Ford Authority

New Lincoln Discount Cuts Continental Price By $3,000 In September 2019

Lincoln Continental sales decreased 28 percent to 1,490 units in the second quarter of 2019, a lackluster sales performance that’s not surprising given current market trends, which strongly favor SUVs and larger vehicles over traditional sedans. And now, a new Lincoln discount offers $3,000 off the price of any 2019 Continental model during the month of September. Meanwhile, a second Lincoln discount offers low-interest financing for qualified buyers.

It’s worth noting that the Lincoln discount offers for September cannot be combined, unlike those offered in June or those offered in July. Additionally, these offers are available to all buyers, and not just loyal customers.


The new, nationwide Lincoln discount offers on the Continental during September 2019 are as follows:

  • Purchase offer: $3,000 total cash allowance
    • May require Ford Credit Financing
    • This discount is available thru September 30th, 2019
  • Retail finance offer: 1.9 percent APR for 72 months
    • Requires Ford Credit Financing
    • This discount is available thru September 30th, 2019

For reference, here are the applicable 2019 Lincoln Continental trim levels and their corresponding starting MSRPs, including the $995 destination charge:

  • Standard – $47,140
  • Select – $50,940
  • Reserve – $60,705
  • Black Label – $71,040

The $3,000 Lincoln discount reduces the starting price of a 2019 Continental Standard to $44,140, the starting price of the Select model to $47,940, and that of the Continental Reserve to $57,705. The range-topping Black Label model sees its starting price fall to $68,040.


  • Must take delivery from an authorized Lincoln dealer’s stock by September 30th, 2019, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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