Ford Motor Company Mexico sales decreased 13 percent to 5,198 units in August 2019 compared to August 2018 results. Sales fell at both of FoMoCo brands – the namesake Ford brand as well as at Lincoln.
Ford sales decreased 12 percent to 5,075 units:
- Ford EcoSport sales decreased 19.71 percent to 281 units
- Ford Edge sales decreased 61.9 percent to 72 units
- Ford Escape sales decreased 2.19 percent to 447 units
- Ford Expedition sales increased 33.93 percent to 75 units
- Ford Explorer sales decreased 26.7 percent to 151 units
- Ford F-Series sales increased 24.66 percent to 1,299 units
- Ford Fiesta sales decreased 57.2 percent to 116 units
- The model has been discontinued
- Ford Figo sales decreased 35.85 percent to 1,358 units
- Ford Focus sales decreased 100 percent to 0 units
- The model has been discontinued
- Ford Fusion sales decreased 42.7 percent to 51 units
- Ford Mustang sales decreased 39.43 percent to 106 units
- Ford Police Interceptor Sedan sales decreased 94.29 percent to 2 units
- Ford Ranger sales increased 61.65 percent to 666 units
- Ford Transit sales increased 38.77 percent to 451 units
Lincoln sales increased 22 percent to 123 units:
- Lincoln Aviator sales totaled 0 units
- A handful of units of the all-new Aviator were delivered earlier this year, but it appears that those were prototype units that were registered as sales
- Lincoln Continental sales increased 16.67 percent to 7 units
- Lincoln MKC sales decreased 58.23 percent to 33 units
- Lincoln MKX sales decreased 80 percent to 5 units
- Lincoln MKZ sales increased 18.18 percent to 13 units
- Lincoln Nautilus sales totaled 28 units
- Lincoln Navigator sales were flat at 37 units
In the first eight months of 2019, Ford Motor Company Mexico sales decreased 15 percent to 40,813 units.
Sales Results - August 2019 - Mexico - Ford
MODEL | AUG 2019 / AUG 2018 | AUGUST 2019 | AUGUST 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
ECOSPORT | -19.71% | 281 | 350 | +1.33% | 2,967 | 2,928 |
EDGE | -61.90% | 72 | 189 | -9.56% | 577 | 638 |
ESCAPE | -2.19% | 447 | 457 | -26.57% | 2,645 | 3,602 |
EXPEDITION | +33.93% | 75 | 56 | -2.35% | 623 | 638 |
EXPLORER | -26.70% | 151 | 206 | -36.30% | 1,158 | 1,818 |
F-SERIES | +24.66% | 1,299 | 1,042 | -2.33% | 9,852 | 10,087 |
FIESTA | -57.20% | 116 | 271 | -57.98% | 1,457 | 3,467 |
FIGO | -35.85% | 1,358 | 2,117 | -25.10% | 11,301 | 15,088 |
FOCUS | -100.00% | 0 | 59 | -83.67% | 82 | 502 |
FUSION | -42.70% | 51 | 89 | -43.35% | 447 | 789 |
MUSTANG | -39.43% | 106 | 175 | -34.79% | 909 | 1,394 |
POLICE INTERCEPTOR SEDAN | -94.29% | 2 | 35 | -91.73% | 11 | 133 |
RANGER | +61.65% | 666 | 412 | +44.33% | 5,379 | 3,727 |
TRANSIT | +38.77% | 451 | 325 | +7.25% | 2,323 | 2,166 |
FORD TOTAL | -12.24% | 5,075 | 5,783 | -15.42% | 39,731 | 46,977 |
Sales Results - August 2019 - Mexico - Lincoln
MODEL | AUG 2019 / AUG 2018 | AUGUST 2019 | AUGUST 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
AVIATOR | * | 0 | * | * | 7 | * |
CONTINENTAL | +16.67% | 7 | 6 | -34.43% | 40 | 61 |
MKC | -58.23% | 33 | 79 | -9.90% | 355 | 394 |
MKX | -80.00% | 5 | 25 | -26.45% | 203 | 276 |
MKZ | +18.18% | 13 | 11 | -36.50% | 87 | 137 |
NAUTILUS | * | 28 | * | * | 62 | * |
NAVIGATOR | 0.00% | 37 | 37 | -18.41% | 328 | 402 |
LINCOLN TOTAL | -22.15% | 123 | 158 | -14.80% | 1,082 | 1,270 |
Sales Results - August 2019 - Mexico - FMC Totals
BRAND | AUG 2019 / AUG 2018 | AUGUST 2019 | AUGUST 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
---|---|---|---|---|---|---|
FORD TOTAL | -12.24% | 5,075 | 5,783 | -15.42% | 39,731 | 46,977 |
LINCOLN TOTAL | -22.15% | 123 | 158 | -14.80% | 1,082 | 1,270 |
FMC MEXICO TOTAL | -12.51% | 5,198 | 5,941 | -15.41% | 40,813 | 48,247 |
The Ford Authority Take
Ford Motor Company Mexico sales fell again in August, maintaining the negative trend in each months thus far in 2019. Like most major manufacturers in Mexico, FoMoCo’s business has been affected by the ongoing decline in demand for vehicles in the country over the past few years.
The automaker’s two brands both posted double-digit falls in August. The sales performance of the vast majority of other models was also negative. However, six vehicles managed to increase their sales year-over-year, including the new Ford Ranger – which had the most noteworthy performance, posting a sales jump in August as well as in year-to-date.
About The Numbers
- All percent change figures compared to Ford Motor Company Mexico sales in August 2018, except if noted
Further Reading & Sales Reporting
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- Running Lincoln sales numbers
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- Ford Motor Company Mexico Q3 2019 sales results:
- Ford Motor Company Mexico July 2019 sales results:
- Ford Mexico July 2019 sales results
- Lincoln Mexico July 2019 sales results
- Ford Motor Company Mexico August 2019 sales results:
- Ford Mexico August 2019 sales results
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- Ford Motor Company Mexico September 2019 sales results:
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