Ford Authority

Team Edison Head Details Ford EV Development

The automotive world is changing, and quick. One of the individuals on the frontlines of this industry-wide upheaval is Darren Palmer, head of Ford’s Project Edison, who recently sat down with Autocar to discuss the future of Ford EV development.

For those why may be unaware, Project Edison is tasked with cultivating the new crop of high-performance Ford EV vehicles. Palmer originally worked on Mustang, Explorer, and various Lincoln performance models, and when he was approached about becoming the product development director for Project Edison, he was skeptical at first, but was quickly won over.

“I just couldn’t believe how good these new cars were,” Palmer told Autocar. “They could do things you’d never do in an ICE [internal combustion-engined] car. They were just better.”

Electric Ford Mustang logo

Ford is currently in the midst of spending spree when it comes to all-electric vehicle development, with $11 billion earmarked for 40 new hybrid and electric vehicles by 2022. That includes the new Mustang-based crossover, known popularly as the Mach E, as well as the new battery-powered Ford F-150 pickup and an EV version of the Transit. Tantalizingly, Palmer would neither confirm nor deny upcoming all-electric versions for the Ranger or Bronco.

“We’re hitting our biggest icons first,” Palmer said, “but we have more. And we’ll keep working through them.”

Granted, Ford EV development isn’t without its own unique challenges. For example, Palmer outlines how he and his team had to create an all-new infotainment system for the Mach E in just 90 days.

Electric Ford F-150 prototype

Keeping costs under control is also a concern, one that Ford EV vehicles will address through the utilization of a common battery cell, as provided through long-term relationships cultivated among key suppliers. Palmer said that despite the high development costs, the various Ford EV models will not be limited-production speciality models, and will still turn a profit in the long term.

“These cars won’t necessarily be cheap, but they’ll be gotta-have-it models, sold at a price we judge is attainable for our existing customers,” Palmer said. “They’re our focus. Ford has always democratized technology and this will be more of the same.”

Range is another potential roadblock, but according to Palmer, Ford EV vehicles will offer 300 miles or more between plugs, a number that Ford’s internal research has determined as the breaking point with regard to customer range anxiety.

All told, Palmer remains highly optimistic about this emerging segment.

“It’s the greatest change and opportunity in the auto industry in 30 years, and probably a lot longer,” Palmer said. “Today’s performance BEV isn’t just about the electric motor. It’s about software, surprises, over-the-air updates, cleverness, the fact it can learn and anticipate what you want, and makes your life better. It’s an entirely new kind of product. Those who try it will never go back.”

We’ll be sure to follow any and all future Ford EV developments as they happen, so subscribe to Ford Authority for around-the-clock Ford news coverage.

Source: Autocar

Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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  1. Raymond Ramirez

    Thomas Edison tried to convince Henry Ford to go electric over a hundred years ago. Only Ford’s wife, Claire, actually did it, driving a Detroit Electric (powered by Edison’s batteries), and did many trips in it. That same electric car is at the Ford Museum, and it only needs to keep air in its tires and a charge in its battery to run as it did.

    Electrics only wear down their rubber parts, so they only need tires and wiper blades as long as they can run. Maybe that is why no Ford dealer wants to sell EVs because they will not generate service incomes. At least my 2014 Fusion Hybrid only needs one oil change a year, and the only part replaced is the oil filter in five years. I pity all those owners who are slaves to oil changes, and other engine maintenance every year!

  2. Adithya Ramachandran

    Please make the EV affordable and trouble free. Give it a traditional and decent quality interior with 250 miles of range with 100 kW charging, and I’m sold.

  3. Ben

    As someone who currently drives Ford’s only other modern EV (Focus Electric), I’m very interested to see what’s coming out from the Blue Oval. I am concerned about the Mach E though, as the images I’ve seen so far all look hideous. I want a car that looks good, not a weird monster.

  4. gareth

    I am also looking forward to seeing it.As far as images go the only ones that was of the mach E is the showde images relesed by ford( All the other ones are just rendering) a time ago as far as I can think off.

  5. Martin Scott

    Not sure why Darren Palmer had to be won over to EVs. Wouldn’t the obvious success of Tesla be proof enough.. not sure they have the right guy in charge… In corporations – Failure starts at the top!

  6. Allen Bornstein

    I ordered my car in January. It was supposed to be built in 4 to 6 months. It is now July 28 and was told that my scheduled build date of July 15 is now pushed out to August 29. Ford tells me to call the dealer, the dealer tells me to call Ford. The process of buying a Ford is not user friendly and extremely frustrating. By the time I get my car, you will be selling 2023 models. would it be possible to have the EV team reach me to see why the delays continue?

  7. Allen Bornstein

    I ordered a Ford MachE.


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