Ford Motor Company Korea sales decreased 64 percent to 376 units in August 2019 compared to August 2018 results. Sales fell for both FoMoCo’s brands – Ford and Lincoln.
Ford sales decreased 85 percent to 112 units:
- Ford Explorer sales decreased 90.45 percent to 53 units
- Ford Mustang sales decreased 36.56 percent to 59 units
- Ford Taurus sales decreased 100 percent to 0 units
- The vehicle has been discontinued in South Korea
Lincoln sales increased 17 percent to 264 units:
- Lincoln Continental sales decreased 23.38 percent to 59 units
- Lincoln MKC sales decreased 43.75 percent to 18 units
- Lincoln MKX sales decreased 98.81 percent to 1 units
- The vehicle has been discontinued and is being replaced by the new Nautilus
- Lincoln MKZ sales decreased 19.2 percent to 101 units
- Lincoln Nautilus sales totaled 85 units
- Lincoln does not market the Navigator in South Korea
In the first eight months of 2019, Ford Motor Company Korea sales decreased 25 percent to 6,023 units.
Sales Results - August 2019 - South Korea - Ford
MODEL | AUG 2019 / AUG 2018 | AUGUST 2019 | AUGUST 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
EXPLORER | -90.45% | 53 | 555 | -22.85% | 3,701 | 4,797 |
MUSTANG | -36.56% | 59 | 93 | +5.59% | 623 | 590 |
TAURUS | -100.00% | 0 | 23 | -82.96% | 23 | 135 |
FORD TOTAL | -84.68% | 112 | 731 | -28.29% | 4,347 | 6,062 |
Sales Results - August 2019 - South Korea - Lincoln
MODEL | AUG 2019 / AUG 2018 | AUGUST 2019 | AUGUST 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
CONTINENTAL | -23.38% | 59 | 77 | -42.18% | 355 | 614 |
MKC | -43.75% | 18 | 32 | +15.33% | 173 | 150 |
MKX | -98.81% | 1 | 84 | -86.84% | 65 | 494 |
MKZ | -19.20% | 101 | 125 | +12.27% | 741 | 660 |
NAUTILUS | * | 85 | * | * | 342 | * |
LINCOLN TOTAL | -16.98% | 264 | 318 | -12.62% | 1,676 | 1,918 |
Sales Results - August 2019 - South Korea - FMC Totals
BRAND | AUG 2019 / AUG 2018 | AUGUST 2019 | AUGUST 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
FORD TOTAL | -84.68% | 112 | 731 | -28.29% | 4,347 | 6,062 |
LINCOLN TOTAL | -16.98% | 264 | 318 | -12.62% | 1,676 | 1,918 |
FMC SOUTH KOREA TOTAL | -64.16% | 376 | 1,049 | -24.52% | 6,023 | 7,980 |
The Ford Authority Take
Ford Motor Company Korea sales fell drastically in August, delivering the worst monthly sales performance thus far in 2019 as well as the lowest monthly sales figure recorded over the past few years. The decline seen in August accentuates the negative trend that FoMoCo has suffered in each of the first eight months of 2019, further impacting the 25 percent decline in year-to-date sales.
Sales of the Ford brand declined drastically in August, with sales volume impacted the most by the significant decrease in Ford Explorer sales, which has been the automaker’s best selling model in South Korea. The decline in Explorer deliveries is likely the result of a significant reduction in supply, as The Blue Oval launches the all-new model for the 2020 model year.
The turn of events means that Lincoln outsold the Ford brand in August, a rather unprecedented turn of events that has not occurred in any other market, at least in recent history.
A final observation is that sales of all Ford Motor Company models offered in South Korea fell last month, with the exception of the Lincoln Nautilus, which is a recent addition to Linc’s lineup in the country that went on sale in May to replace the Lincoln MKX.
About The Numbers
- All percent change figures compared to Ford Motor Company Korea sales in August 2018, except if noted
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q3 2019 sales:
- U.S. Ford Motor Company Q3 2019 sales results:
- U.S. Ford Q3 2019 sales results (Ford brand)
- U.S. Lincoln Q3 2019 sales results
- Ford Motor Company Brazil Q3 2019 sales results:
- Ford Brazil July 2019 sales results (Ford brand)
- Ford Brazil August 2019 sales results (Ford brand)
- Ford Brazil September 2019 sales results (Ford brand)
- Ford Motor Company Korea Q3 2019 sales results:
- Ford Motor Company July 2019 sales results:
- Ford Korea July 2019 sales results
- Lincoln Korea July 2019 sales results
- Ford Motor Company August 2019 sales results:
- Ford Korea August 2019 sales results
- Lincoln Korea August 2019 sales results
- Ford Motor Company September 2019 sales results:
- Ford Korea September 2019 sales results
- Lincoln Korea September 2019 sales results
- Ford Motor Company July 2019 sales results:
- Ford Motor Company Mexico Q3 2019 sales results:
- Ford Motor Company Mexico July 2019 sales results:
- Ford Mexico July 2019 sales results
- Lincoln Mexico July 2019 sales results
- Ford Motor Company Mexico August 2019 sales results:
- Ford Mexico August 2019 sales results
- Lincoln Mexico August 2019 sales results
- Ford Motor Company Mexico September 2019 sales results:
- Ford Mexico September 2019 sales results
- Lincoln Mexico September 2019 sales results
- Ford Motor Company Mexico July 2019 sales results:
- U.S. Ford Motor Company Q3 2019 sales results:
Comment
Maybe Americans need to wise up and quit buying their cars over here.