Ford Abandons Trademark Application For Bronco Scout

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Ford Motor Company has abandoned its trademark filing for Bronco Scout, Ford Authority has discovered.

The Dearborn-based automaker initially filed to register Bronco Scout as a trademark on April 15th, 2019 for the following goods and services categories:

  • Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles
  • Land motor vehicle parts for passenger automobiles, pick-up trucks, sport utility vehicles, namely, shock absorbers, shock absorbing springs, vehicle anti-roll bars, braces for suspension struts, exterior metal decorative and protective trim, exterior plastic extruded decorative and protective trim, differentials, gear shifts, hoods, fascia, steering wheels, seat trim, parking brakes, wheels, brake discs, brake calipers, brake pads, engines, engine or motor mufflers, exhaust pipes, exhaust headers, air intakes, oil fill caps, coolant fill caps, engine valve covers, ignition coil covers, radiators, and exterior insignia badges

The filing, assigned serial number 88386362, was abandoned on September 9th, 2019.

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The Ford Authority Take

Some erroneously thought that the Bronco Scout name was going to be the name Ford was planning on using for its “baby Bronco” crossover. But abandoning the trademark filing suggests that name is no longer in the running for the vehicle.

Insiders recently told Ford Authority that the automaker is deciding between the Bronco Adventurer and Bronco Sport as monikers for the baby Bronco crossover, and that the Bronco Scout name has not been in the running in recent history. Abandoning the trademark application for the name serves as an unofficial confirmation that this is the case.

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A prototype of the baby Ford Bronco crossover undergoing testing in July 2019

As the small Bronco crossover will be called Bronco Sport or Bronco Adventurer, the larger Bronco SUV will simply be called Bronco. The smaller “baby Bronco” model is expected to be revealed and launch prior to the larger Bronco SUV.

An early mule of the upcoming Ford Bronco SUV undergoing testing in March 2019

We’ll keep our eyes and ears peeled and report as we have more. In the meantime, be sure to subscribe to Ford Authority to stay up to date on the latest Ford Bronco news and ongoing Ford news coverage.

Baby Ford Bronco Photos
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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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20 Comments

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  1. GREAT NEWS~! hated to see they were thinking of using Scout. Awful. Course, if this new “suv/truck” is the size of a Boy Scout, no one with a scrotum will want one. Sport ain’t much better. I bought a ’92 2 door Explorer Sport… liked it a lot, but didn’t care for the floor 3 speed or whatever it had. And the orange stripe down the center of the lower body side molding was awful. ( I painted mine black). If you’re gonna revive the Bronco, bring 183% of Bravado with it. If you can …

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  3. Am I the only one who thinks that camoed “baby” Bronco looks alot like the first generation Ford Escape?
    And that’s not bad; I really liked those models.

  4. I’m going to take a guess that whoever owns the ‘International Scout’ trademark, made a few phone calls and told Ford to knock it off.

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  6. Adventure would be good; Sport is much overused and generic. But, they already have the Explorer Sport, Ecosport,
    Sport Appearance Package (Escape, Ranger, F150). De Soto had an Adventurer trim, later Dodge D- and W- pickups used the name for its top trim. Ford already has a lot of decent outward bound-flavored names the vault: Cougar, Puma, Maverick, Pinto, Ranchero, Everest, Bobcat, Mountaineer, Bronco II (ok, not so much.

  7. I don’t know whether it’s just me or if everybody else experiencing problems with your blog.
    It looks like some of the written text in your posts are running
    off the screen. Can someone else please provide feedback and let me know if this is happening to them as well?
    This could be a issue with my web browser because I’ve had this happen before.

    Thanks

    • A little late than never, but, have you tried zooming out?
      I have Safari for a browser ant in the page’s tool bar there is a “gear” icon button labeled, “Show settings for this website.” This is not the same as the regular zoom buttons. From there you can permanently zoom in or out a page to fit and keep that setting. If it is not in the toolbar, select: View>Customize Toolbar, drag the gear icon into your toolbar. I would think that Explorer, Firefox Chrome, etc have a similar function. Good luck!

  8. The Bronco mule looks a lot like the Durango. I’m hoping it’s more efficient and reliable though, because Durango’s break down way too often

  9. Good. Some names from the past no matter who used them are just better left alone and their legacy for better or worse to stay the way it is.

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