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Ford Korea Sales Decrease 85 Percent In August 2019

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Ford Korea sales decreased 85 percent to 112 vehicles in August 2019 compared to August 2018.

Ford sales on an individual model basis were as follows:

In the first eight months of 2019, Ford Korea sales decreased 28 percent to 4,347 units.

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Sales Results - August 2019 - South Korea - Ford

MODELAUG 2019 / AUG 2018AUGUST 2019AUGUST 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
EXPLORER-90.45% 53555-22.85%3,701 4,797
MUSTANG-36.56% 5993+5.59%623 590
TAURUS-100.00% 023-82.96%23 135
FORD TOTAL-84.68% 112731-28.29%4,347 6,062

The Ford Authority Take

Ford Korea sales declined drastically in August, representing the worst sales performance the Blue Oval brand has had thus far in 2019, as well as the lowest monthly sales volume in the brand’s contemporary history in South Korea. With this particularly negative performance, Ford’s poor sales performance in South Korea is made ever more profound during the year-to-date timeframe.

The systematic decline of Ford Korea sales over the past few months is primarily due to the drastic reduction in model offerings in the country, which fell from five models offered in 2018 to just two this year – the Explorer and Mustang. Sales of the Explorer, Ford’s largest vehicle in South Korea, plummeted in the past month by 90 percent.

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That enabled the Mustang to outsell the Explorer in August, a first for Ford in South Korea. The circumstance is primarily related to significantly reduced availability of the Explorer at the retail level as Ford is in the process of launching the all-new 2020 Explorer.

2020 Ford Explorer

We expect Ford Korea sales to improve in the next several months as retail availability of the all-new 2020 Ford Explorer improves. However, it’s currently unclear whether Ford has any plans to introduce other new models in South Korea in the near- to medium-term future.

About The Numbers

  • All percent change figures compared to Ford Korea sales in August 2018, except if noted

Further Reading & Sales Reporting

  • Ford Motor Company news
  • Running Ford Motor Company sales numbers
  • Ford Motor Company Q3 2019 sales:
    • U.S. Ford Motor Company Q3 2019 sales results:
      • U.S. Ford Q3 2019 sales results (Ford brand)
      • U.S. Lincoln Q3 2019 sales results
    • Ford Motor Company Brazil Q3 2019 sales results:
      • Ford Brazil July 2019 sales results (Ford brand)
      • Ford Brazil August 2019 sales results (Ford brand)
      • Ford Brazil September 2019 sales results (Ford brand)
    • Ford Motor Company Korea Q3 2019 sales results:
    • Ford Motor Company Mexico Q3 2019 sales results:
      • Ford Motor Company Mexico July 2019 sales results:
        • Ford Mexico July 2019 sales results
        • Lincoln Mexico July 2019 sales results
      • Ford Motor Company Mexico August 2019 sales results:
        • Ford Mexico August 2019 sales results
        • Lincoln Mexico August 2019 sales results
      • Ford Motor Company Mexico September 2019 sales results:
        • Ford Mexico September 2019 sales results
        • Lincoln Mexico September 2019 sales results

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Written by Deivis Centeno

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