Ford Brazil Sales Decrease 8 Percent In August 2019

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Ford Brazil sales decreased 8 percent to 19,222 units in August 2019 compared to August 2018 results.

Individual model sales performance was as follows:

During the first eight months of the 2019 calendar year, Ford Brazil sales decreased 5 percent to 141,331 units.

Sales Results - August 2019 - Brazil - Ford

MODELAUG 2019 / AUG 2018AUGUST 2019AUGUST 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ECOSPORT-0.56% 3,0173,034-5.19%20,980 22,128
FIESTA-87.39% 1571,245-77.63%2,935 13,118
FOCUS-89.88% 74731-70.13%1,595 5,340
FUSION-92.04% 41515-75.31%761 3,082
KA+4.48% 13,73313,144+10.95%100,912 90,949
MUSTANG-69.72% 33109-65.80%275 804
RANGER-1.93% 2,1332,175+8.74%13,702 12,601
FORD TOTAL-8.43% 19,22220,991-4.66%141,331 148,243

The Ford Authority Take

Ford Brazil sales continued a negative trend in August, a timeframe during which the vast majority of the models offered by the brand in the country decreased in sales volume. Ford sales have fallen in six of the past eight months so far in 2019, and the last three in a row. Interestingly, the performance on a per-model basis remained identical in June, July and August, with the Ka as the only Ford model to post an uptick in sales each month.

Ka – Ford’s smallest car sold in a hatchback and sedan body styles – slightly increased sales volume in August, achieving its second-best month after April. Meanwhile, the Fusion was the vehicle with the biggest drop in August, followed by the Focus and the Fiesta, which have been discontinued. Additionally, Mustang sales also fell significantly both during August and in the first eight months of the year.

About The Numbers

  • All percent change figures compared to Ford Brazil August 2018 sales, except if noted

Further Reading & Sales Reporting

  • Ford Motor Company news
  • Running Ford Motor Company sales numbers
  • Ford Motor Company Q3 2019 sales:
    • U.S. Ford Motor Company Q3 2019 sales results:
      • U.S. Ford Q3 2019 sales results (Ford brand)
      • U.S. Lincoln Q3 2019 sales results
    • Ford Motor Company Brazil Q3 2019 sales results:
      • Ford Brazil July 2019 sales results (Ford brand)
      • Ford Brazil August 2019 sales results (Ford brand)
      • Ford Brazil September 2019 sales results (Ford brand)
    • Ford Motor Company Korea Q3 2019 sales results:
    • Ford Motor Company Mexico Q3 2019 sales results:
      • Ford Motor Company Mexico July 2019 sales results:
        • Ford Mexico July 2019 sales results
        • Lincoln Mexico July 2019 sales results
      • Ford Motor Company Mexico August 2019 sales results:
        • Ford Mexico August 2019 sales results
        • Lincoln Mexico August 2019 sales results
      • Ford Motor Company Mexico September 2019 sales results:
        • Ford Mexico September 2019 sales results
        • Lincoln Mexico September 2019 sales results
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Written by Deivis Centeno

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