Ford Brazil sales decreased 8 percent to 19,222 units in August 2019 compared to August 2018 results.
Individual model sales performance was as follows:
- Ford EcoSport sales decreased 0.56 percent to 3,017 units
- Ford Fiesta sales decreased 87.39 percent to 157 units
- The vehicle has been discontinued
- Ford Focus sales decreased 89.88 percent to 74 units
- The vehicle has been discontinued
- Ford Fusion sales decreased 92.04 percent to 41 units
- Ford Ka sales increased 4.48 percent to 13,733 units
- These figures include the sedan variant called Ford Ka+
- Ford Mustang sales decreased 69.72 percent to 33 units
- Ford Ranger sales decreased 1.93 percent to 2,133 units
During the first eight months of the 2019 calendar year, Ford Brazil sales decreased 5 percent to 141,331 units.
Sales Results - August 2019 - Brazil - Ford
| MODEL | AUG 2019 / AUG 2018 | AUGUST 2019 | AUGUST 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| ECOSPORT | -0.56% | 3,017 | 3,034 | -5.19% | 20,980 | 22,128 |
| FIESTA | -87.39% | 157 | 1,245 | -77.63% | 2,935 | 13,118 |
| FOCUS | -89.88% | 74 | 731 | -70.13% | 1,595 | 5,340 |
| FUSION | -92.04% | 41 | 515 | -75.31% | 761 | 3,082 |
| KA | +4.48% | 13,733 | 13,144 | +10.95% | 100,912 | 90,949 |
| MUSTANG | -69.72% | 33 | 109 | -65.80% | 275 | 804 |
| RANGER | -1.93% | 2,133 | 2,175 | +8.74% | 13,702 | 12,601 |
| FORD TOTAL | -8.43% | 19,222 | 20,991 | -4.66% | 141,331 | 148,243 |
The Ford Authority Take
Ford Brazil sales continued a negative trend in August, a timeframe during which the vast majority of the models offered by the brand in the country decreased in sales volume. Ford sales have fallen in six of the past eight months so far in 2019, and the last three in a row. Interestingly, the performance on a per-model basis remained identical in June, July and August, with the Ka as the only Ford model to post an uptick in sales each month.
Ka – Ford’s smallest car sold in a hatchback and sedan body styles – slightly increased sales volume in August, achieving its second-best month after April. Meanwhile, the Fusion was the vehicle with the biggest drop in August, followed by the Focus and the Fiesta, which have been discontinued. Additionally, Mustang sales also fell significantly both during August and in the first eight months of the year.
About The Numbers
- All percent change figures compared to Ford Brazil August 2018 sales, except if noted
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