Ford Motor Company Korea Sales Decrease 64 Percent In August 2019

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Ford Motor Company Korea sales decreased 64 percent to 376 units in August 2019 compared to August 2018 results. Sales fell for both FoMoCo’s brands – Ford and Lincoln.

Ford sales decreased 85 percent to 112 units:

Lincoln sales increased 17 percent to 264 units:

In the first eight months of 2019, Ford Motor Company Korea sales decreased 25 percent to 6,023 units.

Sales Results - August 2019 - South Korea - Ford

MODELAUG 2019 / AUG 2018AUGUST 2019AUGUST 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
EXPLORER-90.45% 53555-22.85%3,701 4,797
MUSTANG-36.56% 5993+5.59%623 590
TAURUS-100.00% 023-82.96%23 135
FORD TOTAL-84.68% 112731-28.29%4,347 6,062

Sales Results - August 2019 - South Korea - Lincoln

MODELAUG 2019 / AUG 2018AUGUST 2019AUGUST 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
CONTINENTAL-23.38% 5977-42.18%355 614
MKC-43.75% 1832+15.33%173 150
MKX-98.81% 184-86.84%65 494
MKZ-19.20% 101125+12.27%741 660
NAUTILUS* 85**342 *
LINCOLN TOTAL-16.98% 264318-12.62%1,676 1,918

Sales Results - August 2019 - South Korea - FMC Totals

BRANDAUG 2019 / AUG 2018AUGUST 2019AUGUST 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
FORD TOTAL-84.68% 112731-28.29%4,347 6,062
LINCOLN TOTAL-16.98% 264318-12.62%1,676 1,918
FMC SOUTH KOREA TOTAL-64.16% 3761,049-24.52%6,023 7,980

The Ford Authority Take

Ford Motor Company Korea sales fell drastically in August, delivering the worst monthly sales performance thus far in 2019 as well as the lowest monthly sales figure recorded over the past few years. The decline seen in August accentuates the negative trend that FoMoCo has suffered in each of the first eight months of 2019, further impacting the 25 percent decline in year-to-date sales.

Sales of the Ford brand declined drastically in August, with sales volume impacted the most by the significant decrease in Ford Explorer sales, which has been the automaker’s best selling model in South Korea. The decline in Explorer deliveries is likely the result of a significant reduction in supply, as The Blue Oval launches the all-new model for the 2020 model year.

The turn of events means that Lincoln outsold the Ford brand in August, a rather unprecedented turn of events  that has not occurred in any other market, at least in recent history.

A final observation is that sales of all Ford Motor Company models offered in South Korea fell last month, with the exception of the Lincoln Nautilus, which is a recent addition to Linc’s lineup in the country that went on sale in May to replace the Lincoln MKX.

About The Numbers

  • All percent change figures compared to Ford Motor Company Korea sales in August 2018, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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