125 7,407 9% 9% +0.55% 14,906 14,825
MITSUBISHI MIRAGE -12.99% 6,659 7,653 7% 9% -2.15% 12,901 13,185
KIA RIO +9.20% 6,602 6,046 7% 7% +12.42% 12,446 11,071
CHEVROLET SONIC -12.18% 4,024 4,582 4% 6% -19.70% 8,484 10,565
TOTAL +11.44% 90,822 81,497 +4.31% 169,366 162,369

The mainstream subcompact car segment expanded over 11 percent to 90,822 units in Q2 2019.

The Ford Authority Take

The growth in Ford Fiesta sales is a bit unexpected considering that the Fiesta has been discontinued for the U.S. market. In fact, the spike comes at a time when consumers are flocking to crossovers and SUVs at the expense of sedans and hatchbacks.

We attribute the rise in Ford Fiesta sales volume to strong sales to fleet customers. In addition, Ford is also offering deep discounts on the Fiesta, with The Blue Oval currently cutting prices by as much as 20 percent as part of the ‘Hurry Up & Save’ summer sales event.

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About The Numbers

  • All percent change figures compared to Ford Fiesta Q2 2018 sales, except as noted
  • In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
Ford Fiesta Photos
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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