Ford Korea sales decreased 36 percent to 504 vehicles in July 2019 compared to July 2018.
Ford sales on an individual model basis were as follows:
- Ford Explorer sales decreased 25.2 percent to 463 units
- Ford Mustang sales decreased 52.87 percent to 41 units
- Ford Taurus sales decreased 100 percent to 0 units
- The model has been discontinued
In the first seven months of 2019, Ford Korea sales decreased 21 percent to 4,235 units.
Sales Results - July 2019 - South Korea - Ford
| MODEL | JUL 2019 / JUL 2018 | JULY 2019 | JULY 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| EXPLORER | -25.20% | 463 | 619 | -14.00% | 3,648 | 4,242 |
| MUSTANG | -52.87% | 41 | 87 | +13.48% | 564 | 497 |
| TAURUS | -100.00% | 0 | 19 | -79.46% | 23 | 112 |
| FORD TOTAL | -36.12% | 504 | 789 | -20.56% | 4,235 | 5,331 |
The Ford Authority Take
Ford Korea sales continued to fall in July, a trend that has taken place so far during each month in 2019. However, the 36.12 percent decrease in July represents the largest decline of all that The Blue Oval has experienced in the first seven months of the year in South Korea.
2020 Ford Explorer
In the recent past, Ford has dwindled its lineup in South Korea to only offer the Explorer and Mustang. By comparison, the brand offered five models in the Asian country last year, including the Kuga (Escape), Mondeo (Fusion) and Taurus. However, these models have since been discontinued in South Korea.
The Dearborn-based automaker will soon launch the all-new 2020 Ford Explorer in South Korea, though it’s unlikely that the vehicle will have a profound impact on Ford Korea sales. What’s more, it’s currently not clear if the automaker will launch other models.
About The Numbers
- All percent change figures compared to Ford Korea July 2018 sales, except if noted
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