Ford Authority

Ford F-Series Sales Total 233,787 Units In Q2 2019

Ford F-Series sales decreased in the United States and Mexico during the second quarter of 2019.

Ford F-Series Sales - Q2 2019 - United States

In the United States, Ford F-Series deliveries totaled 233,787 units in Q2 2019, a decrease of about 1 percent compared to 236,947 units sold in Q2 2018.

In the first six months of the year, F-Series sales decreased about 1 percent to 448,398 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
F-SERIES -1.33% 233,787 236,947 -0.61% 448,398 451,138

Ford F-Series Sales - Q2 2019 - Canada

In Canada, Ford F-Series deliveries totaled 44,798 units in Q2 2019, an increase of about 179 percent compared to 16,039 units sold in Q2 2018.

In the first six months of the year, F-Series sales totaled 74,905 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
F-SERIES +179.31% 44,798 16,039 * 74,905 0

Ford F-Series Sales - Q2 2019 - Mexico

In Mexico, Ford F-Series deliveries totaled 3,643 units in Q2 2019, a decrease of about 21 percent compared to 4,591 units sold in Q2 2018.

In the first six months of the year, F-Series sales decreased about 10 percent to 7,185 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
F-SERIES -20.65% 3,643 4,591 -10.43% 7,185 8,022

Competitive Sales Comparison

U.S. Ford F-Series sales underperformed the segment during the second quarter, as the full-size pickup truck segment grew nearly 5 percent during the timeframe while Ford F-Series sales decreased more than 1 percent to 233,787 units. As such, the F-150 retains its position as the leader in this highly-lucrative and extremely competitive segment, accounting for an impressive 36 percent share of the segment, but some are rivals are gaining on the segment-defining truck.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q2 2019 - USA

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 Q2 19 SHARE Q2 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
FORD F-SERIES -1.33% 233,787 236,947 36% 38% -0.61% 448,398 451,138
RAM RAM PICKUP +38.49% 179,454 129,575 28% 21% +28.24% 299,480 233,539
CHEVROLET SILVERADO -8.40% 142,464 155,529 22% 25% -11.78% 256,777 291,074
GMC SIERRA -4.29% 56,857 59,406 9% 10% -3.44% 97,403 100,874
TOYOTA TUNDRA -0.26% 29,397 29,474 5% 5% -2.32% 54,497 55,792
NISSAN TITAN -21.07% 8,343 10,570 1% 2% -22.62% 18,026 23,294
TOTAL +4.63% 650,302 621,501 +1.63% 1,174,581 1,155,711

The Ram Pickup (see Ram Pickup sales) took second place in terms of overall sales volume, while sales of FCA’a Ram Pickup increased 39 percent, enabling the vehicle to enjoy a 28 percent segment share. In fact, the Ram was the only model to see an increase in overall sales volume in the segment during the quarter. Third place went to the Silverado (see Silverado sales), which saw sales slip 8 percent to a segment share of 22 percent. The vehicle was undergoing launch during the second quarter, and not all models, body styles or variants were available for sale.

The Silverado’s corporate cousin, the GMC Sierra (see GMC Sierra sales), came in fourth place – with sales down 4 percent for a 9 percent market share. Like its corporate cousin, the Silverado, the Sierra was also undergoing launch during Q2 and had limited availability.

Toyota Tundra sales decreased less than 1 percent for a 5 percent market share, putting the model in fifth place in its segment by sales volume. Finally, Nissan Titan sales decreased 21 percent, resulting in a last place finish and a market share of 1 percent.

As we noted earlier, the full-size pickup truck segment grew an average of 4.63 percent during Q2 2019.

Below, we are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q2 2019 - USA

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 YTD 19 / YTD 18 YTD 19 YTD 18
RIDGELINE +4.01% 8,303 7,983 +1.78% 15,255 14,988

The Ford Authority Take

Overall, Ford F-Series sales performed relatively well in the second quarter of 2019, considering that it is the oldest model in its segment. Even so, it still maintained a significant sales lead over the next-best-selling truck. And while the Ram Pickup seems to be building momentum, it is doing so via trickery such as extremely high incentives and continuing to sell the last-generation half-ton model like the Ram 1500 Classic. No matter, the F-Series still dominates the segment with about 54,000 more units sold than the runner-up.

We attribute the Ford F-Series sales performance during Q2 2019 to the following factors:

  1. A solid, highly-competitive and desirable product
  2. Ample supply of inventory at the dealer level, while inventory of rivals such as the all-new 2019 Chevrolet Silverado 1500 and 2019 GMC Sierra suffered as part of a launch cadence
  3. A strong heritage – America loves its Ford pickups: a Ford F-150 was sold every 29.3 seconds in 2018

We believe that Ford F-Series sales will continue to lead the segment, despite GM setting up to complete the launch of the all-new Silverado and Sierra, and Ram taking steady strides in sales volume, albeit with very high incentives that sap profit.

Meanwhile, an all-new Ford F-150 is on the way for the 2021 model year. The vehicle will be overhauled bow to stern, giving The Blue Oval a significantly more competitive offering from a product standpoint.

Subscribe to Ford Authority for more Ford F-Series news, Ford sales news, and ongoing Ford news coverage.

Ford Motor Company Q2 2019 sales:
  • All percent change figures compared to Ford F-Series Q2 2018 sales
  • In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2019
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
      • Chevrolet Silverado Heavy Duty Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab
  •  GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
      • GMC Sierra HD Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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  1. Trucks_R_Us

    Just goes to show how a big of a game changer the 2015 F-150 was. This 5 year old truck is handily outselling the competition.

    1. Alex Luft

      Exactly. Five years old, yet still very good and very desirable today.


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