Ford Motor Company Mexico Sales Decrease 13 Percent In August 2019

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Ford Motor Company Mexico sales decreased 13 percent to 5,198 units in August 2019 compared to August 2018 results. Sales fell at both of FoMoCo brands – the namesake Ford brand as well as at Lincoln.

Ford sales decreased 12 percent to 5,075 units:

Lincoln sales increased 22 percent to 123 units:

In the first eight months of 2019, Ford Motor Company Mexico sales decreased 15 percent to 40,813 units.

Sales Results - August 2019 - Mexico - Ford

MODELAUG 2019 / AUG 2018AUGUST 2019AUGUST 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
ECOSPORT-19.71% 281350+1.33%2,967 2,928
EDGE-61.90% 72189-9.56%577 638
ESCAPE-2.19% 447457-26.57%2,645 3,602
EXPEDITION+33.93% 7556-2.35%623 638
EXPLORER-26.70% 151206-36.30%1,158 1,818
F-SERIES+24.66% 1,2991,042-2.33%9,852 10,087
FIESTA-57.20% 116271-57.98%1,457 3,467
FIGO-35.85% 1,3582,117-25.10%11,301 15,088
FOCUS-100.00% 059-83.67%82 502
FUSION-42.70% 5189-43.35%447 789
MUSTANG-39.43% 106175-34.79%909 1,394
POLICE INTERCEPTOR SEDAN-94.29% 235-91.73%11 133
RANGER+61.65% 666412+44.33%5,379 3,727
TRANSIT+38.77% 451325+7.25%2,323 2,166
FORD TOTAL-12.24% 5,0755,783-15.42%39,731 46,977

Sales Results - August 2019 - Mexico - Lincoln

MODELAUG 2019 / AUG 2018AUGUST 2019AUGUST 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
AVIATOR* 0**7 *
CONTINENTAL+16.67% 76-34.43%40 61
MKC-58.23% 3379-9.90%355 394
MKX-80.00% 525-26.45%203 276
MKZ+18.18% 1311-36.50%87 137
NAUTILUS* 28**62 *
NAVIGATOR0.00% 3737-18.41%328 402
LINCOLN TOTAL-22.15% 123158-14.80%1,082 1,270

Sales Results - August 2019 - Mexico - FMC Totals

BRANDAUG 2019 / AUG 2018AUGUST 2019AUGUST 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
FORD TOTAL-12.24% 5,0755,783-15.42%39,731 46,977
LINCOLN TOTAL-22.15% 123158-14.80%1,082 1,270
FMC MEXICO TOTAL-12.51% 5,1985,941-15.41%40,813 48,247

The Ford Authority Take

Ford Motor Company Mexico sales fell again in August, maintaining the negative trend in each months thus far in 2019. Like most major manufacturers in Mexico, FoMoCo’s business has been affected by the ongoing decline in demand for vehicles in the country over the past few years.

The automaker’s two brands both posted double-digit falls in August. The sales performance of the vast majority of other models was also negative. However, six vehicles managed to increase their sales year-over-year, including the new Ford Ranger – which had the most noteworthy performance, posting a sales jump in August as well as in year-to-date.

About The Numbers

  • All percent change figures compared to Ford Motor Company Mexico sales in August 2018, except if noted

Further Reading & Sales Reporting

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Written by Deivis Centeno

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