Ford has announced something very cool that is meant to honor the first class of 20-year Senior Master technicians in the U.S. with a special racing livery on the Wood Brothers Racing Ford Mustang NASCAR racer at this weekend’s Michigan International Speedway race. Ford Service Engineering Operations (FORD SEO) is partnering with Ford Motorcraft to honor both Ford and Lincoln service technicians who have maintained Senior Master status for 20 years.
Each of the 78 Ford and Lincoln Senior Master Technicians will have their name written on the Wood Brothers Racing No. 21 Mustang for this weekends NASCAR race. Each of the class of 78 technicians in the U.S. gets to attend the Consumers Energy 400 at Michigan International Speedway as guests of Ford and Wood Brothers Racing.
To achieve the Senior Master certification, the service workers are required to complete 15 classroom course, 57 online classes, and to acquire at least five years of experience at a Ford or Lincoln dealership. Each of the 78 technicians was also required to take all new required training and two electives per year for the last 20 years.
Ford SEO has an entire weekend planned for these service techs called the “Motor City Homecoming.” The weekend kicks off with a welcome dinner hosted by Ford executives and an awards ceremony at Ford Field. Participants also get to see their names on the NASCAR ahead of the race this weekend.
Ford Customer Service Divison is using the NASCAR and NHRA racing programs to help attract new automotive technicians to the field and let people know there are jobs available in the auto service field. Automotive service is a big growth field with Ford estimating that 45,000 technicians will be needed each year through 2026. Ford says that those interested in becoming technicians for Ford and Lincoln vehicles can get more information at NewFordTech.com. One NASCAR driver gave up a months salary for his favorite charity at last weekend’s NASCAR race.
Source: Wood Brothers Racing