Ford Authority

Ford Discount Reduces 2019 F-150 Pickup Price By Almost $6,000 In October 2019

The Ford F-Series continues to be the undisputed sales leader in the full-size pickup truck segment. Even so, there’s also some red-hot competition in the highly lucrative full-size pickup truck space, as rival automakers continue their best-laid attempts to dethrone Ford from the best-selling spot. Hence, a new Ford discount reduces the price of select 2019 F-150 models by nearly $6,000 in October 2019.

That is notably less than the $9,000 discount offered in September. Meanwhile, those hoping to see the highly-vaunted F-150 Raptor model discounted will have to continue hoping, since the rebates don’t apply to the off-road monster.


Nationwide Ford discount offers for the F-150 pickup in October 2019 are as follows:

  • 2019 F-150 XL: $2,000 F-Series Retail Customer Cash + $750 Retail Bonus Customer Cash + $750 Bonus Customer Cash = $3,500
  • 2019 F-150 XLT: $750 Retail Bonus Customer Cash + $1,500 Bonus Customer Cash + $3,500 F-Series Retail Customer Cash = $5,750 Total Discount
    • The F-Series Retail Customer Cash is available until November 13th, 2019 while the rest of the incentives are available until January 2nd, 2020.
  • 2019 F-150 Lariat, Platinum, Limited: $750 Retail Bonus Customer Cash + $2,000 F-Series Retail Customer Cash = $2,750 Total Discount
  • 2019 F-150 King Ranch: $750 Retail Bonus Customer Cash + $1,250 F-Series Retail Customer Cash = $2,000 Total Discount
  • First Responders Bonus Cash: $500
    • For active members of an eligible First Responders Association and household members.
    • Not available on F-150 Diesel and Raptor, F-650, or F-750 models.

It’s worth noting that all of the above Ford discount offers will run thru January 2nd, 2020, except for the $3,500 F-Series Retail Customer Cash incentive for the 2019 F-150 XLT, which is available thru November 13th, 2019. Additionally, none of the incentives apply to Raptor, models with the 3.0L PowerStroke diesel engine, or F-650 or F-750 variants.

For reference, here are the 2019 Ford F-150 trim levels and their corresponding starting MSRPs, including the $1,595 destination charge:

  • XL – $29,750
  • XLT – $35,755
  • Lariat – $43,295
  • King Ranch – $53,985
  • Platinum – $56,515
  • Limited – $68,730
  • Raptor – $52,855 (not applicable to the aforementioned Ford discount offers)


  • Must take delivery from an authorized Ford dealer’s stock by January 2nd, 2019, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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