Ford unveiled its Territory EV back in June that is meant for the Chinese market only. The vehicle is the first full-electric car that Ford has offered in China. When the Ford Territory EV was announced in June the automaker said that the vehicle would go on sale in the second half of 2019.
The Ford Territory EV went on sale on Monday in China priced at 199,000 yuan for starters, or about $27,832. The Chinese government is offering subsidies on the vehicles that bring the price to 182,800 yuan. Ford is targeting young, urban commuters with the Ford Territory EV. The vehicle has a driving range of 360km per charge.
There is a gas-powered version of the Territory available, and both it and the Territory EV will be built at Jiangling Motors Co., the Ford China joint venture. The same plant makes the Ford Everest SUV, Tourneo, and Transit van. The same plant also builds proprietary light vehicles and trucks for the JMC brand.
While the Territory EV is the first fully-electric vehicle Ford has rolled out in China, it has offered a plug-in hybrid version fo the Mondeo. That vehicle is built at Changan Ford, the passenger vehicle partnership between the two automakers. The two Ford China joint ventures delivered 154,042 vehicles in China in Q2 2019, a decline of 22 percent from the previous year.
The Ford brand slumped 28 percent during Q2 to 92,885 vehicles delivered. Lincoln fared better with the brand growing 7 percent to 12,404 units for the quarter. Sales of JMC branded vehicles fell 13 percent 48,753 units or the quarter. Vehicle sales in China are on the decline, but Ford plans to continue bringing new vehicles to the Chinse market with plans to introduce 30 new and updated vehicles with at least ten of that number being electrified in the next three years. Some of those vehicles will be Lincoln branded.