Lincoln MKC sales decreased in the United States and Mexico, while increasing in South Korea during the second quarter of 2019.
Lincoln MKC Sales - Q2 2019 - United States
In the United States, Lincoln MKC deliveries totaled 5,956 units in Q2 2019, a decrease of about 19 percent compared to 7,393 units sold in Q2 2018.In the first six months of the year, MKC sales decreased about 4 percent to 11,743 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| MKC | -19.44% | 5,956 | 7,393 | -4.44% | 11,743 | 12,289 |
Lincoln MKC Sales - Q2 2019 - Mexico
In Mexico, Lincoln MKC deliveries totaled 132 units in Q2 2019, a decrease of about 17 percent compared to 159 units sold in Q2 2018.In the first six months of the year, MKC sales increased about 6 percent to 266 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| MKC | -16.98% | 132 | 159 | +5.98% | 266 | 251 |
Lincoln MKC Sales - Q2 2019 - South Korea
In South Korea, Lincoln MKC deliveries totaled 67 units in Q2 2019, an increase of about 31 percent compared to 51 units sold in Q2 2018.In the first six months of the year, MKC sales increased about 40 percent to 132 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| MKC | +31.37% | 67 | 51 | +40.43% | 132 | 94 |
Competitive Sales Comparison
The second-quarter Lincoln MKC sales performance puts the small luxury crossover in fifth place out of ten competitors in its segment. The pack was led by the Acura RDX in first, Lexus NX in second, Buick Envision in third, and the new Cadillac XT4 in fourth. The MKC outsold the rest of the segment, which includes the Mercedes-Benz GLA-Class, Volvo XC40, BMW X1 and X2 (which are the same vehicle with different body styles), Infiniti QX30, and Audi Q3 (which was undergoing a generational changeover during Q2).
Sales Numbers - Luxury C-Segment Crossovers - Q2 2019 - United States
| MODEL | Q2 19 / Q2 18 | Q2 19 | Q2 18 | Q2 19 SHARE | Q2 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| ACURA RDX | -6.10% | 15,209 | 16,197 | 23% | 21% | +10.46% | 30,181 | 27,322 |
| LEXUS NX | -8.67% | 13,101 | 14,345 | 19% | 19% | -6.26% | 26,876 | 28,672 |
| BUICK ENVISION | +28.38% | 9,138 | 7,118 | 14% | 9% | -0.32% | 16,761 | 16,814 |
| CADILLAC XT4 | * | 7,080 | * | 11% | 0% | * | 14,106 | 0 |
| LINCOLN MKC | -19.44% | 5,956 | 7,393 | 9% | 10% | -4.44% | 11,743 | 12,289 |
| MERCEDES-BENZ GLA-CLASS | +4.24% | 5,877 | 5,638 | 9% | 7% | -12.86% | 10,598 | 12,162 |
| VOLVO XC40 | +23.81% | 4,976 | 4,019 | 7% | 5% | +67.77% | 8,553 | 5,098 |
| BMW X1 | -71.50% | 2,280 | 8,000 | 3% | 11% | -49.94% | 8,136 | 16,251 |
| BMW X2 | -42.83% | 2,871 | 5,022 | 4% | 7% | -2.46% | 5,822 | 5,969 |
| INFINITI QX30 | -56.38% | 872 | 1,999 | 1% | 3% | -49.13% | 2,449 | 4,814 |
| AUDI Q3 | -99.40% | 34 | 5,668 | 0% | 8% | -95.94% | 432 | 10,636 |
| TOTAL | -10.62% | 67,394 | 75,399 | -3.12% | 135,657 | 140,027 |
The Lincoln MKC saw a 9 percent segment share during the quarter, which is a far cry from the 23 percent and 19 percent segment share of the Acura RDX and Lexus NX, respectively.
The compact premium crossover segment (premium crossover C segment) shrunk 11 percent to 67,394 units in the second quarter of 2019.
The Ford Authority Take
The decline in Lincoln MKC sales continues after an initial turnaround in the first quarter of 2019, which followed a slight growth during the fourth quarter of 2018, which we attribute to worthwhile MKC incentive offers. However, the MKC’s second-quarter sales volume fell faster than the segment’s average decline of 11 percent.
At this point, the MKC’s replacement – the upcoming Lincoln Corsair – can’t come soon enough. When the Corsair launches later this year, it will face even stiffer competition in the segment, as the Cadillac XT4 and all-new Audi Q3 will be widely available at the retail level. This circumstance will enable both Cadillac and Audi to offer strong incentives to fend off new entrants, like the new Corsair.
Even so, we believe that that Corsair sales will fare better than those of the MKC due to the following factors:
- The Corsair being a better, more appealing product,
- Increased consumer interest in and demand for luxury crossover SUVs,
- A stronger Lincoln brand, resulting in higher interest in and demand for the brand’s products
About The Numbers
- All percent change figures compared to Lincoln MKC sales for Q2 2018
- In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
Comments
When will Corsair. be in showrooms by that I mean what month
Corsairs will likely start showing up at dealers in November 2019. In the meantime dealers need to unload their stock of MKCs.
I don’t necessarily agree with this list of “Luxury C-Segment” list of 10 crossovers. Most of the vehicles in the list are in the “sub-compact” segment, while the Acura RDX and Buick Envision are clearly in the larger “compact” segment. With that said the Lincoln MKC’s size straddles both segments, as does the Cadillac XT4, so I’d agree those vehicles belong here. If the larger “compact” size RDX and Envision are removed from this list, the MKC moves into third place for the defined segment.
I expect the upcoming Corsair to perform very well in terms of sales and will almost certainly out-perform the MKC’s sales numbers.
People are waiting for the Corsair…It was shown, and customers know it will be much better in many ways.
Looked at several luxury vehicles to replace present. Purchased the Lincoln Nautilus. The more time spent in this vehicle the more I enjoy it. I have been involved in the auto industry for several decades. I know cars from beetles to rolls Royce. The Lincoln delivers quality and service more than their competitors and at a better price.
Because sales are declining on this particular model type why not try allow people with not so good credit, an opportunity to purchase. This may help with inventory comtrol also offer sales tax paid specials for people who never experienced ownership of having a lincoln. I want one but, unfortunately, the luxury of having one at this point is a dream that i hope one day will come true.
Decrease yes why? simple the Corsario is COMING in October 2019
The mkc, as far as I’ve seen is complete trash. And ive owned 2 lincolns myself i loved both of my executive series towncars. My buddy on the other hand hasnt fared too well with his mkc. Less than 6 months the engine was overhauled, the computer had to be replaced. The gps antanae came off in a car wash that a hundred cars a day go through with no problem.
I strongly disagree with the above. Ive owned two MKC’s and they have been great. I recently purchased a 2019 MKC black label and its a fantastic car both from a performance and comfort standpoint. I never get tired of driving this car. So, i strongly dispute the “complete trash” statement