Ford Discount Reduces 2019 F-150 Pickup Price By Almost $6,000 In October 2019

The Ford F-Series continues to be the undisputed sales leader in the full-size pickup truck segment. Even so, there’s also some red-hot competition in the highly lucrative full-size pickup truck space, as rival automakers continue their best-laid attempts to dethrone Ford from the best-selling spot. Hence, a new Ford discount reduces the price of select 2019 F-150 models by nearly $6,000 in October 2019.

That is notably less than the $9,000 discount offered in September. Meanwhile, those hoping to see the highly-vaunted F-150 Raptor model discounted will have to continue hoping, since the rebates don’t apply to the off-road monster.

Incentives

Nationwide Ford discount offers for the F-150 pickup in October 2019 are as follows:

• 2019 F-150 XL: $2,000 F-Series Retail Customer Cash + $750 Retail Bonus Customer Cash + $750 Bonus Customer Cash = $3,500
• 2019 F-150 XLT: $750 Retail Bonus Customer Cash + $1,500 Bonus Customer Cash + $3,500 F-Series Retail Customer Cash = $5,750 Total Discount
  • The F-Series Retail Customer Cash is available until November 13^th, 2019 while the rest of the incentives are available until January 2^nd, 2020.
• 2019 F-150 Lariat, Platinum, Limited: $750 Retail Bonus Customer Cash + $2,000 F-Series Retail Customer Cash = $2,750 Total Discount
• 2019 F-150 King Ranch: $750 Retail Bonus Customer Cash + $1,250 F-Series Retail Customer Cash = $2,000 Total Discount
• First Responders Bonus Cash: $500
  • For active members of an eligible First Responders Association and household members.
  • Not available on F-150 Diesel and Raptor, F-650, or F-750 models.

It’s worth noting that all of the above Ford discount offers will run thru January 2^nd, 2020, except for the $3,500 F-Series Retail Customer Cash incentive for the 2019 F-150 XLT, which is available thru November 13^th, 2019. Additionally, none of the incentives apply to Raptor, models with the 3.0L PowerStroke diesel engine, or F-650 or F-750 variants.

For reference, here are the 2019 Ford F-150 trim levels and their corresponding starting MSRPs, including the $1,595 destination charge:

• XL – $29,750
• XLT – $35,755
• Lariat – $43,295
• King Ranch – $53,985
• Platinum – $56,515
• Limited – $68,730
• Raptor – $52,855 (not applicable to the aforementioned Ford discount offers)

Disclaimers

• Must take delivery from an authorized Ford dealer’s stock by January 2^nd, 2019, unless specified otherwise.
• See dealer for details.
• Incentive for the United States of America, unless otherwise specified.
• Some customers may not qualify for this offer.
• Residency restrictions apply.
• Offer not available with special finance, lease, and some other offers.