Ford Ranger Sales Move Truck To Third Place In Segment In Q2 2019

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Ford Ranger sales tallied 20,880 units in the United States, and 2,029 units in Mexico during the second quarter of 2019.

Ford Ranger Sales - Q2 2019 - United States

In the United States, Ford Ranger deliveries totaled 20,880 units in Q2 2019.

In the first six months of the year, Ranger sales totaled 30,301 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
RANGER * 20,880 * * 30,301 0

Ford Ranger Sales - Q2 2019 - Canada

In Canada, Ford Ranger deliveries totaled 589 units in Q2 2019.

In the first six months of the year, Ranger sales were flat at 0 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
RANGER * 589 * * 0 0

Ford Ranger Sales - Q2 2019 - Mexico

In Mexico, Ford Ranger deliveries totaled 2,029 units in Q2 2019, an increase of about 73 percent compared to 1,173 units sold in Q2 2018.

In the first six months of the year, Ranger sales increased about 45 percent to 4,048 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
RANGER +72.98% 2,029 1,173 +44.62% 4,048 2,799

Competitive Sales Comparison

The second quarter of 2019 marked the second quarter of Ford Ranger sales in the United States market. During that time frame, sales of the midsize pickup truck totaled 20,880 units, which is more than double the amount of Ranger sales (9,421 units) sold in Q1. The figure is roughly one-third of Toyota Tacoma sales, two-thirds of Chevy Colorado sales yet about 2,000 units higher than Nissan Frontier deliveries, 8,000 units more than GMC Canyon sales, and roughly 13,000 units higher than Jeep Gladiator sales. In other words, the Ranger is gaining momentum as it moves squarely into third place in its competitive set.

The Tacoma remained America’s best-selling midsize pickup truck during the quarter, followed by the Chevy Colorado in second, and the Ranger in third. The Nissan Frontier came in fourth, the GMC Canyon was fifth, and the Jeep Gladiator was last in sixth.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2019 - USA

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 Q2 19 SHARE Q2 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
TOYOTA TACOMA +1.91% 63,683 62,487 41% 47% +4.82% 121,866 116,266
CHEVROLET COLORADO -22.79% 31,669 41,016 21% 31% -6.74% 65,163 69,875
FORD RANGER * 20,880 * 14% 0% * 30,301 0
NISSAN FRONTIER +1.19% 19,101 18,876 12% 14% -5.70% 39,322 41,701
GMC CANYON +23.60% 11,909 9,635 8% 7% +11.96% 18,863 16,848
JEEP GLADIATOR * 7,129 * 5% 0% * 7,252 0
TOTAL +16.94% 154,371 132,014 +15.56% 282,767 244,690

The mid-size mainstream pickup truck segment expanded 17 percent to 154,371 units in Q2 2019. Growth on a percentage basis was led by the GMC Canyon at 24 percent, followed by the Toyota Tacoma at 2 percent. Nissan Frontier sales were also up 1 percent, and Colorado sales were down nearly 23 percent. Technically speaking, Ford Ranger and Jeep Gladiator sales outpaced all rivals in its segment with exponential growth over the zero units delivered during the same time frame last year.

We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q2 2019 - USA

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 YTD 19 / YTD 18 YTD 19 YTD 18
RIDGELINE +4.01% 8,303 7,983 +1.78% 15,255 14,988

The Ford Authority Take

It’s great to see Ford gain solid footing in the expanding mid-size pickup truck segment. The timing is ripe for the Ranger’s arrival considering current market trends, which strongly favor crossovers, SUVs, and trucks over sedans – which Ford has rapidly discontinued. In fact, Ford truck sales increased 8 percent during the second quarter.

We expect Ford Ranger sales volume to grow in the coming quarters as interest in the model increases, and availability reaches optimal levels at the retail/dealer level. The ongoing increase in Ranger sales volume, however, is contingent on Ford being able to meet demand by producing enough units at its Michigan Assembly Plant in Wayne, Michigan.

About The Numbers

  • All percent change figures compared to Ford Ranger Q2 2018 sales, except if noted
  • In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018

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Ford Motor Company Q2 2019 sales:
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Written by Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance.

Frank's a real jokester, too.

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7 Comments

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  1. A few days ago, I went back to my dealer for my 1st oil change on my ’18 Fx4 crew.
    On display in their showroom, was a new Ranger Fx4, with huge tires and offroad package.
    WOW. Beautiful and tons of tech on it. Room, not so much, esp backseat and storage.
    But with all it had, it was one of few actually worth it’s $40,000 msrp. I think sales numbers
    are skewed due to higher prices for Ford models. jmo.

  2. Here in Australia the Ranger is the biggest selling 4 wheel drive utility but overall sales including the 2 wheel drive models it trails the Toyota Hilux. Most Ranger sales are the higher priced models. It is far and away Fords best selling model here. If it wasnt available I doubt Ford would still be selling vehicles in Australia.

    • You do realize that availability was severely limited for a good chunk of that YTD period, right? The Ranger was only available in sufficient quantities during the second and third quarters of the year… more so the third quarter.

  3. Those numbers could easily double if the Ranger was less expensive. In my area the price is the most prohibitive reason the sales are slow. I have only seen one on the road here.

    • Same here I have seen 5 total on the road this year. Meanwhile Tacomas are everywhere and the long in tooth Frontier is surprisingly seen often as well(probably due to aggressive pricing) I wanted to like this ranger. I had two of the old version. At the end of the day for the kind of money I was having to spend I went with the reliability and resale value of toyota.

  4. I would never mentioned 3 rd place, a truck that should of been out 5-6 years ago. How did the “old” Ranger sale— GREAT !

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