Ford Files To Trademark Territory Name

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Ford Motor Company has filed an application to register Territory as a trademark in Uruguay, Ford Authority has discovered.

Filed on October 21st, 2019, the application is assigned serial number 509113 and specifies that it will be used in conjunction with the following goods and services: “Motor land vehicles, passenger cars, vans, sport utility vehicles” (translated from Spanish by Ford Authority).

The Ford Authority Take

Ford filing to trademark the Territory name for in Uruguay supports the automaker’s plans to introduce the new Ford Territory in South America. In August, the automaker confirmed plans to launch the Territory in select South American markets, including Argentina and Brazil, in 2020. Other markets can’t be far behind.

The Blue Oval introduced the Ford Territory as a compact crossover SUV as part of its JMC-Ford joint venture at the 2018 Chengdu Auto Show in September 2018. The vehicle, which is based on the Yusheng S330 introduced for China in 2016, went on sale in early 2019, slotting in between the Ford EcoSport and Kuga (Escape). An EV version was introduced in mid-2019.

Except for the name, the new Ford Territory has nothing in common with the rear-drive, Falcon-based Territory previously sold in Australia.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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4 Comments

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  1. Bring it to the U.S. as there are many foreign imports in that size sold here. It is better for Ford to offer more choices that lose sales to the imports.

  2. I’d love to see the US version of this
    My wife and I are retired and looking for a replacement for our SAAB wagon and the pictures of this car look interesting. I Don’t need a big SUV/pickup for my lifestyle but there is nothing in the market that makes sense. We’re getting rid of our Outback because it is more car than we need on a daily basis. But I want something that handles good with decent room. Suggests?

  3. Don, why not look at the 2020 Escape. I’m impressed with the epa mpg. It is more efficient than my 2009 Ford focus. Imagine that a small SUV with AWD more efficient than a focus.

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