Ford Is Already Managing Expectations For The Mach E

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The Ford Mach E isn’t even here yet officially. We don’t even know what it will look like, and already Ford is disappointing hopefuls. Not even a week ago we talked about a new website that Ford had put up that aimed to show people how far the Mach E could go on a full charge. The website boasted a range of 370 miles, which was a big deal.

A Mach E with a range of 370 miles meant it could go 50 miles further per charge than its closest rival, the Tesla Model X P100D. Circling back to the same Ford website this week shows that Ford is already managing Mach E expectations. The same web page this week no longer shows the 370 mile range, it now says “EPA-estimated 300 miles all-electric range.”

New Mach E Range Page

The loss of 70 miles of driving range is a major blow to anyone looking forward to Ford’s Mustang-inspired electric crossover. At a 300 mile driving range, the Mach E is now 25 miles below the Telsa Model X P100D. The Ford website also has some fine print that sheds a bit of light on the Mach E.

It will be no surprise that there will be multiple versions of the Mach E offered with different size battery packs. The fine print says that the 300 mile range is based on a full charge and “an available configuration.” That last bit likely means the high-end version with the largest battery pack.

Old Mach E Range Page

Anyone who owns an EV can attest that you don’t always get the range the EPA claims in normal driving. If the Mach E with an EPA rating for 300 miles per charge likely means a real-world number in the 250 mile range depending on terrain and how heavy the driver’s foot is.

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Written by Shane McGlaun

Shane is a car guy with a fondness for Mustangs and off-roading.

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11 Comments

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  1. “The loss of 70 miles of driving range is a major blow to anyone looking forward to Ford’s Mustang-inspired electric crossover.” How? 300 mile range isn’t anything to complain about.

  2. Why is EPA 300 miles(real world number 250 miles) so awfull thats eaisly enough for most people and who are the people that 250 miles is not going to be long enough!.Even if the basic model does 100 miles that good for most people to do the shop run and other small runs! .Telsa offer different rang models and no one complains about that!

  3. The 70 miles is a big deal for me, adds an extra charging stop to visit my wife’s family. I was not considering electric at all but the 370 made me actually think seriously about it. 300 mile range probably drops it off the list for us, we’ll stick with gas until the electrics improve to at least 400-500 miles

    • Does the extra 70 miles REALLY make such a deal? Consider the pricing and the experience. Ford is not a newcomer in EVs and it is the best in CUVs and SUVs. But Tesla has yet to show any SUV models other than the high price and failure prone Model X.

      Even if it does not make even 250 miles, I will always buy the Ford. I have a Fusion Hybrid and it has been the best hybrid ever, even beating the Toyota Prius in monthly sales.

      So stay with gassers until you drop dead from the fumes!

      • I will always buy the Ford as well, I wouldn’t buy a tesla. I’m a manufacturing engineer, and in my eyes anyone that does full production in a tent has no regard for quality. Also wouldn’t buy anything foreign, I like to support domestically owned companies. The decision is between Ford electric or Ford gas.

        Yes the 70 miles REALLY makes a big difference. If it’s not viable for road trips I’ll just be blowing soot all over the country with my pre-emissions diesel truck, and we wouldn’t want that would we?

        We’ve drove gassers for over 100 years and people have been living fine, I’ll take my chances

  4. This has been a known adjustment since the day they announced the range in Europe where they use WLTP which is known to be longer than EPA. The range has been 370 WLTP since day one of the announcement. This is not a new development and is not Ford “managing expectations.”

  5. Yes, 70 miles is a disappointing drop, but maybe there’s a less problematic explanation. The base gets about 300 and there’s an optional upgrade to 370. I recall both numbers floating around for awhile. So I’m hoping that’s the way it turns out.
    Any truth to the rumor of possible formal reveal at LA in November?

  6. Once you get to a certain maximum range, recharge time becomes far more important than ultimate range. At least until there is a quantum improvement in the weight and cost per kWh of battery 300 miles is pretty good if the recharge is fast. 300 miles maximum range translates to 180 miles from 80% to 20% capacity, which pretty much corresponds to peak charge rates. Is it 10 minutes or 45 minutes?

    • The only effective way to improve charging time is to increase the battery voltage. The cabling can handle over 1.2 kV with known insulating materials, and it will not increase the conductor size, so weight is reduced. Porsche has begun using 800 VDC batteries, so Ford can have the same for larger capacity and faster charging.

  7. I don’t think this is a big deal. There are always going to be people with edge cases who won’t buy an EV “unless it has a 600 mile range”, but for the *vast* majority of drivers this is plenty for both daily commuting and long distance travel.

    For those unfamiliar, there’s a great map service called A Better Route Planner that easily shows where you can stop and charge your EV on a long trip. I can’t emphasize enough that for people who aren’t driving ocean to ocean across the entire US, charging isn’t really that big of a deal. Unless you like being unsafe, it’s important to stop every few hours so you can rest and maintain your concentration. Stopping for 20-30 minutes to eat, use the restroom, and stretch is expected for most people on road trips, so charging during those times just isn’t a big deal. Don’t believe the folks who are stuck in gasoline mindset that you must totally fill your battery before leaving. It’s usually not necessary; a top up generally works best.

  8. We’ve known for a while about the 370 mile conversion factor from the EU system to 300 miles in the US, at least since Frankfurt.

    I doubt it was an oversight, but I can’t imagine why Ford would want to generate false hope.

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