Ford Motor Company has filed an application to register Black Diamond as a trademark with the United States Patent and Trademark Office (USPTO), Ford Authority has discovered.
The automaker’s October 8th, 2019 filing is assigned serial number 88645721 and specifies that the application will be used in conjunction with “Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles.”
The Ford Authority Take
The trademark filing suggests that Ford is considering the Black Diamond name for a future vehicle, but what would such a name represent? One idea revolves around a skiing, snowboarding and mountain sports theme, since the Black Diamond name is typically associated with challenging mountain terrain. In that regard, we would not be significantly surprised to see a potential Black Diamond variant of the upcoming Ford Bronco off-roader.
That said, the Black Diamond mountain theme could also apply to other models in the Ford pickup truck and utility vehicle stable outside the forthcoming Bronco, such as the Ranger, F-150, Escape, Edge, Explorer and Expedition.
Another possibility for the Black Diamond name involves a color. The name could describe a metallic black color rather well. Interestingly, Ford’s cross-town rival – General Motors – previously used the Black Diamond name on the final models of the Chevrolet Avalanche.