In the late ’60s, there were several special edition 1967 Ford Mustang cars that buyers could get their hands on that were only available in certain regions. Mustangs like the California Special are among the most known special editions. There were lesser-known factory Mustangs in the era that many may have never heard of, such as the Rainbow of Colors cars.
In Denver, in 1967, there was a special edition offered by one Ford dealership that was known as the 1967 Ford Mustang She Country Special. A female Ford dealership owner designed the car just for women. The car in the images here is one of the 1968 She Country Specials, and fewer than 50 of them were ever created.
The woman who created the 1967 She Country Special was named Ann Goodro. She had assumed control of the Goodro Ford dealership in Denver, Colorado, when her husband passed away and was determined to make the dealership a success. The She Country Speical was part of her plan to make the dealership appeal to professional female customers.
Ann Goodro personally selected a range of pastel color options for the She Country Speical cars from colors like we see on this 1967 Ford Mustang, called Evening Orchid. Other colors included Autumn smoke, Bermuda Sand, and Limelite Green. Each of the cars was fitted with a special interior plaque, and each one came with a special orchid corsage.
Goodro didn’t stop at unique cars. She also had a special woman’s waiting area in the dealership that had furniture and lighting from a local department store. Her tactics worked, and sales at the dealership climbed 12 percent. The dealership ordered only 48 She Country Special Mustangs in a mix of hardtop and convertible body styles.
The car is going up for auction at Mecum and is one of 12 finished in Evening Orchid. It’s one of only two that were fitted with the 390 cubic-inch V8 engine. The Mustang has only 42,000 miles and is an unrestored survivor. Options include factory AC, push-button radio, automatic transmission, factory black vinyl top, interior and exterior decor group, and front disc brakes, among other options. The vehicle will hit the auction block on October 26th at no reserve.